Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up.

Study: Internet Leaving Low-Skilled Workers Behind

Associations Now

A study from North Carolina State University found that the internet created a disparity in how employers recruit that favors already skilled workers over those who want to find a better job.

Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. When you rely on member dues as a significant revenue source, free membership sounds scary.

Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. When you rely on member dues as a significant revenue source, free membership sounds scary.

Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. This one’s for my North Carolina association community. Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices.

Association Brain Food Weekly: 5.12.17

Reid All About it

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Host: American Marketing Association.

Association Brain Food Weekly: 3.9.18

Reid All About it

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Andy Curliss, North Carolina Pork Council.

Wise Words from the Corner Office

Association Adviser

They often come to us seeking to make a difference on behalf of the industry, although sometimes we recruit or suggest people for projects based on our subject matter needs. Andy Curliss, North Carolina Pork Council. Andy Curliss, Chief Executive Officer of the North Carolina Pork Council: Have a service mindset. Jeff Wilson, chief marketing officer for the Associated General Contractors of America: We have 60 staff at AGC of America.

Association Brain Food Weekly: 8.9.19

Reid All About it

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Association Brain Food Weekly: 10.18.19

Reid All About it

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ).

On Collins’ “What Makes Powerful Nonprofit Leaders” – a conversation with Association Trends’ 2007 Young and Aspiring Association Professionals

SocialFish

Key employees find entrepreneurship an increasingly viable option, recruiters swarm after the best people in a war for talent, young people reject the idea of long-term employment at a single enterprise, boards and shareholders demand more executive accountability, the media exposes and amplifies flawed decisions and poor performance, and so on.