Design Group Pushes Back on North Carolina’s HB2

Associations Now

In the days leading up to a large-scale North Carolina furniture tradeshow, the American Society of Interior Designers is pressuring the state to repeal a new law that prevents local municipalities from expanding discrimination protections for LGBT people.

HB2 Costing North Carolina Business, Convention Bureaus Warn

Associations Now

Two major convention groups say that event planners have taken steps to move their events from North Carolina in response to the state’s controversial LGBT law. ” The post HB2 Costing North Carolina Business, Convention Bureaus Warn appeared first on Associations Now

It’s Easy to Be Excited About Your Work When You Work for Good People

Association Adviser

From the Corner Office: Andy Curliss, North Carolina Pork Council. Andy Curliss, North Carolina Pork Council. My division brought marketing to the intersection of business, government and education. My pork clients were in the Midwest and in North Carolina.

A Social Media Banana Split

Beekeeper Group

NPR recently aired this story examining how Ohio and North Carolina residents are using Twitter to vie for the favor of the Chiquita fruit company, which is considering moving its Cincinnati headquarters to Charlotte. The report describes how Ohio marketing … Continue reading → Uncategorized Aguirre Banana Baquis Chiquita North Carolina NPR Ohio Salomone Social Media Twitter

The Elephant Climbs up on the Table : Off Stage

Off Stage

I was asked by the North Carolina AEs to be a featured speaker at a ‘Fireside Chat’: the AEs submitted questions and I (retired and “experienced”) responded with shoot-from-the-hip answers. Association Marketing. Off Stage.

Calling on Members: Tech Association Embarks on Statewide Tour

Associations Now

We really want to be able to tell a story about how specifically in North Carolina there is a diverse range in markets and how companies have gone to each of those regions and built businesses that have helped North Carolina’s economy.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

Association Brain Food Weekly: 10.14.16

Reid All About it

Our home, property and lives were spared from the storm, unlike so many in North Carolina. The training industry is a huge enterprise representing approximately $160 billion in North America and over $355 billion globally.

Monday Buzz: Farmers Markets Move Indoors—Into Hotels

Associations Now

Warmer weather means the beginning of farmers market season, when weekends transition from lazy days in bed to early morning outings for fresh, local produce. The post Monday Buzz: Farmers Markets Move Indoors—Into Hotels appeared first on Associations Now

How to Measure Your Marketing Efforts to Maximize Growth and Yield the Greatest ROI: Part 3 of 3

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is a must-have marketing tool for every association. Marketing Audit. Measuring your marketing efforts.

Three Small-Scale Ideas for Free Membership

Associations Now

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. The North Carolina Medical Group Management Association offers a transitional membership category for members who experience a job loss or change.

Association Brain Food Weekly: 6.6.16

Reid All About it

– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. Host: Marketing General Incorporated.

Reads of the Week: February 22, 2013

Reid All About it

Even better, the nonprofit partner for the evening was one of my favorite organizations: the Food Bank of Central and Eastern North Carolina. With silos…Social media starts in a silo, usually in the marketing or PR department. Here’s more advice on how to help your organization’s content marketing efforts by encouraging more collaboration between your sales and marketing teams. North Carolina produces about half the sweet potato crop in the U.S.

EEOC Complaint Says Targeted Facebook Job Listings Are Discriminatory

Associations Now

The employers listed in the complaint include a software developer, an employment agency, a moving service, a number of retailers, and the police department for the city of Greensboro, North Carolina.

Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter.

Three Small-Scale Ideas for Free Membership

Associations Now

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. The North Carolina Medical Group Management Association offers a transitional membership category for members who experience a job loss or change.

Association Brain Food Weekly: 5.16.16

Reid All About it

Speaker: Amanda Myers, Director of Product Marketing, Abila. Hear about strategies you can incorporate into your marketing immediately to increase revenue, boost membership, and get record attendance at your events. Host: ASAE Marketing Council Section.

Association Brain Food Weekly: 5.30.16

Reid All About it

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. – AENC Membership Roundtable (North Carolina). Presenter: Chris Cichon, Marketing, Boomerang. For many organizations, digital marketing is a new undertaking.

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up.

3 Reasons for Brain Drain—and 3 Possible Solutions

Associations Now

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain.

Ask Different Questions

Reid All About it

— when we create membership marketing materials. I’m finishing a presentation on blogging for the Association Executives of North Carolina Technology 20.11 “What keeps you up at night?”

Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. This one’s for my North Carolina association community. Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing.

Reads of the Week: April 12, 2013

Reid All About it

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center.

How to Manage Social Media with Hootsuite and Buffer

Reid All About it

This article was originally published in the Association Executives of North Carolina’s Success By Association magazine, February 2016 issue. ~~~. My Hootsuite tabs are organized by topic, for example, Associations, Content Marketing, Writing, Brain Food, Clients, and Locals.

Why Associations Shouldn’t Be Sidelined By Bad Press

Associations Now

Immediately after Duke basketball star Zion Williamson’s Nike shoe ripped apart during a nationally televised game against rival North Carolina, commentators and fans began doling out blame, finding fault with everyone from Nike to the National College Athletic Association.

Amazon’s HQ2: 3 Ripple Effects for Associations

Associations Now

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years.

Association Brain Food Weekly: 9.22.17

Reid All About it

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Organizer: Association Executives of North Carolina. Host: Association Executives of North Carolina.

Sunny Side Up: Solar Industry Seeing Record Returns

Associations Now

bumping the solar market’s total capacity above 20 gigawatts—enough to power 16.5 According to the latest report from the Solar Energy Industries Association, the industry is currently producing a record 20 gigawatts of energy. That’s a lot of watts.

Association Brain Food Weekly: 5.17.19

Reid All About it

WBT Systems explains why the “education hacking” movement is growing and how your association can attract this new market. A network of bee hives—a bee highway—is nearing completion in North Carolina’s Triangle. How to Validate Your Market for Educational Products.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The competition in the alternative credential market is heating up: 94 percent of educational institutions now offer credentials and digital badges.

Meet You in Nashville: Where to Eat during #ASAE14, part 2

Reid All About it

We shared a bunch of dishes including a few pizzas featuring their house-cured meats and cornmeal-crusted North Carolina catfish with a tasty slaw of Savoy cabbage, rhubarb, Vidalia onion and an orange dressing. Farmers Market ( Twitter ).

Study: Travelers Hungry for Culinary Experiences

Associations Now

A new study from the World Food Travel Association illustrates the importance of promoting food and drink when marketing a destination to meeting planners and attendees.

The Emergence of the Chief Data Officer: Part 1 of 3

Association Adviser

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Christina Motley.

Thursday Buzz: Design Your Own Emoji

Associations Now

Also: how a marketing expert found herself quoted in major news outlets—while on vacation. “The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week,” she wrote on her blog.

Writing Online Content for Distracted Readers

Reid All About it

This article was originally published as “Writing Online Content for Distracted Humans and Web-Crawling Spiders” in the Association Executives of North Carolina’s Success By Association magazine, November/December 2015 issue. ~~~.

Conference Circuit: A Healthy Host for a Holistic Association

Associations Now

its farmers markets, which are twice as plentiful as the top 10 percent of U.S. 14–17: Hats off to the International City/County Management Association (ICMA) for its 100th annual conference , which will be held in Charlotte, North Carolina.

Association Brain Food Weekly: 7.18.16

Reid All About it

But since my family is spending next week at Ocean Isle Beach in North Carolina, I will savor my time with them on the beach. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Ah, the beach.

Embracing Virtual Work: The Time Is Right

Associations Now

She works in a physical office these days, but she spent more than a decade working remotely for the North Carolina Section of the American Water Works Association.

Study: Certifications Lead To Higher Salaries and Greater Job Fulfillment

Associations Now

Conducted by Simplilearn, a professional online certification course provider, the survey found that the fields with some of the most significant gains in job titles and salary were digital marketing, IT service and architecture, project management, and big data analytics.

Valentine’s Day: 14 Reasons to Love Associations

Associations Now

the North Carolina Technology Association traveled throughout the state meeting with members and hosting roundtables with industry partners and leaders to discuss technology issues and illustrate how the industry is helping North Carolina’s economy.