Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

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Associations Now

SEPTEMBER 27, 2023

AI can also be leveraged to make the course development process nimbler, increasing speed to market and responsiveness to changing member needs. Michele Nichols Project Manager, American Society of Regional Anesthesia and Pain Medicine Strategic Planning. But now that I handle various types of content (e.g.,

Newsletter 105

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Reid All About it

JANUARY 28, 2022

Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Presenter: Chris Klauda, Senior Director, Market Insights, STR. 25 Ways to Take Your Newsletter to the Next Level. Host: Fridays@4. 1 CMP credit.

Newsletter 195

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Higher Logic

NOVEMBER 27, 2018

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

Marketing 196

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Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Get everything you need in this RFP template for CMS and website redesign projects from Brightfind. Hear about newsletter best practices to increase engagement and curate outside content. CMS/website RFP.

Tools 195

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NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. While these platforms have a higher cost, they can streamline event planning by keeping the entire project within a single application. Once you have these lists, it’s time to check out the products on the market.

Software 130

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Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

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Associations Now

NOVEMBER 18, 2019

Before hitting send on that next message, consider how psychology plays a role in these four email-marketing elements: Frequency. Member testimonials may seem like a warm and fuzzy part of your newsletter, but they have a business purpose, too: Adding testimonials can increase sales by 34 percent. Social proof. The reason?

Email Marketing 104

Email Marketing Marketing Newsletter Review 104

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

Long Beach 148

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

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Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How to Rethink Your Association’s Newsletter from the Ground Up. Newsletters are a staple of association life. Is it time to rethink your association’s newsletter? More info/register. 1 CAE credit.

Newsletter 195

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Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members. Stakeholders.

Marketing 100

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Nimble AMS

JANUARY 23, 2023

After you’ve purchased your new technology, you’ll want to share the goals of the AMS project and the expected outcomes for your organization and your members. Member newsletters. For less tech-savvy members, ensure you share news of your new AMS in your member newsletters. Are you in the market for a new AMS?

How To 122

How To Software Newsletter Social Media 122

Association Success

APRIL 16, 2018

The problem is, it’s actually very difficult to get people, no matter how committed and excited they are about a project, to follow through on this. The answer to our question came in the form of a partnership with an event tech company called snöball, influencer marketing. We used this system, originally.

Tools 60

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Association Success

DECEMBER 16, 2019

Rather than think of innovation only as large, shiny new projects, think of it as any change that moves the needle toward your goals. Now, instead of an alert to login with a link to the member portal, we email them a link to view the newsletter directly without login.

Innovation 112

Innovation Newsletter LMS Course 112

Associations Now

MAY 8, 2023

Our board directly oversaw areas like marketing, outreach, and educational programming,” said NCCI Executive Director Jake Dawes. “So, NCCI members can volunteer at this level by attending the annual meeting or subscribing to the association’s newsletter.

Committee 105

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Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Newsletters. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. shares 15 ways to improve your newsletter content and delivery. But do you?

Revenue 205

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Associations Now

OCTOBER 26, 2023

Jill Hronek Director, Marketing and Communications, Society for Laboratory Automation and Screening Our organization recognizes individual needs and provides enough flexibility in our work structure to allow people to take the time they need to practice self-care.

Organization 111

Organization Maryland America Newsletter 111

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Project management software to streamline internal communication, set deadlines, track outcomes, and more.

How To 130

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Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Thanks to subscribing to god-knows-how-many newsletters, my inbox is full of AI articles. Whenever you end a project or a client engagement, you probably do a retrospective analysis. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

WBT Systems

JANUARY 23, 2018

Depending on the reasons why your online course failed—and we’ll review several of them below—you can either move on to other projects and leave this bad memory behind, or you can revive the course and try again. Problem: Market need. Is there really a market for this course? Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Association Success

DECEMBER 3, 2020

As the year wraps up, many organizations are having conversations about what 2021 will look like: conferences, workshops, publications, projects, innovations and so much more. . To many, these new ideas may seem a little overwhelming.

How To 86

How To Newsletter Social Media Content 86

Reid All About it

MARCH 24, 2023

If your association hasn’t yet tackled this project or you’re open to further tweaking, Impexium describes the elements of an exceptional member onboarding experience. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro. Review your event budget.

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

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Achieve

SEPTEMBER 15, 2023

Other associations post regularly on social media and cultivate vibrant online communities while yours just sends monthly email newsletters and occasionally meets over Zoom. Depending on their focus, these committees might choose to create a private discussion forum or organize virtual happy hours to work on their projects.

Committee 52

Committee Newsletter Social Media Technology 52

.orgSource

SEPTEMBER 25, 2023

Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. To provide customized support, an AI must be configured and trained to assist in your particular project. IT, communications, marketing, membership, and finance will likely be involved.

Las Vegas 88

Las Vegas FAQ Process New York 88

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

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.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. 1 CMP credit. Tue 7/14 at 12 p.m.

Montana 365

Montana Content Price Strategy 365

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Email Marketing is Not Dead: Design and Automate Accordingly. Leveraging email marketing and marketing automation to gain the holy grail of engagement requires a variety of skills, and email design is among them.

Tips 89

Tips Email Marketing Newsletter Content 89

Achieve

FEBRUARY 16, 2024

Relevant marketing metrics for your corporate sponsor , such as how many people viewed and engaged with a social media post on your account that shouted out your partner or how many views your event landing page received, which features your sponsor’s logo and an overview of their services. This could include free merchandise or gift baskets.

Strategy 52

Strategy Proposal Social Media Florida 52

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

MemberClicks

JANUARY 23, 2024

You can do this by using: Bright brand colors Having an interesting theme Using multi-sensory marketing Offering engaging booth activities or products If any of these ideas pique your interest, stay tuned. A good trade show booth comes down to making the space eye-catching and engaging. We’ll cover these ideas in more detail later!

Project 52

Project Social Media Software Tips 52

Achieve

MARCH 1, 2024

While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships. That way, you’ll have a good idea of the project timeline, such as whether the podcast will be a miniseries or take place over a longer period.

Event Planning 52

Event Planning Software United States Maine 52