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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. We’re starting to get North Carolina shrimp again. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Surfchex webcam ).

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. 1 CMP credit. More info/register.

North Carolina 273

North Carolina Revenue Strategy Education 273

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

MAY 8, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Gerd De Bruycker, marketing director at Cisco Systems. Wine & Webinar: Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data-Driven Marketer. Host: PCMA. Presenters.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

FEBRUARY 12, 2021

For pre-game, we enjoyed North Carolina shrimp cocktail. Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Email Marketing Workshop. We went all out for our Super Bowl for two.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events. Host: PCMA.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

MARCH 20, 2020

If you’re in North Carolina, your donation to the Food Bank of Central & Eastern North Carolina goes even further this month. Kate Ratcliffe, CMP, CommPartners Marketing Manager and former virtual event producer. 6 Non-Dues Revenue Opportunities Hidden in Your AMS. Skip the cans, send money, please.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

APRIL 24, 2020

Your non-dues revenue doesn’t have to suffer when you move to virtual. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Learn how to navigate the myriad tools available on the market and choose the one that is right for your organization. to 4:30 p.m.

North Carolina 243

North Carolina Survey Strategy Conference 243

Reid All About it

MARCH 12, 2021

This investment can produce great returns to retention and revenue.”. In North Carolina, it’s shad roe season for the next two weeks. The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. Host: American Marketing Association.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. I started with North Carolina oysters on the half shell while making a few sides and our appetizer, shrimp cocktail. Virtual conference design. CAE credits. CAE credits.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Associations Now

MARCH 12, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. But you don’t have to go big: Limited free membership offers might provide just the boost you need.

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

Reid All About it

AUGUST 28, 2020

MemberSuite suggests taking advantage of this opportunity to rethink your relationship with corporate revenue partners —sponsors and exhibitors—and work with them to find new ways of generating non-dues revenue for your association. This old Coast Guard Light Station is about 30 miles off the Cape Fear coast of North Carolina.

Montana 359

Montana North Carolina Content Certificate 359

Associations Now

OCTOBER 15, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Recently, the Event Marketing Association began offering a pay-as-you-go membership category in coordination with the launch of its new website. But you don’t have to go big: Limited free membership offers might provide just the boost you need.

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Quick hits. The essential guide to SEO for associations.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

JULY 3, 2020

Unfortunately, we have a lot of them in my state, North Carolina. Good point about speakers… How to promote a virtual event, according to HubSpot marketers. Presenters: Amy Thomasson, Marketing Director for the Congress of Neurological Surgeons. Damon Linker ). Bruce Feiler, Harvard Business Review ). More info/register.

Montana 221

Montana North Carolina Review Member Engagement 221

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. It’s blueberry season here in North Carolina. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Yup, we’re expecting our first snow of the season tonight here in North Carolina. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Associations Now

FEBRUARY 2, 2016

As the Carolina Panthers and Denver Broncos prepare for kickoff on February 7, several associations are forecasting increases in betting, chicken wing consumption, and tax revenue. The association estimates that the illegal market is 35 times greater than the legal sports betting marketplace. Millions of Dollars in Tax Revenue.

San Francisco 40

San Francisco Denver North Carolina Phoenix 40

Reid All About it

MAY 12, 2017

And if you live in North Carolina, free the Mimosa (and the Bloody Mary too). Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. – Maximize Your Revenue with Conversion Optimization: Website Best Practices. Eric Nelson, managing principal, Synaptitude.

Raleigh 150

Raleigh North Carolina Chicago Technology 150

Reid All About it

MARCH 5, 2021

On Sunday, India by way of North Carolina. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Director of Client and Market Success, ?rasa.io. I covered striped bass fillets with it before baking. Host: Meeting Sites Pro. Thu 3/11 at 12 p.m. 1 CAE credit.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

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MARCH 9, 2018

Derek Ham, a North Carolina State University professor, asked: “What was it like to be there? If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Take away a sample 12-month marketing calendar. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Principled Innovation

JUNE 9, 2012

This post appears as an article in the May/June 2012 issue of Success by Association , the magazine of Association Executives of North Carolina. You can download a PDF of the article (512 KB). If your association would like permission to republish this article, please submit a request through the P.I.

North Carolina 100

North Carolina Innovation Review Revenue 100

Associations Now

DECEMBER 13, 2016

In one legendary example, the late Jim Valvano, who coached the North Carolina State University basketball team to an NCAA championship in 1983 and later died from cancer, said, “Don’t give up. Byers said ACS will be looking closely at how this campaign, which has specific revenue goals, connects with consumers.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. Mon 4/13 at 1 p.m.

North Carolina 74

North Carolina Content Montana Social Media 74

Reid All About it

JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. Ann Gynn, Content Marketing Institute ). Sip and Share: Fears & Forecasts for Content Marketing. New York Times ).

North Carolina 44

North Carolina Montana Revenue Content 44

Reid All About it

AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag). The next step after segmentation is personalization.

Columbus 39

Columbus North Carolina LMS millennials 39

Reid All About it

JULY 5, 2019

Dina Di Maio, North Carolina Museum of Art ). Hosts: Billhighway and Mariner Management & Marketing. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. Patrick Dorsey, EVP, Marketing, Impexium. CAE credits.

North Carolina 34

North Carolina Chicago Washington Handbook 34

Reid All About it

APRIL 3, 2020

If you’re in North Carolina, I hope you’ll support the Food Bank of Central & Eastern North Carolina. – Ask Us Anything Expert Panel: Marketing, Revenue, Meetings & Technology. Discover the essential elements that will take your video marketing plan from good to great. Fri 4/3 at 1 p.m.

North Carolina 44

North Carolina Committee Montana Guidelines 44

Reid All About it

SEPTEMBER 21, 2018

I went from stunning grueling experiences—hiking 14 miles down the North Rim of the Grand Canyon, staying overnight at Phantom Ranch at the bottom, hiking 10 miles up the South Rim the next day, and more hiking in Sedona AZ (Bear Mountain was the highlight)—to the intense reality of preparing for a direct hit by Hurricane Florence.

North Carolina 34

North Carolina DC Washington New York 34

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions.

North Carolina 34

North Carolina Education Project Communications 34

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. JARETT TRAN Welcome to the Middle Market Report podcast. On this show, we sit down with thought leaders from various sectors within the middle market to discuss the trends and innovations impacting their industry. Like, that’s crazy.

Association Management 130

Association Management Survey San Francisco Technology 130