Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

Tools 122

Tools Content Marketing Newsletter 122

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

GrowthZone

JANUARY 10, 2023

It’s so frustrating, especially if you posted the event or program on social media again and again. The fact is, it’s virtually impossible to dependably reach the people in your audience through social media. It’s not social like the social media platforms. Or did you?

Social Media 148

Social Media Newsletter Tips Tools 148

YourMembership

APRIL 11, 2013

Social media gurus tell member organizations again and again – don’t make it about you, make it about them. Turning over your social media platform to them is like a nice introduction from a mic. They can finally be heard over the noise of the social sphere. .” Showcase your members.

Social Media 150

Social Media Newsletter Software Member Engagement 150

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Some common methods to engage and nurture potential members include articles, testimonials, email and newsletters.

Strategy 169

Strategy Social Media Discount Newsletter 169

GrowthZone

MAY 21, 2018

Engage your members and prospects with dozens of motivational quotes that can be used in blog articles, newsletters, and across social media. They’re perfect for: Social media posts (think #MondayMotivation). Newsletters. SEE MORE: A Simple Social Media Tip for Association Pros .

Marketing 79

Marketing Social Media Newsletter Tips 79

Associations Now

JANUARY 9, 2019

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. Less popular were job-specific email newsletters, which just 5 percent of respondents had success with. And they did it using a wide range of platforms.

Social Media 81

Social Media Recruiting Recruitment Tools 81

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

NXUnite

MARCH 18, 2024

When it comes to fundraising and marketing, your nonprofit needs to maximize its revenue in order to fund its important work. For example, send an email newsletter about the importance of major gifts to the group that prefers to receive messages this way. Donor stewardship allows you to do both!

Tips 130

Tips Newsletter Communications Examples 130

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Sending out an email newsletter is another great way to encourage engagement.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

JUNE 30, 2023

Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. Hear about newsletter best practices to increase engagement and curate outside content.

Chicago 205

Chicago Newsletter Revenue Education 205

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

GrowthZone

AUGUST 3, 2023

Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Chambers of commerce play a critical role in driving success for their communities,” said ACCE President & CEO Sheree Anne Kelly.

Long Beach 148

Long Beach Iowa Video Utah 148

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Nimble AMS

JANUARY 23, 2023

Ensure you hit the following important spaces when sharing you’ve purchased a new AMS: Social media. Share consistent messaging across all social media platforms so members know exactly what to expect with your new AMS. Member newsletters. Are you in the market for a new AMS? Download now

How To 122

How To Software Newsletter Social Media 122

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

NXUnite

OCTOBER 4, 2023

A handwritten thank-you note or shout-out on social media can go a long way in helping your supporters feel appreciated and eager to champion your cause again in the future. For instance, you might promote their company in your marketing materials to help expand their reach in exchange for financial support.  Happy fundraising!

Social Media 130

Social Media Proposal Newsletter Process 130

Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

Marketing 52

Marketing Michigan Social Media Press Release 52

Association Adviser

MAY 20, 2014

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. That’s a huge missed opportunity. percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Newsletter 52

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Your social media pages.

Organization 232

Organization Software Newsletter Tips 232

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). How can you segment them? .

Marketing 100

Marketing Newsletter Social Media Recruiting 100

YourMembership

NOVEMBER 20, 2014

Before you create marketing content or distribute association communications, ask yourself: What do I want to achieve? All association marketing, branding and member communication falls into three basic content categories, each driven by a specific member connection. Social Media. Member Newsletters. Email Sends.

Content 150

Content Marketing Newsletter Communications 150

Spark Consulting

FEBRUARY 14, 2018

Not only will this promote your new members, but it will give them content to share on their own social media channels as well. Use social media to welcome your new members. Prepare to welcome your new members in your next newsletter. Market the event(s) on your website, social media channels, and via email.

Social Media 207

Social Media Newsletter Content Examples 207

Associations Now

SEPTEMBER 20, 2013

Spotted: Membership strategy and content marketing rolling with the same crowd. Strategy starts with loyalty—tied into content marketing. The details, and more, in today’s Social Media Roundup. Content marketing, huh? Think newsletters, blog posts, news articles, video and direct emails.

Social Media 40

Social Media Content Marketing Newsletter 40

Association Success

OCTOBER 21, 2020

Rather than filling your content with blatant ads, it’s best to take a more subtle approach.Blog posts could include a call-to-action that plugs your newsletter. From there, your newsletter can pull engaged subscribers into a deeper relationship with your organization. . Content should drive social media engagement.

Content 86

Content How To Social Media Newsletter 86

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Use multiple streams of communication (email, social media, paper mail, etc.),

Strategy 130

Strategy Software Social Media Discount 130

Slice-Works

OCTOBER 26, 2017

Are you overwhelmed by social media tasks and the time social media takes? For many businesses unsure of the value, social media can look like a big black hole. 10 Hi Impact Social Media Tasks. Pro Tips for Social Media Platforms. Hi Impact Social Media Tasks Series.

Social Media 28

Social Media Newsletter Content Video 28

Slice-Works

MARCH 23, 2018

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. Since social media measurement allows you to measure your performance against your goals, you are able to make adjustments.

Social Media 28

Social Media Strategy Review Newsletter 28

Association Adviser

OCTOBER 30, 2018

At the same time, print media is seeing a resurgence. Joining the top 10 were the print newsletter and print conference guide. And don’t discount social media, which remains an important way to reach members. If your membership uses social media, that’s great and it’s where your association should be.

Communications 189

Communications Social Media Newsletter Content 189

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

Revenue 52

Revenue How To Software Press Release 52

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Blue Sky eLearn

JANUARY 14, 2019

Prioritize social media engagement. Prioritize social media engagement. When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. The most popular social media platforms include: Twitter.

Strategy 157

Strategy Discount Social Media Newsletter 157