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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 4. Plan ahead with your social strategy.

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The Impact of Marketing and Public Relations on Associations

Ngage Management

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

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How to Create a Job Board and Generate More Revenue

MemberClicks

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

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How content builds brand habits

Association Success

Others eagerly await an insightful newsletter that brightens their lunch hour. Marketers have a name for this universal pattern: Brand habit. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Publish a newsletter rounding up recent posts.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

They are wise stewards of our resources and visionaries who identify strategies for future growth. Enlist your marketing department to craft audience-specific messaging for maximum impact. Don’t limit announcements to your website or a newsletter. How would you describe your board’s performance? a thorn in the side?

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Daily Buzz: Spend Less Time on Email

Associations Now

To break the habit of processing irrelevant emails individually, use a three-part approach: automated filtering for newsletters you actually use, unsubscribing from those you don’t, and blocking spam and other emails that keep coming after you’ve tried to unsubscribe.”. Don’t waste your time on emails that don’t pertain to you. “To

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. There are many awards contests for which association communications are eligible.