article thumbnail

Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.

article thumbnail

SCD Group: Managing your content to enhance the value of your.

SCD Group

As you may recall from my earlier post (Become a Hero to Your Association Members: 5 Ways Content Management Can Add Value to your Association’s Members ), content marketing & management represent a growing strategy for association executives. Louis Society of Association Executives (SLSAE). Marketing dept. at 4:49 PM.

Content 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

So You Think You Know Non-Dues Revenue

Association Adviser

If you don’t keep growing, you’ll just wither away and die—or the market will take you out.” He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. That needs to change fast, she added.

Revenue 60
article thumbnail

Executive Connections: Adding Value

Executive Connections

I saw one such example of this recently coming from the librarians at the Federal Reserve Bank of St. Louis who have created the Liber8 Economic Newsletter- and excellent resource on the issues of the day. Check out their inaugural issue on problems in the sub-prime mortgage market.