Reid All About it
APRIL 12, 2024
SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.
Association Navigator
SEPTEMBER 4, 2012
Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.
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WBT Systems
SEPTEMBER 26, 2017
Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.
Potomac Core
JUNE 27, 2017
Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. The American Association for Marriage and Family Therapy based in Alexandria, Virginia has 25,000 members that fall into three core groups: Academics, Agency, and Private Practice.
Association Adviser
OCTOBER 15, 2013
AENC Marketing & Communications Conference. Hosted by the Virginia Bankers Association. Does your association have a magazine, newsletter, directory or website in need of revival? You can choose courage or you can choose comfort, but you can’t have both. Brene Brown. BreneBrown #assnchat.
Membership Marketing
JANUARY 19, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.
Membership Marketing
JULY 17, 2012
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You want them to raise their hand and register on your website, accept a free whitepaper or newsletter, or attend a webinar or meeting.
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