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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

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Key Tips for Ensuring Your Association’s Digital Marketing Efforts Are Compliant

Arc 3 Communications

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Association Brain Food Weekly: 11.20.20

Reid All About it

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Josh Spector ). Dreading a winter lockdown? Learn to love walking in the rain. More info/register.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Ed Salvato, LGBTQ marketing specialist.

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A Quick Guide to Creating a Nonprofit Podcast: 5 Steps

Achieve

The latter number is predicted to reach almost 505 million by the end of the year, with over 100 million active listeners in the United States alone. While your audience probably receives marketing materials and updates from your organization, these communications aren’t always the most effective at fostering close relationships.

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Daily Buzz: Inspire a Bored Board

Associations Now

Keep board members in the loop with an easily accessible communication portal, monthly newsletter, or Facebook group. You can’t pay for medical care in seedlings in the United States. The rise of influencer marketing comes with a warning: Don’t fall for fake influencers. Streamline communication. Via @Philanthropy [link].

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Association Brain Food Weekly: 11.3.17

Reid All About it

And I especially love it when others do it for me—those are the newsletters I value most. WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones.

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