Associations Now

DECEMBER 13, 2016

Here’s why ACS recruited some of college basketball’s top coaches to their team. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. If you don’t know how to dream, you’re dead.”.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MARCH 5, 2021

On Sunday, India by way of North Carolina. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Director of Client and Market Success, ?rasa.io. Host: Fridays@4.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

MARCH 9, 2018

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). The next step after segmentation is personalization.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

OCTOBER 27, 2023

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. Ask Me Anything: Marketing Automation Learn about marketing automation.

LMS 256

LMS North Carolina Recruiting Recruitment 256

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. Virtual conference design. Host: ASAE.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. 1 CMP credit. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions.

North Carolina 34

North Carolina Education Project Communications 34

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Check out more episodes on the AvidXchange Podcast Network. LISTEN NOW: Complete Transcript Please note: “Middle Market Report” podcast is designed for audio consumption. JARETT TRAN Welcome to the Middle Market Report podcast.

Association Management 130

Association Management Survey San Francisco Technology 130

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 12, 2017

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Thu 5/18 at 1 p.m.

Raleigh 150

Raleigh North Carolina Chicago Technology 150