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Association Brain Food Weekly: 10.29.21

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Sponsor survey. To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. The survey closes on Friday, November 5. Marketing education. What companies want to sponsor.

Revenue 195
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Association Supply Chain Advocacy

Potomac Core

Industry Brainstorming – Creating new and unique activities for the Supply Chain to collaborate and create a growth focused business environment. Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois.

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Association Brain Food Weekly: 10.22.21

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Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). More info/register.

San Diego 195
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Association Brain Food Weekly: 10.15.21

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Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day. Ann Smarty, Content Marketing Institute ). Membership strategies. Quick hits.

Revenue 195
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Association Brain Food Weekly: 10.1.21

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I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology.

LMS 195
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Association Brain Food: 12.2.22

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The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. I’ll be happy to feature it as long as it’s not too product-centric. Virtual event planning template.

Tips 41
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Association Brain Food: 9.30.22

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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. I’ll be happy to feature it as long as it’s not too product-centric. Seth Godin said, “People do not buy goods and services.