Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Association Adviser

APRIL 20, 2015

Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it. Features event marketing exhibitor marketing marketing plan New York State Association of Fire Chiefs non-dues revenue stewardship'

Marketing 60

Marketing New York Revenue 60

Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

Strategy 99

Strategy Marketing Social Media New York 99

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly. When’s Lunch?

Email Marketing 58

Email Marketing Marketing New York Guidelines 58

HighRoad Solution

OCTOBER 25, 2021

It's been more than two decades since the New York Times Best Seller, Who Moved My Cheese , was published. And that creates challenges for marketers, who are typically organizational innovators and change agents. And while alot has happened since the proverbial self-help book was released, the sentiment has stayed the same.

Technology 78

Technology How To New York Innovation 78

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Survey Marketing New York millennials 40

Virtual

SEPTEMBER 26, 2013

Increasingly, people are getting their news online. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.

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Press Release Marketing Social Media New York 100

Reid All About it

NOVEMBER 7, 2016

Since market day was Wednesday in most towns, that day didn’t work. During the 1860 presidential election, Democratic supporters of Stephen Douglas held a “Grand Political Carnival and Ox Roast” in New York City. The New York Times called it “one of the most magnificent affairs of the kind ever held in this neighborhood.”.

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New York City New York Nebraska Nevada 158

Higher Logic

JANUARY 26, 2017

Even if you don’t go to the monthly Community Manager Breakfast meetups (in San Francisco and New York City), sign up for this weekly newsletter. This weekly newsletter is aimed specifically at the New York City community manager scene, but has incredibly helpful links no matter where you live. CMX Hub Newsletter.

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Newsletter New York City San Francisco New York 120

Associations Now

APRIL 4, 2017

Affiliate marketing has gained a lot of notice in recent years as a powerful revenue generator for online media outlets. One of those options is affiliate marketing, a model that’s existed online for decades. When done properly, it can help boost the revenues for an online publication in a noticeable way.

Marketing 67

Marketing Revenue FAQ Review 67

Associations Now

FEBRUARY 17, 2017

With all the noise around different marketing strategies, find out which ones the pros are actually employing. Also: The New York Times smartly adjusts headlines for mobile. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

Marketing 40

Marketing New York America Content 40

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. If you’re seeing lots of movement in your industry—members losing jobs, employers hiring for new positions—consider hosting a virtual job fair. Powering Engagement with Persona-Led Marketing.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Puerto Rico Montana Revenue Strategy 370

Reid All About it

NOVEMBER 2, 2012

In response to thousands of retweets of erroneous Weather Channel and CNN reports that the New York Stock Exchange had been flooded with “three feet” of water, Twitter users, some reporters and many not, were relentless: photos of the outside of the building, flood-free, were posted. .” ” Does this sound familiar?

New York 150

New York Innovation Content Revenue 150

Reid All About it

FEBRUARY 19, 2021

Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. I love Marketing General Inc.’s Host: New York Society of Association Executives.

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Revenue Las Vegas Marketing Leadership 322

Associations Now

APRIL 28, 2020

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. The report also found 63 percent of marketers believed SEO would become more important in 2020.

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Cleveland New York Cost Email Marketing 139

Associations Now

SEPTEMBER 28, 2015

Using a mix of theatrics and marketing techniques, a New York cooperative takes an old-school approach to marketing. Marketing has evolved with the onset of the digital age. But for New York City-based branding group Kaluk, there’s still merit in advertising the old-fashioned way.

New York City 40

New York City Marketing New York Class 40

Reid All About it

DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ). Tue 12/18 at 2 p.m.

Vermont 285

Vermont DC Washington Education 285

Reid All About it

JANUARY 24, 2020

Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. That’s the Instagram-famous spiced chickpea stew with coconut and turmeric from Alison Roman at the New York Times. 10 Online Tools to Skyrocket Your Nonprofit’s Marketing in 2020. Pamela Bump, HubSpot ).

Arlington 359

Arlington Social Media DC Content 359

Associations Now

FEBRUARY 15, 2019

But the head of a new technical group warns that many details remain to be worked out before you can kiss robocalls goodbye. Getting lots of calls from sketchy marketers and outright scammers lately? Thanks to a new industry standard, the stream of robocalls may soon let up.

Industry 103

Industry New York System Communications 103

Associations Now

APRIL 25, 2016

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. While many farmers are busy dusting off their tent covers and table signs for their outdoor debut, luxury hotels are bringing markets right into their establishments.

North Carolina 40

North Carolina Marketing Charlotte Boston 40

SCD Group

AUGUST 1, 2013

I’m facilitating an awesome panel focused on marketing in the digital era at the ASAE annual meeting in Atlanta this Monday afternoon (8/5). The panel of four top association marketing executives at association management companies includes: Russ Lemieux, Group Vice President, Kellen Company. ASAE13 LD49. Strategies.

Marketing 40

Marketing Atlanta New York Certificate 40

Reid All About it

MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. – How Documentaries Are Disrupting the Future of Content Marketing.

Newsletter 195

Newsletter Survey Team Software 195

Associations Now

DECEMBER 14, 2016

Overall, though, the North American and Asian markets are holding strong. A growing buyers’ market in North America: The meetings industry in North America, more than some other parts of the world, is expected to see growth next year. The post Could 2017 Bring a Buyer’s Market for Event Planners? In the U.S.,

Marketing 40

Marketing United States America New York 40

Higher Logic

JUNE 9, 2020

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber However, I have heard of some filters adding an additional level of scrutiny for inbound mail that use the words "COVID-19" and "coronavirus" in the subject line.

Communications 262

Communications How To New York Guidelines 262

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

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Chicago Technology Education System 195

Associations Now

OCTOBER 2, 2019

WeWork is not the only player—though it shares about half the flexible-office market with Regus owner IWG—and associations looking for nontraditional office space to house their employees still have multiple options to explore. markets it studied to 13 percent in 2030 (600 million square feet).

New York City 102

New York City New York Project Marketing 102

Associations Now

JANUARY 30, 2023

But it’s more than a buzzword: Research, case studies, and numerous articles show that groups that are innovative can increase brand awareness, build market share, and distinguish themselves as leaders in their field. The term “innovation” has been thrown around all organizations for years. Radoslaw Nowak, Ph.D.,

Innovation 116

Innovation Case Study New York Team 116

Reid All About it

JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). 2020 Event Trends: Insights from Marketing Leaders. Amanda McDermott, Event Marketing Manager at Lyft.

Chicago 221

Chicago Massachusetts DC Washington 221

Associations Now

JANUARY 8, 2019

A new Brooklyn facility for freelancers—launched in collaboration with the Freelancers Union and New York City—could prove inspiration for a field that’s growing in prominence but comes with a lot of extra complications. A collaboration between the Freelancers Union and New York City might just prove the strategy to watch.

New York City 89

New York City New York Education Project 89

.orgSource

SEPTEMBER 25, 2023

Develop an interactive onboarding chatbot to help new members navigate the offerings. Use ChatGPT to design and conduct surveys and market research. IT, communications, marketing, membership, and finance will likely be involved. Ideally, a copywriter, a marketer, and an IT staffer would collaborate to develop the scripts.

Las Vegas 88

Las Vegas FAQ Process New York 88

Reid All About it

FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

Chicago 243

Chicago Baltimore Education Content 243

Associations Now

JANUARY 3, 2014

If you’re not thinking about how to better serve your market, there’s likely someone else out there who is. Today the tradeshow, which is invitation-only for exhibitors, has expanded beyond its original location in Long Beach, California, to include New York City and Las Vegas as well. Please share your story in the comments.

Las Vegas 40

Las Vegas New York City Los Angeles Marketing 40

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx. Drive Business Results: Set New Strategic Priorities and Optimize Your Talent.

Las Vegas 369

Las Vegas Virginia Washington Content 369

AssociationChat

JUNE 6, 2023

Weaber is the founder and Principal of the Brad Weaber Consulting Group, a firm focused on leadership motivation, virtual and live speaker coaching, professional board and panel facilitation as well as management efficiencies and event strategy review for all market segments.

Las Vegas 64

Las Vegas Metro Event Planning New York 64

Associations Now

AUGUST 6, 2019

It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.” Consider whether you’re striking the right tone.

Los Angeles 91

Los Angeles New York City New York Recruiting 91