INDUSTRY INSIGHTS YOUR PEERS ARE READING
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). MORE
Even if you don’t go to the monthly Community Manager Breakfast meetups (in San Francisco and New York City), sign up for this weekly newsletter. Community Management Engagement MarketingWhere do you turn to for information? MORE
In response to thousands of retweets of erroneous Weather Channel and CNN reports that the New York Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted. MORE
Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. The post Monday Buzz: Farmers Markets Move Indoors—Into Hotels appeared first on Associations Now MORE
Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing. MORE
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. MORE
or international market expansion. In a New York Times article, author John Tierney writes that researchers have been analyzing these behaviors, and they’ve found daydreaming to be remarkably common¬ and often quite useful. or international market expansion. skip to main | skip to sidebar. MORE
An agreement with New York City this month removes some liability concerns for Airbnb in its largest market. market: the Big Apple. This, the study argued, reduced the level of affordable housing in New York City by 10 percent. MORE
Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it. MORE
This figure does not include incidents at four of the busiest airports in the country—New York City’s three airports and Boston’s Logan Airport—because they did not share their numbers due to security concerns. MORE
I read an interview with author and journalist Robert Wright about his new book “The Evolution of God” in the New York times May 31 issue. The book discuss the Apostle Paul as a marketing guru, who dropped the more demanding requirements of Judaism to attract more followers. Circumcision, dietary restrictions, who needs em! Wright says the results are obvious, “do the math, how many Christians are there today? How many Jews?” MORE
Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The post Survey Sheds Light on 2017 Marketing Priorities appeared first on Associations Now MORE
Thus, I found two ads that demonstrate compelling storytelling that serve as great examples for association marketers and membership professionals. Some association professionals ask me what I mean by storytelling. MORE
By Steven Worth President, Plexus Consulting Group Associations are finding success in adapting business practices from the for-profit sector for their own use, and this includes the discipline of detecting and targeting market trends. Such organizations not only identify market trends but their own competitive advantages – those areas in which they are uniquely positioned to address what might be either opportunities or threats. Market-driven U.S. MORE
Is there a way associations can make sure they are living up to current attendee and exhibitor expectations and developing new audiences at the same time? If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. MORE
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. The post Could Affiliate Marketing Hold Potential for Associations? MORE
Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. Do extroverts really control the marketing industry? MORE
In his BlogWell New York ethics briefing, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Every new law is just saying: You STILL can’t deceive consumers. Great video by Andy Sernovitz on the FTC Rules. MORE
Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Test Marketing Messages Online First. New Acronym: BYOP. MORE
Recent news of federal agencies being urged to cancel their Washington Post and New York Times subscriptions could have a huge impact on the associations that advertise in the special edition publications. Is digital marketing part of your targeted approach to reach policy makers? MORE
A little while ago, Neil Howe called attention on his blog to a New York Times feature story about a 24-year-old Millennial who, even amidst the Great Recession, is living at home and turning down $40K job offers until just the right opportunity comes along. Marketing. MORE
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The post Friday Buzz: Marketing Challenges That the Pros Are Tackling appeared first on Associations Now MORE
one of the highest in the country—has the New York State Restaurant Association suggesting that its members could consider doing away with tips altogether. Could higher wages for tipped workers mean the end of gratuities in New York? MORE
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. MORE
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers. MORE
Edition: A publication (Our association was recognized in the latest edition of the New York Times). Looking for more tips on writing great marketing copy? The post 5 Common Word Choices that Could Sabotage Your Marketing Copy appeared first on Informz. MORE
What the recently wrapped New York Fashion Week can teach meeting planners about creating experiences, experimenting, and getting the next generation involved. Open, the New York City Marathon, or the 2014 Super Bowl. MORE
Gen Y was born and raised on Hip Hop culture—which began in 1970s New York City and has flourished from the 1980s through today. There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation. MORE
The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week. MORE
30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 30 Marketing Tips for Associations: Highly Rated I. MORE
I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company. MORE
In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions. MORE
“This is something very new,” WGA president and CEO Brandon Scholz told a Madison TV news outlet. “It’s “We are losing enough market shares every year, so we are just trying to protect the little bit we do have left.” MORE
destinations have unveiled new promotional campaigns to attract leisure and business travelers, along with meetings and conventions, to their locales. cities and states are getting creative when it comes to how they market themselves. A look at how three U.S. MORE
A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. Overall, though, the North American and Asian markets are holding strong. MORE
By DAVID POGUE - New York Times. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Friday, October 1, 2010. A Simple Swipe on a Phone, and Youre Paid. The Square device snaps into an iPhone and allows you to become a credit card authorizing entrepreneur. No setup fees, no two-year contract - youre in business. Read more. Posted by Kathy Johnson. at 10:00 AM. Labels: change , Technology. MORE
For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help. MORE
Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint. MORE
Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. The city is as busy and buzzing as New York, USA or Mumbai, India. MORE
Viral Marketing in Health Care. The Kaiser Family Foundation is using the tenets of viral marketing, usually reserved to garner attention for products, to "spread the know" about HIV/AIDS. KNOW HIV/AIDS collaborated with The Barnstormers, a collective of young New York- and Tokyo-based artists, to transform a city block in Philadelphia as a temporary canvas to paint a mural encouraging young people to learn more about HIV/AIDS and get tested. Marketing. MORE
FYI, from a New York Times article: "A friend of mine told me about an engagement party that she had attended. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, July 26, 2010. Techno-tyranny. She said it was lovely: a delicious lunch and plenty of Champagne toasts. But all the guests had their cellphones on the luncheon tables and had text-messaged their way through the entire event. MORE
Moery Company
NOVEMBER 6, 2019
Recent news of federal agencies being urged to cancel their Washington Post and New York Times subscriptions could have a huge impact on the associations that advertise in the special edition publications. Is digital marketing part of your targeted approach to reach policy makers?
Associations Now
SEPTEMBER 16, 2016
What the recently wrapped New York Fashion Week can teach meeting planners about creating experiences, experimenting, and getting the next generation involved. Open, the New York City Marathon, or the 2014 Super Bowl.
Associations Now
DECEMBER 14, 2016
An agreement with New York City this month removes some liability concerns for Airbnb in its largest market. market: the Big Apple. This, the study argued, reduced the level of affordable housing in New York City by 10 percent.
Associations Now
FEBRUARY 25, 2015
one of the highest in the country—has the New York State Restaurant Association suggesting that its members could consider doing away with tips altogether. Could higher wages for tipped workers mean the end of gratuities in New York?
Association Adviser
APRIL 20, 2015
Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it.
Higher Logic
NOVEMBER 21, 2018
Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%).
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Socious
NOVEMBER 3, 2016
Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing.
Associations Now
DECEMBER 5, 2016
Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The post Survey Sheds Light on 2017 Marketing Priorities appeared first on Associations Now
AE on the Verge
MAY 31, 2009
Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Test Marketing Messages Online First. New Acronym: BYOP.
Association Management
SEPTEMBER 26, 2013
For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help.
The Hourglass Blog
SEPTEMBER 9, 2010
A little while ago, Neil Howe called attention on his blog to a New York Times feature story about a 24-year-old Millennial who, even amidst the Great Recession, is living at home and turning down $40K job offers until just the right opportunity comes along. Marketing.
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Associations Now
SEPTEMBER 10, 2018
With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization.
Associations Live
OCTOBER 1, 2010
By DAVID POGUE - New York Times. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Friday, October 1, 2010. A Simple Swipe on a Phone, and Youre Paid. The Square device snaps into an iPhone and allows you to become a credit card authorizing entrepreneur. No setup fees, no two-year contract - youre in business. Read more. Posted by Kathy Johnson. at 10:00 AM. Labels: change , Technology.
Associations Live
JULY 26, 2010
FYI, from a New York Times article: "A friend of mine told me about an engagement party that she had attended. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, July 26, 2010. Techno-tyranny. She said it was lovely: a delicious lunch and plenty of Champagne toasts. But all the guests had their cellphones on the luncheon tables and had text-messaged their way through the entire event.
Plexus Consulting
OCTOBER 17, 2011
or international market expansion. In a New York Times article, author John Tierney writes that researchers have been analyzing these behaviors, and they’ve found daydreaming to be remarkably common¬ and often quite useful. or international market expansion. skip to main | skip to sidebar.
SocialFish
MAY 28, 2013
Gen Y was born and raised on Hip Hop culture—which began in 1970s New York City and has flourished from the 1980s through today. There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation.
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.
Associations Now
JANUARY 3, 2014
Is there a way associations can make sure they are living up to current attendee and exhibitor expectations and developing new audiences at the same time? If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.
Associations Now
APRIL 4, 2017
Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. The post Could Affiliate Marketing Hold Potential for Associations?
Associations Now
JANUARY 31, 2017
Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.
Associations Now
OCTOBER 9, 2013
At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers.
SCD Group
AUGUST 1, 2013
I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company.
Associations Now
MARCH 7, 2014
destinations have unveiled new promotional campaigns to attract leisure and business travelers, along with meetings and conventions, to their locales. cities and states are getting creative when it comes to how they market themselves. A look at how three U.S.
Informz
APRIL 10, 2017
Edition: A publication (Our association was recognized in the latest edition of the New York Times). Looking for more tips on writing great marketing copy? The post 5 Common Word Choices that Could Sabotage Your Marketing Copy appeared first on Informz.
Associations Now
APRIL 29, 2015
The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week.
Associations Now
DECEMBER 14, 2016
A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. Overall, though, the North American and Asian markets are holding strong.
Associations Now
SEPTEMBER 28, 2015
Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. Do extroverts really control the marketing industry?
Associations Now
APRIL 25, 2016
Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. The post Monday Buzz: Farmers Markets Move Indoors—Into Hotels appeared first on Associations Now
Associations Now
FEBRUARY 17, 2017
With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The post Friday Buzz: Marketing Challenges That the Pros Are Tackling appeared first on Associations Now
Associations Now
JANUARY 7, 2015
“This is something very new,” WGA president and CEO Brandon Scholz told a Madison TV news outlet. “It’s “We are losing enough market shares every year, so we are just trying to protect the little bit we do have left.”
Associations Now
APRIL 9, 2015
This figure does not include incidents at four of the busiest airports in the country—New York City’s three airports and Boston’s Logan Airport—because they did not share their numbers due to security concerns.
SocialFish
SEPTEMBER 30, 2013
In his BlogWell New York ethics briefing, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Every new law is just saying: You STILL can’t deceive consumers. Great video by Andy Sernovitz on the FTC Rules.
SCD Group
AUGUST 13, 2012
30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 30 Marketing Tips for Associations: Highly Rated I.
Association Okie
JULY 10, 2009
I read an interview with author and journalist Robert Wright about his new book “The Evolution of God” in the New York times May 31 issue. The book discuss the Apostle Paul as a marketing guru, who dropped the more demanding requirements of Judaism to attract more followers. Circumcision, dietary restrictions, who needs em! Wright says the results are obvious, “do the math, how many Christians are there today? How many Jews?”
GlowGlobally
JANUARY 25, 2013
In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions.
Higher Logic
JANUARY 26, 2017
Even if you don’t go to the monthly Community Manager Breakfast meetups (in San Francisco and New York City), sign up for this weekly newsletter. Community Management Engagement MarketingWhere do you turn to for information?
GlowGlobally
MARCH 31, 2014
Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. The city is as busy and buzzing as New York, USA or Mumbai, India.
The Big Picture
SEPTEMBER 27, 2005
Viral Marketing in Health Care. The Kaiser Family Foundation is using the tenets of viral marketing, usually reserved to garner attention for products, to "spread the know" about HIV/AIDS. KNOW HIV/AIDS collaborated with The Barnstormers, a collective of young New York- and Tokyo-based artists, to transform a city block in Philadelphia as a temporary canvas to paint a mural encouraging young people to learn more about HIV/AIDS and get tested. Marketing.
Plexus Consulting
MARCH 31, 2014
By Steven Worth President, Plexus Consulting Group Associations are finding success in adapting business practices from the for-profit sector for their own use, and this includes the discipline of detecting and targeting market trends. Such organizations not only identify market trends but their own competitive advantages – those areas in which they are uniquely positioned to address what might be either opportunities or threats. Market-driven U.S.
Reid All About it
NOVEMBER 2, 2012
In response to thousands of retweets of erroneous Weather Channel and CNN reports that the New York Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted.
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