Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

Whitepaper: Is AI Right for Your Association’s Newsletter?

Multiview

Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide… The post Whitepaper: Is AI Right for Your Association’s Newsletter? Association Insights Content Marketing AI Artificial Intelligence Association Newsletter Association Newsletters News Briefs whitepaper

Refreshing Your E-newsletter

Wild Apricot

It's spring cleaning season - a good time to review and refresh your e-newsletter. Associations E-mail marketing member communication newsletters nonprofit non-profit Non-profit Communications nptechHere are some tips to get you started.( read more ).

Four Community Newsletters You Need to Subscribe To

Higher Logic

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. CMX Hub Newsletter.

7 Content Types to Consider in Your Organization's Next Newsletter

MembersClicks

Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. Here are seven you may want to try: member engagement Small Staff Chatter marketing

Five Tips for Improving Your Email Newsletter Workflow

Associations Now

Trying to reach your audience with an email newsletter? Consider these tips for newsletter success. Whether you’re starting a newsletter or refreshing on an email product you’ve already built, a lot has to go right before you hit “send.”

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? Marketing stunts aren’t easy to pull off.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. Remember that newsletter I referenced?

Generate Revenue from Email Newsletters

Informz

As a representative of industries and vertical markets, your email newsletter is a connection point to facilitate the exchange of important information for your community. The immediate way to gain revenue is to sell digital sponsorships within your newsletter.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business.

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. Plus: a new tool designed to “unlock the potential of voice.”

Naming Your Association’s Newsletter: 4 Questions to Ask Yourself

MembersClicks

When it comes to newsletters, sometimes the name is just as important as the content inside. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey: association management membership management Small Staff Chatter marketingYou want it to be fun, catchy, memorable - something your members will want to open and read through.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. What Is Content Marketing and How Do I Get Started?

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. We populate our weekly e-newsletter with information about our conferences.

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Inbound marketing. Marketing

Team 141

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The logic behind content marketing is simple: you provide content that does one or more of these things for your target audience: Helps them understand an issue or opportunity. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market.

Marketing: A Gardener’s Almanac

Slice-Works

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan.

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Use content marketing/member storytelling. For more on developing personas, see this article from the Content Marketing Institute. Uncategorized Membership marketing

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? Content Marketing

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Smart Subject Lines for Email Newsletters

High Context

In this screencast I show how SmartBrief uses a custom subject line in their email newsletter to drive people to open and scroll down the message. David Gammel's Web Strategy Report Archive E-mail Marketing Screencast

The Benefits of an AI-Powered eNewsletter 

Association Adviser

Features Marketing & Communications Technology AI-powered newsletters artificial intelligence rasa.ioAssociations produce valuable content for members, but it's easy for that information to get lost in a crowded inbox.

Editorial Calendar: Content Marketing Step 4

Slice-Works

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. © Thinkstock: iStock Collection.

Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. Engage students NOT in your field – could you work with a marketing student on new collateral, save money by paying her at a lower rate, and help her get experience in the process?

Is Your Retention Marketing Plan Inbound-y Enough?

Socious

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. presentations Marketing membership

Digital Marketing Design Lookbook 2016

Informz

In the Digital Marketing Design Lookbook we examine what takes an email design from good to great. Associations can often find newsletter design to be a challenge, with so much content to share it can get a bit cluttered. Let this lookbook inspire your digital marketing designs!

Wild Apricot Blog : Does Your Nonprofit Need an Email Newsletter Service?

Wild Apricot

#MondayMotivation Quotes for Association Marketing

GrowthZone

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. The post #MondayMotivation Quotes for Association Marketing appeared first on GrowthZone.

The Secret to Marketing Your Community: Show, Don't Tell

Higher Logic

Has your community become saturated with marketing messages that members are getting other places already? Does your organization have a newsletter? Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor.

Do You Have Inbred Conference Marketing?

Velvet Chainsaw

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing?

Defining Your Markets for Campaign Efficiency

Vanguard Tech

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments.

Association Marketing: They Said/We Said

Smooth The Path

E-Newsletter. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Association Marketing