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APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

Revenue Strategy Price Newsletter 210

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

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FEBRUARY 16, 2024

by Daniel Zagales, Datanami More workers want to change jobs, but the market is getting tougher. | by Anne Marie Chaker, Wall Street Journal <Gift link—and by the way, have you adapted your marketing and programming strategies to this different job market?> More info/register. 1 CAE credit. More info/register.

Case Study 266

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NOVEMBER 26, 2021

Not the experience you’re probably expecting for your next event but… check out what Event MB’s Angela Tupper discussed with event technologist Brandt Krueger about the present and future of immersive online event experiences. Presenters: Todd A. Presenter: Bruce Lee, Event Speaker, Coach, Author. Meet me in the metaverse.

Newsletter 195

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JANUARY 28, 2022

Presenter: Tony Rissley, Expo Auctions. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. More info/register. Fri 1/28 at 1 p.m.

Newsletter 195

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Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

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MARCH 11, 2022

Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results.

LMS 195

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Associations Now

SEPTEMBER 25, 2018

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market. It might be time for some smart adjustments.

Email Marketing 111

Email Marketing Tips Marketing Newsletter 111

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. Newsletters. Presentations. The post #MondayMotivation Quotes for Association Marketing appeared first on GrowthZone. Blog articles. Enjoy your copy of.

Marketing 79

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JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. It doesn’t require subscription to RealMagnet or Constant Contact, etc.

Marketing 150

Marketing Newsletter Recruiting Recruitment 150

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JULY 30, 2021

A powerful new approach to changing someone’s mind—useful for system implementation, process improvement, presenting a business case for technology, etc. Why niche communities are the future of social media marketing—associations should have an advantage here. Presenter: Cathy Fyock, The Business Book Strategist. Host: Cimatri.

Newsletter 195

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NXUnite

JANUARY 23, 2024

Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. These can be shared on your website, social media platforms, in email newsletters, and during fundraising events. Remember that a consistent message is key to multichannel marketing.

Content 130

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. Quick hits. This is so me. 1 CAE credit.

LMS 361

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SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Add your association’s name to the sign-on letter before they present it to Congress next week.

LMS 256

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Kim Moutsos, Content Marketing Institute ). Presenters: Reggie Henry, Chief Information and Engagement Officer at ASAE.

Innovation 359

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Ann H. Presenter: Maxine Crump, CEO of Dialogue on Race Louisiana. Presenters: Dan Ratner and Scott Oser. For many of us, the answer is a resounding “Yes.”

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JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Presenters: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenters: Elizabeth Weaver Engel, M.A., Presenters: David Spinks, Co-Founder, CMX. Presenter: Results Direct Mobile.

Revenue 195

Revenue Video Strategy Industry 195

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. What does it mean to repurpose content?

Revenue 80

Revenue Content How To Social Media 80

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JANUARY 8, 2021

17 non-negotiable things your email newsletter needs right now. ( Jodi Harris, Content Marketing Institute ). Presenter: Paula Blomster, Conference Manager, Suomen Messut Osuuskunta. Presenters: Bruce Rosenthal, Bruce Rosenthal Associates. Presenters: Teri Carden, founder, ReviewMyAMS. Ann Handley ). 1 CMP credit.

Las Vegas 370

Las Vegas Case Study Conference LMS 370

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

Long Beach 148

Long Beach Iowa Video Utah 148

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

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NOVEMBER 20, 2020

Amidst the helpful insight, two messages stood out for me: “a crisis presents opportunities, not just threats,” and “pivot, don’t panic.”. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Presenter: Bonnie Wallsh. Presenters: Ann Davey, CEO, Massage & Myotherapy Australia.

Certificate 370

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MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Presenter: Dr. Lawana Gladney, CEO, Gladney Enterprises, LLC. Presenter: Jamie Notter, co-founder, Propel. By using the Power of Play, and inviting interaction from your attendees, your next Zoom presentation will be engaging, exciting, and full of smiles.

LMS 370

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Community manager survey.

San Diego 370

San Diego Price Strategy Education 370

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JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Presenter: Robyn Mietkiewicz, CMP, CMM, Strategic Partner, INNOV8 Meetings + Events. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenter: Everett J.

Montana 365

Montana Content Price Strategy 365

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Newsletter 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Our presenters lead discussions on their preferred topics and craft presentations to share their valuable knowledge, all while cultivating a new audience through NXUnite.

Software 130

Software Discount Technology Resources 130

Reid All About it

JULY 7, 2023

Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Hear about newsletter best practices to increase engagement and curate outside content. AI and event planning. More info/register. 1 CAE credit. 1 CMP credit.

Tools 195

Tools Education Newsletter Marketing 195

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

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DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019. Presenter: Michael Spinosa, CEO at Unleashed Technologies. Presenter: Mazarine Treyz, Wild Woman Fundraising. Slefo, Ad Age ).

Vermont 285

Vermont DC Washington Education 285

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. What does it mean to repurpose content?

Content 52

Content Revenue How To Social Media 52

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. 1 CAE credit. More info/register. 1 CAE credit. More info/register.

Chicago 205

Chicago Education Certificate Strategy 205

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Certificate 205

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Associations Now

OCTOBER 26, 2023

Jill Hronek Director, Marketing and Communications, Society for Laboratory Automation and Screening Our organization recognizes individual needs and provides enough flexibility in our work structure to allow people to take the time they need to practice self-care. What will you do this weekend to recharge? Empathy is key to CXPA.

Organization 111

Organization Maryland America Newsletter 111