ASAE Reveals 2020 Gold Circle Awards Winners


WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. With the cancelation of the 2020 Marketing, Membership & Communications Conference due to COVID-19, ASAE will be taking a new, creative approach to recognize, celebrate and share the work of GCA Awardees. Convention/Meetings Marketing Campaign. E-Newsletter.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready.

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This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs. The Marketing Coordinator will provide ongoing support in all areas of the marketing department for the San Francisco Symphony.

Skip the Sales Pitch: How Destinations Can Leverage Content Marketing

Associations Now

Content marketing isn’t just a buzz-phrase. You’ve probably been living under a rock if you haven’t heard one of the latest buzz-phrases—content marketing—over the past year or so. But just in case you are unfamiliar with the term, the Content Marketing Institute defines it as “a marketing technique of creating and distributing valuable, relevant, and consistent content to attract and acquire a clearly defined audience—with the objective of driving profitable customer action.”.

Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Communications Marketing Customer Engagement Marketing AutomationCreating personas is a valuable practice for many departments across organizations.

How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. Publish a newsletter rounding up recent posts. Create press releases to attract media attention for standout reports.

Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Most of us enjoy the small pleasures of opening a new magazine, clicking through a recent e-newsletter or visiting a well-designed website, and these are just a few of the categories that association communications awards recognize.

Questions & Answers Regarding Writing Without B t

Higher Logic

How would you adjust a traditional press release approach to be more effective and impactful? Questions regarding specific industries: For a newsletter relating to government affairs and current events, what is the line to walk between using jargon for simplicity of language (e.g. Communications Marketing Social MediaI got some great questions after last week's webinar, “ The Value of B t-Free Writing ,” for Higher Logic.

Lunchtime Links: Marketing Trends to Start Your Year

Associations Now

From email newsletters to Facebook updates, the outlets that nonprofit marketers rely on most. There are so many ways to market yourself, but what are the ones that matter the most? A few marketing trends to watch in today’s Lunchtime Links: Keep an eye on the trends: What’s the biggest goal for nonprofit marketers in 2014? ” Rossell offers tips for marketers who want to dip their toes into these waters.

Awesome Association MarComm Jobs – Week of August 30


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . The individual will be the chief communications strategist developing a wide range of communications materials for both internal and external audiences such as talking points, news releases, advocacy resources, digital content and more. The individual will be the media point person for 340B Health, developing and maintaining relationships with the press.

Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

Personal contacts and establishing trust as a source (not just press releases and social media) are important.”. When someone has the ability to reach out to a colleague who has shared insight and advice in the pages of The MHEDA Journal or in our newsletter, that is an enormous benefit. Features Leadership Marketing & Communications advocacy association communications fake newsJill Andreu.

Managing the Communications Plan for Your Association’s Virtual Event


By Heather Hughes, Marketing Communications Specialist. A ssociation marketer s and meeting planner s will tell you a successful event, either in-person or virtual, requires a thorough communications plan that includes procedure protocols, tangible parameters for success and detailed marketing action-items for their members, staff and the public. Social media posts with marketing, product updates with customer service, software platforms with IT, so on and so forth. .

Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. Limiting your goals can limit your organization’s progress , from Nonprofit Marketing Guide. Responding to emails can take up an unnecessary part of the workday.

Awesome Association Marcomm Jobs – Week of July 24


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . Digital Content Coordinator , Association for Healthcare Philanthropy – Under the supervision of the Director of Content Marketing, the Digital Content Coordinator independently leads development and execution of online communication strategies, including AHP website properties, online marketing, search engine optimization, and social media programs.

A Crash Course in Landing Pages : Off Stage

Off Stage

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! This rule is, of course, a necessary component of a blog, a newsletter, a flyer, an article or press release: always add the buttons for Facebook, Twitter, email, and other sharing options. Association Marketing. Off Stage.

Association Brain Food Weekly: 6.20.16

Reid All About it

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. – Sample Swap for Newsletter Templates.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

There are opportunities to place sponsored editorial or advertising in pretty much every type of publication: newsletter, magazine, member directory, show guide, mobile app – even SMS campaigns can carry the name and website of a sponsoring organization. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Does Your Meeting Need a Chief Experience Officer?

Associations Now

Jones announced the creation of a customer experience department to be led by a chief experience officer (CXO), the first such position in the country for a destination marketing organization (DMO). “We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release.

This Week’s Awesome Association PR and Communications Jobs – March 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Duties include pitching reporters, drafting press releases and feature stories, managing the association’s social media accounts, building media lists, and other responsibilities that will grow your knowledge and career skills. Experience with web content management systems, Google Analytics, marketing automation systems and AP style are necessary.

Hot Association and Nonprofit Social Media Jobs This Week – April 5


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Marketing Specialist , Marine Retailers Association – The Marine Retailers Association is seeking a dynamic, motivated marketing specialist who can be a leader for our highly energetic team’s marketing efforts. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Just riding the coattails.


Here's the press release with more on Smart Brief. Their goal with the (free) SBOSM newsletter and blog is to "enlighten business leaders and marketers about ways to use social media to their advantage." Lindy will be able to bring the association perspective to the table, ask questions on your behalf or bring up those all-important issues about community building and engagement as well as social media marketing and technology.

Managing Meeting Content

Associations Now

But this is the first year where we’ll also be doing work on , which includes our daily e-newsletter as well as each editor’s weekly blogging responsibilities. Press releases. Marketing materials. articles, press releases, tweets) and information (e.g., There’s a lot of content developed and distributed around every meeting and event an association holds. How can an organization be more strategic about content creation and delivery?

Getting the Most from Industry Contributors

Association Adviser

Address marketing/sales messages. This one seems obvious, but if you don’t spell it out plain and simple, you’ll receive submissions that sound more like a press release for the latest and greatest service vs. a valuable, neutral article that could have had great potential for your magazine. Be straightforward about asking authors to refrain from any marketing messages.

The Big Picture: RNC Names eCampaign Director

The Big Picture

We use our CapWiz frequently - even as a distribution software for e-newsletters not related to advocacy. From the Republican National Convention press release: RNC Chairman Ken Mehlman today announced that Patrick Ruffini has been selected to assume the role of RNC eCampaign Director. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture.

Stronger by Association: How to create a memorable recognition.

AMR Management Services

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Provide the Tools In order for recipients and associations to gain added publicity, associations can provide recipients with the tools to aid in marketing their award. Pages. CONTRIBUTORS. AMR MANAGEMENT SERVICES.

Trade Association CEO Support: Event Planning Checklist

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. · F-B Chair: f-b items, planning and on-site management · Marketing Chair: promo scripts, registration flyer, promo schedule, sales responsibilities, registration handling. · Trade Association CEO Support.

Association Brain Food Weekly: 6.1.18

Reid All About it

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. don’t use press releases to find new story ideas. (

What Happens When You Don’t Optimize Your Content

Associations Now

“If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. Michael, a 48-year-old CEO of a small regional company, but one that’s the market leader in its state. but he does love listening to podcasts and is subscribed to a number of industry newsletters.

Trade Association CEO Support: Balancing the Board-CEO.

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Meanwhile, I see associations where volunteers are picking the napkin colors, designing sales flyers, writing their own press releases and recruiting their neighbors kid as the associations preferred web developer.

Association Social Media: National Society of Accountants


I work in Marketing and Member Services and I report to the Vice President of Marketing and Member Services. I use Twitter primarily for those quick bites of information, news, interacting with the press, and explaining to folks that we are not in fact the National Security Agency but rather “the other NSA.”. For us this looks like a calendar with the following: - marketing promotions for membership and other NSA products. weekly member newsletters.