Associations Now

OCTOBER 15, 2019

Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members.

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JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations.

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Raising sponsorship prices. Amen, brother.

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Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

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MAY 8, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Gerd De Bruycker, marketing director at Cisco Systems. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer. Host: PCMA. Presenters.

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Association Adviser

MARCH 18, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is a must-have marketing tool for every association. Being a marketer today is more challenging than ever for many reasons. Marketing Audit.

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. We’re starting to get North Carolina shrimp again. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Virtual event sponsors/exhibitors.

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MAY 12, 2017

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. – 5 Tips for Sponsorship Packages and Pricing Optimization. Host: American Marketing Association. Thu 5/18 at 1 p.m.

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Associations Now

SEPTEMBER 20, 2016

For example: Don’t change your gas-buying habits: Gary Harris, executive director of the North Carolina Petroleum & Convenience Marketers Association, says that although there’s a serious problem that is affecting the gasoline pipeline, it’s being made worse by people who are responding by changing their gas-buying habits.

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MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. It’s blueberry season here in North Carolina. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Intriguing.

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APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

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Associations Now

AUGUST 27, 2018

She works in a physical office these days, but she spent more than a decade working remotely for the North Carolina Section of the American Water Works Association. And Meyer noted that associations often can hire freelancers who would otherwise be out of their price range as a full-time employee.

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JULY 3, 2020

Unfortunately, we have a lot of them in my state, North Carolina. Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Presenters: Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons. Damon Linker ). Bruce Feiler, Harvard Business Review ). More info/register.

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JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. I made it the star of the show that night, sautéing some North Carolina shrimp with shallots and finishing them with lemon juice, butter and lots of chervil. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation.

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. Mon 4/13 at 1 p.m.

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Ann Gynn, Content Marketing Institute ). Sip and Share: Fears & Forecasts for Content Marketing. New York Times ).

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AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

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Off Stage

JANUARY 20, 2011

” Of course, hed go on to add something about the non-producers in the business siphoning off commission income with their occasional sales, but in the North Carolina situation, the sales associates will continue to operate and remain in an MLS where association membership is not a requirement for use. Association Marketing.

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