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Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

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Monday Buzz: Is Joining Easy?

Associations Now

The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market. It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? EST – Give a Marketing Team of 3 the Power of 15. He describes his S.C.O.R.E CMP credit. More info/register.

Revenue 195
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Association Brain Food Weekly: 10.15.21

Reid All About it

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. 1 CAE credit.

LMS 195
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Partnerships Take Affordable Food Program Nationwide

Associations Now

Last week nine states received federal funding to run the Double Up Food Bucks program, which the Fair Food Network originally started in Michigan to give individuals on the Supplemental Nutrition Assistance Program (SNAP) an extra dollar for every dollar spent—up to $20—at participating markets.

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Conference Circuit: A Fresh Helping for Produce Professionals

Associations Now

Before heading to the Produce Marketing Association’s Fresh Summit Convention & Expo, taking place October 17-19 in Anaheim, California, attendees can get a taste of who’s going to be there. An association representing groups from all parts of the fresh-produce food chain holds its annual harvest. ” Down the Line.