Federal Agencies Urged to Cancel Their Washington Post and New York Times Subscriptions

Moery Company

Recent news of federal agencies being urged to cancel their Washington Post and New York Times subscriptions could have a huge impact on the associations that advertise in the special edition publications. Is digital marketing part of your targeted approach to reach policy makers?

On the Runway: Lessons From New York Fashion Week

Associations Now

What the recently wrapped New York Fashion Week can teach meeting planners about creating experiences, experimenting, and getting the next generation involved. Open, the New York City Marathon, or the 2014 Super Bowl.

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New York Law May Signal Challenges Coming for Airbnb

Associations Now

An agreement with New York City this month removes some liability concerns for Airbnb in its largest market. market: the Big Apple. This, the study argued, reduced the level of affordable housing in New York City by 10 percent.

Could New York Minimum Wage Boost End Tipping?

Associations Now

one of the highest in the country—has the New York State Restaurant Association suggesting that its members could consider doing away with tips altogether. Could higher wages for tipped workers mean the end of gratuities in New York?

Make Your Exhibitor Marketing Campaign a Success

Association Adviser

Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%).

Keeping up with Alexa

Moery Company

My Google newsfeed is has pegged me with liquor company news after working with the Distilled Spirits Council of the US and trucking news after working with the Trucking Association of New York. Business Development Communications Marketing alexa associations marketing voice marketing

INBOUND Conference: A Sample Agenda for Customer Marketers


Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing.

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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The post Survey Sheds Light on 2017 Marketing Priorities appeared first on Associations Now

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Try to slowly ramp up to this new sending cadence, otherwise you may have issues getting your messages delivered. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help.

The Hourglass Blog: Generational Herd Mentalities

The Hourglass Blog

A little while ago, Neil Howe called attention on his blog to a New York Times feature story about a 24-year-old Millennial who, even amidst the Great Recession, is living at home and turning down $40K job offers until just the right opportunity comes along. Marketing.

Associations Live: A Simple Swipe on a Phone, and You're Paid

Associations Live

By DAVID POGUE - New York Times. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Friday, October 1, 2010. A Simple Swipe on a Phone, and Youre Paid. The Square device snaps into an iPhone and allows you to become a credit card authorizing entrepreneur. No setup fees, no two-year contract - youre in business. Read more. Posted by Kathy Johnson. at 10:00 AM. Labels: change , Technology.

AE on the Verge: Test Marketing Messages Online First

AE on the Verge

Test Marketing Messages Online First. The New York Times has article about testing marketing messages and images online, then revising, before launching an expensive media / ad campaign. Test Marketing Messages Online First. New Acronym: BYOP.

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Associations Live: Techno-tyranny

Associations Live

FYI, from a New York Times article: "A friend of mine told me about an engagement party that she had attended. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, July 26, 2010. Techno-tyranny. She said it was lovely: a delicious lunch and plenty of Champagne toasts. But all the guests had their cellphones on the luncheon tables and had text-messaged their way through the entire event.

Plexus Consulting Group?: Hope for Daydreamers!

Plexus Consulting

or international market expansion. In a New York Times article, author John Tierney writes that researchers have been analyzing these behaviors, and they’ve found daydreaming to be remarkably common¬ and often quite useful. or international market expansion. skip to main | skip to sidebar.

4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization.

China Market Insight – Pushing to Become an Advanced Economy


In 2013, MCI will be bringing you a new feature to GrowGlobally.org called “Market Insight” that will offer information on select emerging market countries. The focus will be on data that could be useful to help improve market intelligence and help make business decisions.

Integrated Marketing in the Digital Era

SCD Group

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company.

Can You Better Serve Your Tradeshow Market?

Associations Now

Is there a way associations can make sure they are living up to current attendee and exhibitor expectations and developing new audiences at the same time? If you’re not thinking about how to better serve your market, there’s likely someone else out there who is.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Change or Die: The New Marketing Imperative

Associations Now

At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers.

Challenge of Expanding & Managing Chapters in Emerging Markets – Middle East Case Study


Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. The city is as busy and buzzing as New York, USA or Mumbai, India.

Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it.

Could Affiliate Marketing Hold Potential for Associations?

Associations Now

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. The post Could Affiliate Marketing Hold Potential for Associations?

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Monday Buzz: Putting the Real Back in Real-Time Marketing

Associations Now

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. Do extroverts really control the marketing industry?

IAB Report: Marketers, Agencies Eye Potential of Digital Video Ads

Associations Now

The Interactive Advertising Bureau says both advertisers and marketers are seeing major growth potential for ads in the digital video space. It’s a topic being explored at IAB’s Digital Content NewFronts event in New York City this week.

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Destinations Experiment With New Marketing Efforts

Associations Now

destinations have unveiled new promotional campaigns to attract leisure and business travelers, along with meetings and conventions, to their locales. cities and states are getting creative when it comes to how they market themselves. A look at how three U.S.

Could 2017 Bring a Buyer’s Market for Event Planners?

Associations Now

A new report from IBTM World suggests that, despite the recent global tumult, there are economic trends that could greatly benefit event planners in North America. Overall, though, the North American and Asian markets are holding strong.

What every social media marketer should know about the 2013 FTC guidelines


In his BlogWell New York ethics briefing, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media. Every new law is just saying: You STILL can’t deceive consumers. Great video by Andy Sernovitz on the FTC Rules.

Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. The post Monday Buzz: Farmers Markets Move Indoors—Into Hotels appeared first on Associations Now

Wisconsin Grocers Want to Tap the Fresh Beer Market

Associations Now

“This is something very new,” WGA president and CEO Brandon Scholz told a Madison TV news outlet. “It’s “We are losing enough market shares every year, so we are just trying to protect the little bit we do have left.”

TSA Boosts Marketing for Pre-Check but Will Hold Tighter to the Rules

Associations Now

This figure does not include incidents at four of the busiest airports in the country—New York City’s three airports and Boston’s Logan Airport—because they did not share their numbers due to security concerns.

SCD Group: 30 Marketing Tips for Associations: Highly Rated Ideas.

SCD Group

30 Marketing Tips for Associations: Highly Rated Ideas from ASAE12. At the ASAE annual meeting Sunday (8/12/12), five panelists from five accredited association management companies shared 30 Marketing Tips in the Social Media Age. 30 Marketing Tips for Associations: Highly Rated I.

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What Old School Hip Hop Teaches Us About Content Marketing


Gen Y was born and raised on Hip Hop culture—which began in 1970s New York City and has flourished from the 1980s through today. There are several marketing and communication lessons to be gleaned from a movement so connected with this upcoming generation.

Reads of the Week: November 2, 2012

Reid All About it

In response to thousands of retweets of erroneous Weather Channel and CNN reports that the New York Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted.

Reads of the Week: March 15, 2013

Reid All About it

Google Reader is where I go first thing in the morning for my professional reads about associations, marketing, digital media, technology, etc., Katie Bascuas at Associations Now writes about the four friends every content marketer needs.

How to Get People to Share Your Content

Reid All About it

David Carr at the New York Times knows that perfect world: “Hit the right note, and your readers become like bees, stopping by your site to grab links and heading back out on the Web to pollinate other platforms.”. Close your eyes and imagine a perfect world.

The Big Picture: Viral Marketing in Health Care

The Big Picture

Viral Marketing in Health Care. The Kaiser Family Foundation is using the tenets of viral marketing, usually reserved to garner attention for products, to "spread the know" about HIV/AIDS. KNOW HIV/AIDS collaborated with The Barnstormers, a collective of young New York- and Tokyo-based artists, to transform a city block in Philadelphia as a temporary canvas to paint a mural encouraging young people to learn more about HIV/AIDS and get tested. Marketing.

Apostle Paul: Marketing Guru

Association Okie

I read an interview with author and journalist Robert Wright about his new book “The Evolution of God” in the New York times May 31 issue. The book discuss the Apostle Paul as a marketing guru, who dropped the more demanding requirements of Judaism to attract more followers. Circumcision, dietary restrictions, who needs em! Wright says the results are obvious, “do the math, how many Christians are there today? How many Jews?”