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Association Brain Food Weekly: 3.12.21

Reid All About it

In North Carolina, it’s shad roe season for the next two weeks. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Dive deeper into the foundational elements of digital marketing success.

Nashville 370
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Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. If you don’t know how to dream, you’re dead.”.

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Association Brain Food Weekly: 5.9.16

Reid All About it

Reconsider how to market to international audiences to increase attendance. This one’s for my North Carolina association community. Facilitator: Tom Purdy, IT Director, North Carolina Board of Nursing. Jill Andreu, Vice President of Content Strategy and Development, Naylor Association Solutions.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

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Association Brain Food Weekly: 8.28.20

Reid All About it

This old Coast Guard Light Station is about 30 miles off the Cape Fear coast of North Carolina. Topics will include the value of peer-to-peer networking, mentorship, developing and utilizing exemplary communication skills across genders, and proven strategies for career advancement at every level of the organization.

Montana 359
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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website.

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Association Brain Food Weekly: 5.8.20

Reid All About it

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Gerd De Bruycker, marketing director at Cisco Systems. Find yours on the Feeding America website. More info/register.