Nonprofit Newsletter vs. Nonprofit Blog: Which Will Bring More Success

Wild Apricot

Here's a full look at the pros and cons of publishing a nonprofit newsletter versus a blogs to help you figure out the best content marketing strategy for your nonprofit. blog newsletter

Refreshing Your E-newsletter

Wild Apricot

It's spring cleaning season - a good time to review and refresh your e-newsletter. Associations E-mail marketing member communication newsletters nonprofit non-profit Non-profit Communications nptechHere are some tips to get you started.( read more ).

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Learn about our hyper-personalized member newsletter

HighRoad Solution

As an association marketer, you likely have an e-newsletter that you send out to your members on a regular basis. This newsletter contains valuable information about upcoming events, opportunities for personal and professional development, and news in your industry.

Whitepaper: Is AI Right for Your Association’s Newsletter?


Abstract: Email newsletters remain a vital communications vehicle for association engagement and marketing. Can the promise of artificial intelligence provide… The post Whitepaper: Is AI Right for Your Association’s Newsletter? Association Insights Content Marketing AI Artificial Intelligence Association Newsletter Association Newsletters News Briefs whitepaper

7 Content Types to Consider in Your Organization's Next Newsletter


Not long ago on the MemberClicks blog, we touched on content ideas for your organization's newsletter. Here are seven you may want to try: member engagement Small Staff Chatter marketingBut in addition to content topics , there are also different content types you can play around with to keep things fresh and your readers engaged.

3 Fresh Content Ideas for Your Organization's Newsletter


Newsletters are great for engaging your organization’s membership. But in order for your newsletter to effectively do that, the content must be: Valuable. In fact, here are three fresh content ideas to try out in your organization’s newsletter: Association Views marketingEasily scannable (No one wants an overly-long email). Fresh. Now those first two are probably self-explanatory, but what about that last one? What do we mean by fresh ?

Naming Your Association’s Newsletter: 4 Questions to Ask Yourself


When it comes to newsletters, sometimes the name is just as important as the content inside. Now we’ll be the first to admit, naming can be tricky, so to help you out, here are four questions to ask yourself when embarking on the newsletter naming journey: association management membership management Small Staff Chatter marketingYou want it to be fun, catchy, memorable - something your members will want to open and read through.

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. And this can make executing your email newsletter tricky business. Your marketing team might see its purpose as largely promotional and would prefer to put its imprint on the matter. And, of course, volunteers might want a say in what goes inside your email newsletter. And they think about their newsletters in terms of both now and six months from now.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Associations are making a purposeful shift to integrate and maximize their digital marketing reach, utilizing all their data assets,” Informz says.

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? 1 tool for marketing among associations. A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Associations are making a purposeful shift to integrate and maximize their digital marketing reach, utilizing all their data assets,” Informz says.

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. 5 : The blogs and videos provide the content for a weekly e-newsletter. Embrace Content Marketing appeared first on The Moery Company. Communications Marketing Podcast Small Business

Daily Buzz: Whittle Down Your Email Newsletters

Associations Now

What changes would make your email newsletters more engaging? The Wall Street Journal is starting by cutting back on the number of newsletters it produces. How many newsletters does your organization send out each week? WSJ is taking steps to innovate how audiences interact with newsletters, starting with whittling them down. The newspaper has reduced its number from a staggering 126 newsletters to about 40 audience-driven emails.

Monday Buzz: The State of Nonprofit Newsletters

Associations Now

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. ” The Nonprofit Marketing Guide has conducted a survey of more than 1,200 organizations for its 2015 Nonprofit Communications Trends Report, and though all of the results aren’t in, a couple of early findings will interest those responsible for email and print newsletters. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog.

Helpful Membership Marketing Links

Membership Marketing

Over the past year, my firm has issued a number of reports and guides that provide some trustworthy insights on how to manage and develop a successful membership marketing program. The Guide to Membership Marketing Metrics 5. Tipster Newsletter Archive 6.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

April Update: How to Learn About Fundraising, Marketing & Management for Free

Wild Apricot

This month's newsletter covers the best free webinars on the internet, how to get an SSL certificate for free, and 3 new event registration hacks

Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. Engage students NOT in your field – could you work with a marketing student on new collateral, save money by paying her at a lower rate, and help her get experience in the process?

Wild Apricot Blog : Does Your Nonprofit Need an Email Newsletter Service?

Wild Apricot

Membership Marketing on a Shoestring

Thanks For Playing

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. Find a complimentary organization or two, and swap member lists, swap magazine ads, swap e-newsletter promotions, swap banner ads, swap conference attendance/booths/speaking spots, etc. presentations Marketing membership

Program Goals and Marketing Objectives

Eric Lanke

I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? In order to help achieve those goals, we engage in a variety of different marketing activities. We populate our weekly e-newsletter with information about our conferences.

Four Reasons Your Marketing Team Needs Community

Higher Logic

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). Inbound marketing.

Team 130

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Smart Subject Lines for Email Newsletters

High Context

In this screencast I show how SmartBrief uses a custom subject line in their email newsletter to drive people to open and scroll down the message. David Gammel's Web Strategy Report Archive E-mail Marketing Screencast

Four Community Newsletters You Need to Subscribe To

Higher Logic

Although some might think them old-school, email newsletters are having a renaissance. It doesn’t matter what the subject is, there is a newsletter out there for it. Perhaps newsletters are a way of making sense of all the information out there. Instead of wading through the internet to find useful information, newsletters offer a curated list of high quality content right to your inbox. Here are our top three favorite community manager-themed newsletters: 1.

Photoshopping Without Photoshop: Resources for Association Marketers


Many association marketers have told us they wish they had a tool like Photoshop so they can put together stunning newsletters and promotional images, and quickly make simple edits to graphics. Small Staff Chatter marketingBut unfortunately, a Photoshop license is an expense that most associations will forego - especially if it’s not a tool that someone will use frequently.

The Benefits of an AI-Powered eNewsletter 

Association Adviser

Features Marketing & Communications Technology AI-powered newsletters artificial intelligence rasa.ioAssociations produce valuable content for members, but it's easy for that information to get lost in a crowded inbox. Personalize communications at scale with an AI-powered enewsletter. The post The Benefits of an AI-Powered eNewsletter appeared first on Association Adviser.

#MondayMotivation Quotes for Association Marketing


Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. The post #MondayMotivation Quotes for Association Marketing appeared first on GrowthZone. Our latest publication, Quote Notes for Associations , is a sharable, strategically-selected collection of famous (and not so famous) sayings to inspire and motivate.

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? But Gini taught me much about content marketing just by inviting me to her webinar that I cannot attend. With Gini''s example fresh in my mind, I started investigating free or inexpensive tools I could use to recycle presentation material for content marketing. Content Marketing

What to include in your membership marketing plan

Optimist Consulting

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Following on from my blog “ Top 5 essentials for your membership marketing strategy ” , I outline my thoughts here on how to develop a strong membership marketing plan that links back to your marketing strategy and helps you to grow your membership. Use content marketing/member storytelling. How do you currently plan your membership marketing activity?

4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Some say that, 40 years later, email marketing is past its prime, but despite many claims that email is dead or on the way out, it’s turned out to be far more resilient than most of the marketing channels that were expected to replace it.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. In a world where no one wants to be sold to, content marketing is an effective way to get your brand and story in front of your target audience through thoughtful, relevant and timely content that helps meet their needs and solves their problems. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Newsletters.

14 content curation tools every online marketer should check out now

Association Success

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. with each tool to create smarter email newsletters. At, our focus is on building smarter email newsletters. generates a unique email newsletter for each reader.

Association Marketing: They Said/We Said

Smooth The Path

E-Newsletter. Related: Radically alter the focus of your association’s marketing. The post Association Marketing: They Said/We Said appeared first on Smooth The Path. Association MarketingWhen members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem.

The Secret to Marketing Your Community: Show, Don't Tell

Higher Logic

Has your community become saturated with marketing messages that members are getting other places already? Does your organization have a newsletter? You have cultivated all of that beautiful content, so make a newsletter or a blog post or an email blast out of it, wherein you feature the best of the best conversations. Long before I ever knew I could turn my love for online communities into a career, I was a professional writer and editor.

24+ Free Webinars for Nonprofits: October 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events SEO Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters search engine optimization

Is Your Retention Marketing Plan Inbound-y Enough?


That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. Inbound marketing and sales strategies focus on using helpful, relevant, and empathetic content to educate prospects and draw them in to your business. Inbound Marketing Meets Retention Marketing.

20+ Free Webinars for Nonprofits: September 2010

Wild Apricot

Tags: Non-profit technology General non-profit interest Fundraising nptech Marketing Best practices Volunteers E-mail marketing events Social networking case studies Non-profit Communications websites training Membership management Donor management webinar software social media newsletters

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Member testimonials may seem like a warm and fuzzy part of your newsletter, but they have a business purpose, too: Adding testimonials can increase sales by 34 percent. The post Four Ways Psychology and Email Marketing Tie Into Each Other appeared first on Associations Now

Inbound Marketing Captures Prospects’ Attention


Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. Marketers created campaigns that were specifically designed to interrupt you from what you were doing so they could get you to listen to them. No interruption required – just good compelling content proliferated online for our target market to find.

Member Engagement Through Content Marketing


In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. You can write articles and blog posts, create guides, checklists, papers, reports, newsletters, videos, brochures, etc. The post Member Engagement Through Content Marketing appeared first on GrowthZone.