The weekly list of free educational events and resources for the association community…
Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day.
High-performing committees. WBT Systems describes how to establish a high-performing professional development committee. It starts with your association taking a holistic approach to learning, evaluating whether the committee approach is the best strategy, developing committee charges, and rethinking volunteer selection and training.
Virtual meeting practices. Bad habits developed in the office followed associations when they went virtual, which is why Achurch Consulting explains how to adopt a meaningful meeting mindset. Their approach “prevents digital fatigue and protects deep work time while keeping social connections alive and moving projects forward.” Get on board!
Membership strategies. Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. to identify five membership strategies of high-performing associations. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs.
Structured networking. When Amanda Kaiser of Kaiser Insights hosted the Virtual Networking Incubator with Matchbox Virtual Media, 58% of the participants said networking brought up feelings of anxiety and concern. She says you can prevent that by giving attendees something to do. “Creating a structure for every event creates more opportunities for connection than a free-for-all does. Structured activities promote participation, so everyone feels included. And structure creates space for meaningful conversation because attendees have permission to skip the small talk.”
Hybrid, ugh. Lee Gimpel of Better Meetings says you’re not a bad person if you don’t do hybrid. When it comes to hybrid, he says, “It’s important that others in your group understand that they’re asking for 2.5 meetings: one that’s online, one that’s in-person, and then an extra portion that comes from trying to mash them both together.” Seriously, just do in-person first and virtual later.
Digital learning and credentials. Sean Gallagher at EdSurge tells his higher education colleagues that it’s time to reboot their thinking about adult learners in a digitally transformed world. Colleges and universities know they need to change to stay competitive. He talks about “new platforms and providers… in non-institutional or non-traditional contexts… the growing appeal of non-degree credentials, in a world where skills demands are changing at a faster pace than most colleges can keep up with.” The advantage goes to associations here if you can design learning and career pathways, programs, and credentials needed by professionals entering and advancing in your market.
Quick hits
- Unrelated business income tax (UBIT): a comprehensive overview for nonprofits. (Jeffrey S. Tenenbaum, Esq.)
- Use internal links to get a better reception from search engines and readers. (Ann Smarty, Content Marketing Institute)
- Can a virtual event be better than an in-person event? (Ann Handley)
- How to do a website content audit: a step-by-step guide with examples. (Laurel Miltner, Orbit Media Studios)
Good eats
Skip down to the list of free webinars if you prefer takeout.
- Not much to report because I kept it simple before and upon my return from vacation. Lots of fish on the menu, as usual: maple-barbecue glazed yellowfin tuna, sautéed whole butterfish with lemon butter, and baked striped bass with butter, lemon juice and Aleppo pepper.
- On the side, we enjoyed roasted broccoli, roasted butternut squash and red onions, and a sauté of greens (pac choi, collards, radish and arugula) with bacon, jalapeño and sweet peppers, onion and carrot.
Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. I’ll be happy to feature it as long as it’s not too product centric.
Fri 10/15 at 12 p.m.* – Developing Highly Profitable New Product Revenue Streams by Leveraging Existing Event Assets
Conferences and tradeshows are ideal platforms to extend into year-round communities—and it can be incredibly lucrative and high margin. Learn about revenue opportunities in leveraging an event into a year-round community model, the convergence taking place on the community model from all aspects of global commerce, and ideas for MVC “Minimally Viable Community” launch opportunities from the examples given. 1 CMP credit. More info/register (possible fee for MPI non-members).
Host: MPI
Presenter: RD Whitney, Founder, Community Leaders Institute (CLI)
*All times are Eastern Daylight Time unless otherwise noted.
Fri 10/15 at 12 p.m. – EventTech Chat
A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. More info/register.
Host: Brandt Krueger, founder Event Technology Consulting
Fri 10/15 at 4 p.m. – Practicing Our Elevator Pitches – Round Robin Style
Have you ever wanted to hone your own elevator pitch in a safe and nurturing environment? Join this fun and supportive session as we break into small groups to share and fine tune our pitches. Whether you are looking for a job, working to build your own business, or simply wanting a better way to explain to others what it is you do, you will walk away from this session with a more polished elevator pitch and will have helped your network do the same. More info/register—must join before registering.
Host: Fridays@4
Mon 10/18 at 1 p.m. – The Freelance Revolution (30 Minute Monday)
Learn about global trends in freelancing (it’s good news), how different freelance verticals have fared in the past 18 months, how freelancers across professions describe the pros and cons of their dealings with clients, how travel and event freelancers see things differently than freelancers in other areas, and how freelancers have experienced work during Covid-19. 0.5 CMP credit. More info/register (possible fee for MPI non-members).
Host: MPI
Presenters:
- Todd A. Taranto, President, Cadre
- Jonathan Younger, PhD, Independent Consultant, Agile Talent Collaborative
Mon 10/18 at 1 p.m. – Managing the Relationship Between the CSE and the Board (Chatting with Agnes & Cecilia)
This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. New episodes are posted around 1 p.m. every Monday. Check out Cecilia’s Nonprofit Executive Spotlight series too.
Guest: Charity Quick
Hosts:
- Cecilia Sepp, CAE, CNAP, principal and founder, Rogue Tulips LLC
- Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman
Tue 10/19 from 10:30 a.m. to 3 p.m. – Engage 2021
Learn how to create authentic engagement using real video content. Learn from each other’s successes, share best practices, and collaborate to solve common challenges. More info/register.
Host: Gather Voices
Tue 10/19 at 12:30 p.m. – Meetings of Membership Minds
These impromptu, casual discussions about membership concepts, issues, and challenges are conducted live online and open to membership professionals to comment and offer insights. More info/register.
Hosts: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates
Tue 10/19 at 1 p.m. – Key Takeaways from the State of Association Workplaces Post-Pandemic Survey Results
Hear about the findings of the State of Association Workplaces Post-Pandemic Survey Report from the experts who designed and analyzed it. Learn how to use this report as a tool to look at the future of retention and recruiting, trends in the future of work in associations, and ideas of how to rethink the way you work effectively and make decisions for your future workforce. 1 CAE credit. More info/register.
Host: Achurch Consulting
Tue 10/19 at 1 p.m. – Association TechTalk
Loretta DeLuca and Gretchen Steenstra of DelCor host a panel of guests from ASCP, ASA, ASHA and NCACP for Part Two of a two-part series on technology ecosystems. More info/register.
Host: DelCor
Tue 10/19 at 1 p.m. – Association Fundraising Brown Bag
For association fundraising professionals (or not yet professionals) who are responsible for fund raising and donor development within membership associations, come together in a free-flowing environment to share your lunchtime and discuss relevant topics. More info/register.
Tue 10/19 at 1 p.m. – 10 Common Webinar Mistakes and How to Avoid Them
When it comes to webinars, sometimes the smallest mistake can make the difference between an awesome event and an epic fail. Learn tips and best practices to make sure your webinars are always a success, including common “webinar from home” mistakes to avoid, tips for dealing with “less good” speakers, optimizing for audience engagement, and tricks for higher webinar lead conversion. More info/register.
Host: American Marketing Association
Presenter: Mark Bornstein, VP of Marketing at ON24
Tue 10/19 at 2 p.m. – Strategically Managing Health and Wellness in A World Reshaped by COVID
Managing population health, especially in a world reshaped by COVID, requires new techniques to identify community health risks and the most effective, efficient community-health interventions. Hear how AACP made health and wellbeing an organization-wide strategic priority, and find out about tips and tools to help your association and members incorporate health and wellness day-to-day. More info/register.
Host: ASAE Foundation
Presenters:
- Lynette Bradley-Baker, Senior Vice President of Public Affairs and Engagement, American Association of Colleges of Pharmacy (AACP)
- Brecht Buysschaert, Workplace Health & Wellbeing Expert, Springbok
Wed 10/20 at 11:30 a.m. – Become a Transcendent Leader
Learn about the key components of transcendent leadership, explore how behavioral science can optimize your talent and help you identify your team work style so you can effectively drive business results. As a transcendent leader, we will help you begin the journey of building your compassionate, cohesive and collaborative (C3) culture. More info/register.
Host: SOAR Community Network
Wed 10/20 at 12 p.m. – Prepping for 2022: Chapter Virtual Idea Swap
With 2021 winding down, what’s ahead for chapters? COVID will still be “a thing” and, for some, budgets will still be in flux. We can expect there will be challenges and new opportunities galore. So let’s put our collective heads together to think positively and proactively about 2022. We’ll offer some tips based on 2021 and collaborate on how to prepare for next year. Come to share lessons learned, ideas tried and solutions found. More info/register.
Hosts: Billhighway and Mariner Management
Facilitators: Peggy Hoffman and Peter Houstle, Mariner Management
Wed 10/20 at 1 p.m. – Partners in Growth: Advancing Associations Through Corporate Partnerships
Associations need more revenue to fulfill their missions; members are demanding more solutions and services; and there is competition for non-dues sponsorship revenue. Learn how associations can be more successful by shifting from transactional sponsorships to transformational partnerships. Find out how to align association goals with corporate partner business needs; leverage corporate partners to diversity association revenue, provide content for members and increase the association’s brand visibility; and create an association culture and business model for corporate partnerships. 1 CAE credit. More info/register.
Host: Professionals for Association Revenue
Presenter: Bruce Rosenthal, Co-Convener, Partnership Professionals Network
Wed 10/20 at 1 p.m. – The Future of Associations: AI for Everyone
Industry research shows that associations continue to be slow at adopting AI. As association professionals and change makers, the onus is on us to be forward-thinking to meet members expectations. While increasing operational efficiencies through AI is great, in today’s climate, it’s critical that AI has a direct impact on revenue and growth. Learn how associations leaders like you are using AI to grow membership and revenue, making proactive business decisions assisted by AI, and showing return on investment for AI projects. More info/register.
Hosts: Nimble AMS and ReviewMyAMS
Wed 10/20 at 1 p.m. – #ExpoChat on Twitter
ExpoChat is a Twitter-based conversation on topics related to the trade show industry. More info.
Wed 10/20 at 2 p.m. – 6 Secrets for Creating Amazing Digital Journeys
Does this sound familiar: Your store is hard to navigate. Your membership application is too complicated. Members can’t find anything on your website. Your registration process is unnecessarily cumbersome. The design on your websites and databases is inconsistent and not great. Hear case studies about associations that have completely transformed their member journeys, and their organizations. More info/register.
Host: Matrix Group
Presenters:
- Joanna Pineda, CEO and Chief Troublemaker of Matrix Group
- Bryan Clark, Director of Strategic Partnerships at Matrix Group
Wed 10/20 at 2 p.m. – Communication and Community during Challenging Times: A Media Perspective
Hear about the ways in which the news media, like the live events industry, has adapted during challenging times over the past 18 months. Learn about the strategies that have been successful in communicating sensitive and dynamic information to audiences while at the same time, fostering a sense of community. 1 CMP credit. More info/register.
Host: PCMA
Presenter: Micki Byrnes, President & General Manager of WKYC Media
Wed 10/20 at 2 p.m. – Event Promotions 101: Proven Tactics that Drive Registrations and Deliver Attendees
Find out how to make your event communications more effective to increase attendance and extend the reach of your events. Learn best practices for marketing before, during, and after events; alternative marketing channels which are now (or will be) the new norm; and how to extend and harness the power of your events. 1 CMP credit. More info/register.
Host: MeetingsNet
Presenters:
- Emily Dick, Director, Demand Generation, Cvent
- Alyssa Peltier, Senior Manager, Industry Solutions, Cvent
Wed 10/20 at 3 p.m. – Association/Nonprofit IT Threats in the New Normal
The pandemic and the abrupt shift to remote work has introduced additional risks for IT and cybersecurity professionals to protect against. During this discussion, we will talk about the different types of vulnerabilities and how to reduce your risks. 1.5 CAE credits. More info/register.
Host: U.S. Transactions Corp.
Presenters:
- Azunna E. Anyanwu, Director & Technology Advisor, Aronson LLC
- Rob Eby, Partner, Aronson LLC’s Nonprofit and Association Industry Services Group
Wed 10/20 at 3 p.m. – Cybersecurity Self-Assessment
Explore risk assessment and cybersecurity preparedness options, and take a self-assessment quiz that will give you documentation of your cybersecurity readiness. More info/register.
Host: Community IT
Presenter: Community IT CTO Matt Eshleman
Thu 10/21 at 10 a.m. – Leveraging Technology to Create Safe Meetings
Learn about ways to prevent your next in-person meeting from becoming a “super-spreader.” Included will be a series of demos of “vaccine verification” and contact tracing technology. Whether your organization is considering employing vaccine verification or not, you’ll gain insights, hear about innovative tools, and learn some of the jargon that’s being used by these services. More info/register.
Host: Reston Herndon Meeting Planners
Presenters:
- Sarah Buchbinder, Meetings Broker, Meetings Made Easy
- Sumanth Channabasappa, CEO, SafeAccess
- Shannon McCallum, Vice President of Hospitality, Volan Technology
- Jim Kelley, Vice President, Marketing and Industry Relations, Fern
Thu 10/21 at 11 a.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide
As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.
Host: Sarah Sladek & Company
Thu 10/21 at 11 a.m. – How to Generate More Leads from Your Next Virtual Event
Exhibitors and sponsors are demanding more leads from virtual events than ever before. Despite all the technologies available, event organizers still find it challenging to provide the high quality leads and sales opportunities exhibitors and sponsors expect. Hear data-driven recommendations on how to generate leads for exhibitors, strategies to improve exhibitor engagement and virtual networking sessions, and how to leverage your event platform to maximize leads and sales opportunities. More info/register.
Host: Grip
Presenter: Tim Groot, Founder & CEO, Grip
Thu 10/21 at 12 p.m. – What’s Next? The Digital Association Revolution Post-Pandemic (Association Xchange)
Since COVID, technology has allowed association executives to work from home, hold board meetings and conferences via videoconferencing, elevated online learning, generated more data and AI, increased use of robots and drones, and created additional digital and touchless payments. Further, cybersecurity has become a major issue as many association executives are working at least a few days from home. Learn about new technologies we’re using because of the pandemic and which ones will stay. Hear predictions of advances in technologies that might not even be on our radar screens but may play a role in the future of association management. 1 CAE credit. More info/register.
Host: Association Exchange
Presenter: Maggie McGary, CEO and Chief Strategist, McGary & Associates
Thu 10/21 at 12 p.m. – Using Data to Fuel Growth in Membership, Events, and Audience
Your association’s data helps you know what problems your members and audience need to be solved, how you can help solve them, what key groups are interested in, how your community is evolving, how engaged your audience is, what content is working, and what’s not. Learn strategies using data insights to build the association that your audience desperately needs, wants, and will pay for. More info/register.
Host: .orgCommunity
Presenter: Dustin Smith, President & Co-Founder of Hum
Thu 10/21 at 1 p.m. – Avoiding the Bachelor/Bachelorette Mentality During AMS/CRM Selection
Just like the Bachelor/Bachelorette shows, AMS selection can be awkward, uncertain, and produce some cringeworthy moments. Learn how to avoid the pain, speed up the process, and build better vendor relationships throughout the “selection” process so you can find your perfect “rose” in the sea of AMS/CRM systems. Hear perspectives gathered from vendors and associations to help your process go smoothly. 1 CAE credit. More info/register.
Hosts: 501Works and ReviewMyAMS
Presenters:
- James Marquis, Chief Information Officer, 501Works
- Olivia Wilkins, Business Solutions Analyst, MBA
- Teri Carden, Founder, ReviewMyAMS
Thu 10/21 at 1 p.m. – Impacts of Automating Work and the New Workforce in a World Reshaped by COVID
Because of the pandemic, staffs have become leaner and as a result, organizations are seeking to automate work. The impacts of automation on work will vary based on the industry, workplace and occupations, however it will clearly transform work and affect workers at every level. Hear how the workforce has changed and what you can do to managing these changes. More info/register.
Host: ASAE Foundation
Presenters:
- Elizabeth George (facilitator), Director of Member Engagement and Chapter Development at The American Guild of Organist
- Rick Bawcum, CEO and Founder of Cimatri
- John Baekelmans, Science and Technology Counselor, Flanders Investment & Trade
Thu 10/21 at 2 p.m. – Yesterday, Today, Tomorrow: 10 Years of Association Communications
Take a look back at where we’ve been, where we are and where we’re headed through the lens of the 2021 Association Communications Benchmarking Report. Hear about trends that have shaped the association industry over the past 10 years and how it compares to where we are now, top communication challenges faced by association leaders today and how they’re handling them, and recommendations on how to utilize the data collected in the 2021 Benchmarking Report to create an effective communications strategy for 2022 and beyond. 1 CAE credit. More info/register.
Host: Association Advisor / Naylor Association Solutions
Presenter: Sarah Sain, CAE, Director of Content, Member Communications, Naylor Association Solutions
Thu 10/21 at 2 p.m. – Lead & Succeed with Diversity, Equity & Inclusion: Actionable Steps to a Diverse, Equitable & Inclusive Association
If your organization’s own staff isn’t diverse, doesn’t promote equity, and doesn’t foster an inclusive environment, it can be a roadblock in recruiting more diverse members. Hear why DEI is important for your association and your members’ careers. Learn how to assess your current diversity, establish an inclusive culture, and foster a collaborative environment. 0.5 CAE credit. More info/register.
Host: Your Membership
Thu 10/21 at 3 p.m. – Building a Digital Ecosystem Around Your AMS
Learn how to build a digital ecosystem around your AMS using the hub-and-spoke model. In addition to the why and the what, hear about the pros and cons of the hub-and-spoke set up, how it works, who builds what, how they play together, and examples of associations successfully using it. More info/register.
Host: Association Analytics
Presenters:
- Pete Zimek, Founder & CEO, Novi AMS
- Greg Pollack, VP of Sales, Association Analytics
Thu 10/21 at 4 p.m. – Redefining Your Value Proposition (ASAE Reston-Loudoun Idea Swap)
For many organizations, the impact of the pandemic fundamentally changed member needs, wants and priorities, requiring a rethink of how associations deliver real value. Learn how to identify and articulate a compelling value proposition, apply the process (based on real world case studies), and use those learnings to develop and elevate your association’s value proposition. 1 CAE credit. More info/register.
Host: ASAE Reston-Loudoun Idea Swap
Presenter: Susan Iris, Principal, Navigate
Thu 10/21 at 8 p.m. – What Comes Next: Predictions + Strategy Recommendations from Association Leaders Worldwide
As 2022 approaches, what’s the outlook for associations globally? In what areas are associations excelling, and in which areas have they continued to lag behind? What key lessons and strategies have emerged? And what must associations be doing now to help ‘save’ their associations and ensure their future success? Associations executives worldwide share their views on the state of associations right now, as well as predictions for the future, and strategic growth opportunities for the year ahead. More info/register.
Host: Sarah Sladek & Company
Fri 10/22 at 4 p.m. – Becoming an Inclusive Leader: A Hands-On Approach, Part 1
We will walk attendees through exercises on how to connect their own personal leadership traits, experiences and skills to the traits needed to create an inclusive organizational culture. You will get the knowledge needed to work on your inclusive leadership muscles, using specific exercises and language that can help you lead these exercises with your own teams. All this in an effort to help more organizations strengthen their foundation and fill the world with more trained, experienced inclusive leaders. More info/register—must join first.
Host: Fridays@4
Presenters:
- Heba Mahmoud, Senior Manager of Inclusion & Diversity at MITRE Corporation
- Tim Hopkins, CAE, Senior Consultant, McKinley Advisors
Mon 10/25 from 9 a.m. to 4 p.m. – AMS Demo Days
The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Tue 10/26 from 9 a.m. to 4 p.m. – AMS Demo Days
The two-day event will feature presentations from a limited number of industry partners that offer AMS platforms. AMS experts will be showcasing platforms and sharing their knowledge with the association market. More info/register.
Host: ASAE
Tue 10/26 at 12 p.m. – The Tough Diversity Conversations: Let’s Have Them
Creating alliances is an active, involved way to find your voice in difficult and sometimes sensitive non-inclusive situations. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.
Host: Women In Exhibitions
Presenter: Ellen Lambert, Diversity and Inclusion Advisor, The Toy Association and The Toy Foundation
Tue 10/26 at 1 p.m. – How to Design a Truly Diverse Meeting
Our panel of experts will share real-world strategies and experiences designing diverse events, as reflected in the program, promotion, communication and even site selection. 1 CMP credit. More info/register.
Host: Prevue Meetings
Presenters:
- Leslie Zeck, CMP, CMM, HMCC, Director of Meetings, International & American Associations for Dental Research
- Sherri Lindenberg, Senior Vice President, Marketing Communications, Crump Life Insurance Company
- Hattie Hill, President & CEO of the T.D. Jakes Foundation
- Cheryl Richards, Senior Vice President and Chief Diversity, Equity & Inclusion Officer at VisitDallas
Wed 10/27 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)
Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.
Host: High Road Solutions
Wed 10/27 at 11 a.m. – Association Modernization: Changing Mindsets and Models
Realizing that the biggest risk to their long-term viability was not doing anything, CEO Peggy Winton and her team at the Association for Intelligent Information Management (AIIM) essentially took their association down to the studs to rebuild with simplicity and high value. In the process, they questioned everything, particularly their business model and the systems that supported it. Join Winton and a panel of her peers for a lively discussion about the tough questions associations must ask themselves if they truly want to transform. We’ll cover product and program design and delivery, infrastructure modernization and consolidation, and the business models that just might be holding your organization back. More info/register.
Host: Sidecar
Presenters:
- Peggy Winton, CIP, President/CEO, Association for Intelligent Information Management
- Garth Jordan, MBA, CSM, CSPO, CEO, American Animal Hospital Association
- Jaya Koilpillai Bohlmann, MA, APR, MSMOB, ACC, founder, Designing Communication
Wed 10/27 at 4 p.m. – Mindful Networking with Melissa Garcia
A quick (45-minute), small group meeting with someone we think you should get to know. No formal presentations. This is a chance to intentionally expand your network, exchange ideas, and get some advice. More info/register.
Host: Association Women Technology Champions
Guest: Melissa Garcia, Associate Executive Director, Society for Neuroscience
Wed 10/27 at 4 p.m. – The Return to In-Person and Diversity, Equity, and Inclusion
We’re tackling one of the most important conversations facing the return to in-person – diversity, equity, and inclusion. This conversation will prompt new ways of thinking about your own events, as well as give you a foundation for your own approach to this important topic. More info/register.
Host: Live 360 Media
Presenters:
- Stephanie Jones, Senior Director, Conferences & Education at WEF, and Vice-Chair of the ASAE M&E Council
- Yvonne Butters, Director of Conferences & Tradeshows at FIA
- Samantha Evans, Accessibility Advocate and Certification Manager at IAAP
Thu 10/28 from 9 a.m. to 12 p.m. – Association Complacency: Welcome to the Kingdom of Horror (Fall 2021 VirCon)
Associations are being called to the table as social media/tech conglomerates, generational shifts, and consumption habits continue to repave the market. It’s not enough to exist as an association. Concerted growth and revitalization plans need to be explored. Join us as we dive into the many different ways associations can dodge complacency into their own paths to transformation. 2 CAE credits. More info/register.
Host: High Road Solutions
Thu 10/28 at 12 p.m. – Association Investment Policy Statement (IPS) Best Practices
The main document guiding the management of an association’s reserves or investment pool is the investment policy statement (IPS). Learn about the elements of a thoughtful IPS for your association’s reserves or investment pool, specific roles and responsibilities of all interested parties (Board, Investment Committee, Staff, Investment Advisor), specific asset allocation guidelines used to provide sufficient diversity, and measurements to use to evaluate the performance of the reserves or investment pool. More info/register.
Host: ASAE
Presenters:
- Susan Traver
- Ahmed Farruk
- Allan D. House
- Nat Bartholomew, CPA, Partner with CliftonLarsonAllen
Thu 10/28 at 2 p.m. – Digital Transformation: The Key to Engagement for Associations
Join a mix of voices from the association world as they discuss in practical terms what it means to transform digitally. Gain an understanding of the value of investing in systems that anticipate trends. Hear from different perspectives about the connection between digital tools and the personalization of your membership offering. Learn firsthand what practitioners mean by a system that “knows who you are.” Find out how to be prepared for the next crisis. More info/register.
Host: ASI
Fri 10/29 at 12 p.m. – DC Book Club – Diversity & Inclusion: Process and Policies
Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. What process should your association take to develop a D&I strategy? What policies should it implement? What difficulties might arise in development and implementation? Thankfully, ASAE has developed and made available an array of resources and policies that can help guide association professionals through this process. This event will make use of ASAE’s experience and materials as a starting point for our dialogue. 1 CAE credit. More info/register.
Host: DC Association Professional Book Club
Guest: Robb Lee, Chief Strategy Officer, ASAE
Association Brain Food Weekly is published Friday mornings. If your organization offers free professional development for the association community, please send me the link via email or Twitter by Wednesday afternoon.
Photo of petroglyphs in Bandelier National Monument, Tsankawi Section, New Mexico
Association Brain Food 