Protech

APRIL 29, 2020

By Evan Hendershot – Digital Marketing Specialist . During the webinar, Protech Marketing Director Liz Palm shared an example of a collaboration between ASAE and rasa.io, in which the pair came together to use AI to power ASAE’s Associations Now Daily News email newsletter for more than 50,000 people. . “So

Survey 83

Survey Software Newsletter Tools 83

Reid All About it

JANUARY 21, 2022

Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. Marketing, membership and communications awards. Marketing Automation Demo Day.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. Learning business. Membership tiers. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Association Adviser

NOVEMBER 17, 2017

Start by asking the right survey questions. In the past we’ve discussed the importance of surveying your members , but now let’s dive a little deeper and ask ourselves “Are we asking the right questions?” When crafting survey questions, start with the end in mind. Taking action on survey results is important, too.

Survey 63

Survey Communications Content Resources 63

Membersuite

FEBRUARY 21, 2023

Perpetual membership marketing. Your marketing work never really ends. Per Marketing General Inc.’s s (MGI) 2022 Membership Marketing Benchmarking Report , 34% of associations said members did not renew because they forgot, that’s up from 29% of them in 2021. Throughout the year, keep selling the value of membership.

How To 106

How To Newsletter Member Engagement Review 106

Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

Marketing Video Social Media Revenue 52

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Discover the psychological reasons remote work is cramping our creative style, hear the latest trends in digital creative strategy according to an October 2021 survey, and insights from virtually native creative collaborators at Canto and SketchDeck.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Higher Logic

APRIL 27, 2017

Although she doesn’t have a community manager title any more, Alexandra’s career began in community management - and she’s taken those lessons with her.She’s also part of the We Support NYC team, who curates a weekly community management and support newsletter (one of our favorites!).

Products 254

Products Newsletter Survey Social Media 254

Associations Now

DECEMBER 1, 2014

Some early newsletter insights emerge from the 2015 Nonprofit Communications Trends Report. Marketing and fundraising advisor Kivi Leroux Miller has released a few tidbits on her eponymous blog. ” Nonprofits interested in contributing to the results have until tomorrow , when the survey will close. .

Newsletter 40

Newsletter Survey Recruiting Recruitment 40

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Higher Logic

SEPTEMBER 18, 2018

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters. Send a user-feedback survey. And with marketing automation, it can be easy.

Tips 120

Tips Survey Newsletter Member Experience 120

Association Adviser

OCTOBER 30, 2018

1 most-valued member communication channel, according to our survey respondents, again taking the top spot and proving that face-to-face content and networking is important no matter what your industry is or who your members are. Joining the top 10 were the print newsletter and print conference guide. Live events remain the No.

Communications 189

Communications Social Media Newsletter Content 189

Association Success

SEPTEMBER 18, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io The artificial intelligence-powered newsletter from rasa.io

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Newsletters. shares 15 ways to improve your newsletter content and delivery. Content is a commodity, says WBT Systems. Chapter habits. Association revenue.

Revenue 205

Revenue Certificate Committee Leadership 205

GrowthZone

JULY 18, 2017

Tactic #5: Inbound Marketing That Captures Prospects’ Attention. In the olden days of marketing, way back in the 20 th century, marketing was comprised primarily of outbound – interruptive campaigns. No interruption required – just good compelling content proliferated online for our target market to find. Storytelling.

Marketing 60

Marketing Member Engagement Content Newsletter 60

Socious

NOVEMBER 14, 2016

That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound. 81% of those marketers rated their strategy as successful.

Marketing 100

Marketing Content Products Education 100

Associations Now

APRIL 12, 2023

LaRose shared how associations can use this data to not only paint a clearer picture of their current email marketing strategy but also refine the process to reduce email fatigue and improve engagement. After the conversation, SOA was able to create and roll out the professional development newsletter over the next three months.

Newsletter 89

Newsletter Email Marketing Process Products 89

MemberClicks

APRIL 24, 2024

Know who your target market is and the qualities of your ideal member. At the very least, conduct a member satisfaction survey. A survey can improve engagement and could lead to a better understanding of what your members really desire. Keep them engaged through surveys, contests, news, and more. Reach out to them.

Association Management 52

Association Management Tips Software Social Media 52

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Tagoras learned that 93% of the survey participants use technology to deliver learning. Who participates in this survey?

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. A survey conducted by the Professionals for Association Revenue (PAR) revealed that 86% of associations said their business development strategy is underperforming or non-existent.

Revenue 227

Revenue Chicago Leadership Education 227

Membersuite

FEBRUARY 17, 2022

If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into. You have a larger non-member market you can cultivate and tap into. Education licensing. Offer a customization option.

Revenue 135

Revenue Certificate eBook Education 135

Associations Now

OCTOBER 26, 2023

According to the American Psychological Association’s 2023 Work in America Survey , 77 percent of workers having reported experiencing work-related stress in the last month. With that in mind, we asked readers what their organizations are doing to nurture a workplace culture that values mental health.

Organization 111

Organization Maryland America Newsletter 111

MemberClicks

DECEMBER 14, 2023

Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to. They need to be approached like a business with a revenue model, marketing plan, goals and metrics for success, and the right tools.

Revenue 52

Revenue How To Software Press Release 52

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. If you still need to find out more about your target audience do an online survey.

Marketing 70

Marketing Newsletter Social Media Content 70

WBT Systems

JANUARY 23, 2018

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? The survey said members want to learn the skills taught in the course. Test your idea to make sure there’s a profitable market for the program. Did you target the right market segment?

Course 175

Course LMS Price Newsletter 175

Freestone

MARCH 7, 2024

To make your PD Day relevant and engaging to your members, try surveying your members. How to coordinate a Professional Development Day lineup PD Day is intended to help your members start on a journey for personal growth. Gaining member feedback will help you understand what your members would like to learn more about.

How To 75

How To Course Tips Education 75

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

JULY 19, 2018

Without that personalization, we often lose interest and unsubscribe from email lists long before completing the call-to-action that the marketer sending the email was hoping for. This is easy to do using marketing automation’s web tracking feature. Perplexed by personalization? Putting automation to work is easier than you think.

Tips 159

Tips eBook Newsletter Marketing 159

Associations Now

OCTOBER 27, 2015

Destination Counsellors International recently surveyed meeting planners to get a better pulse on the factors influencing their decisions around choosing meeting locations. For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone.

Survey 40

Survey millennials Newsletter Social Media 40

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. Defining your member value proposition can even benefit from a member survey detailing the factors that influenced them to become members.

Discount 52

Discount Price Sample Marketing 52

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Better yet, survey your current members to ask what you could be doing better!

How To 130

How To Discount Social Media Software 130

MemberClicks

APRIL 28, 2022

So, how do association marketers speak to young members and get them to lean in? A recent survey showed the biggest reason younger members opt to join an organization is for ongoing education. Send a survey to ask them directly. Spotlight young members in your newsletter. Reevaluate your young members’ journey.

Tips 98

Tips millennials Newsletter Recruiting 98

Associations Now

MAY 8, 2023

Our board directly oversaw areas like marketing, outreach, and educational programming,” said NCCI Executive Director Jake Dawes. “So, NCCI members can volunteer at this level by attending the annual meeting or subscribing to the association’s newsletter. We want to make sure it’s a good opportunity for us and our members.”

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Committee Newsletter Analysis Project 105