article thumbnail

Build a Marketing Dream Team—Welcome AI

.orgSource

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88
article thumbnail

Time to Declare Independence From Social Media?

Associations Now

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. But as Facebook changes its strategy once again, here’s a question worth asking: What would your marketing look like if you deemphasized Facebook in a big way?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

article thumbnail

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149
article thumbnail

4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. SEO never died, and neither will social media.

article thumbnail

Social Media Roundup: The NYPD’s Social Media Crossfire

Associations Now

A big-city police department’s kerfuffle reminds us that, depending on the topic and the audience, social media campaigns can sometimes do more harm than good. The New York Police Department’s social media campaign was meant to draw positive attention, but it didn’t turn out that way.

article thumbnail

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Increasingly, people are getting their news online. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications.