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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. But AI has also started to penetrate deeper into smaller marketing departments, helping brands enhance the customer buying journey. Handcuffed!

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

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How to Create a Job Board and Generate More Revenue

MemberClicks

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. Publish a newsletter rounding up recent posts. Create press releases to attract media attention for standout reports. You’ll need to: .

Content 78
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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Or at least better understand their motivations?

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Planning a Ribbon Cutting Ceremony: Your Essential Checklist

MemberClicks

Create a press release for your ribbon cutting that you can send to the media. Be sure to publicize your event on your social channels as well as your chamber of commerce newsletter in the weeks leading up to it. give paper copies to key attendees). Finally, send out reminder emails to attendees as the ceremony nears.