Spark Consulting

AUGUST 22, 2016

Ohio Society of Certified Public Accountants. The white paper concludes with practical advice for associations that are eager to get started reshaping education, the employment market, and lifetime learning for the professions and industries you serve. Maryland Association of CPAs. National Association of Licensed Practical Nurses.

United States 150

United States Maryland Ohio Case Study 150

Reid All About it

AUGUST 27, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please participate in the Tagoras 2021 Virtual Conferences survey. Thought Leadership Session: Associations’ Future Strategies. Killer Paid Search Tactics That Every Marketer Needs to Know.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

NOVEMBER 25, 2016

Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 184

DC Project Ohio Washington 184

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Shop Near Home for the Holidays encouraged the Sandusky County, Ohio, community and visitors to shop local during the holiday season.

Communications 78

Communications Directory Social Media Massachusetts 78

Reid All About it

JUNE 5, 2020

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”

Innovation 273

Innovation Conference FAQ Industry 273

Reid All About it

NOVEMBER 25, 2016

Scott Wiley, CAE, president and CEO, The Ohio Society of CPAs and chair of the ASAE Board. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market. Tue 11/29 at 2 p.m. –

DC 150

DC Project Ohio Washington 150

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Host: Association Women Technology Champions Speaker: Alice Locatelli, executive driver for digital strategy, Society of Actuaries Tue 2/14 at 12 p.m. – 1 CAE credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Associations Now

AUGUST 14, 2019

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.

Las Vegas 49

Las Vegas Columbus Ohio Social Media 49

SCD Group

JULY 11, 2012

4 Ways Content Marketing Builds Associations. Managing Content Marketing , the relatively new book from Joe Pulizzi and Robert Rose offers valuable information for associations and nonprofits interested in connecting with their members and prospects. Every piece of content should support a measurable marketing objective.

Content 40

Content Marketing Columbus Ohio 40

SCD Group

SEPTEMBER 15, 2013

When I played hockey at Ohio State, my coach -- with his fine Canadian accent -- once told me, “Drake, you’d be a lot better hockey player if you were mobile, agile and hostile.”. Today, it has just three per cent of the global smartphone market. Funny how you never forget such pointed advice!

Strategy 40

Strategy Ohio Software Leadership 40

SCD Group

AUGUST 29, 2012

Does print still work for association marketing & communications? So, I read with interest a Columbus (Ohio) Dispatch articl e saying that despite the prevalence of digital media, catalogs remain a huge part of retail business. homes last year, according to the Direct Marketing Association, and 89.6 million More than 12.5

Marketing 40

Marketing Columbus Ohio Tips 40

Associations Now

AUGUST 27, 2019

What the customer relationship management and marketing firm found was that organizations with more online reviews on sites like Google, Yelp, Facebook, and TripAdvisor received a revenue boost. What’s your monitoring and engagement strategy for online reviews? small businesses. Weaponized reviews. Post your comments below.

Review 94

Review Ohio Virginia Revenue 94

SCD Group

SEPTEMBER 13, 2015

We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. Again, a no brainer: friendly flight attendants. No bag fees. Lower prices.

Columbus 40

Columbus Ohio Price Strategy 40

.orgCommunity

NOVEMBER 25, 2019

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 52

Hawaii Iowa Utah Oregon 52

.orgCommunity

NOVEMBER 29, 0002

Teachers look forward to their Professional Development Day because they’ll learn about new instructional strategies and acquire new skills. Or, if competition is a factor, you could group members from non-competing markets into circles, for example, one member each from Oregon, Utah, Iowa, Texas, Ohio, Georgia, Maine, and Hawaii.

Hawaii 40

Hawaii Iowa Utah Oregon 40

Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. I’m slowly seeing research and data on Generation Z,” says Callie Walker, senior inbound marketing specialist with MemberClicks. “A

millennials 40

millennials Ohio Membership Management Survey 40

SCD Group

SEPTEMBER 22, 2013

Back in October 2012, I posted Are You Using Identity as Association Marketing Strategy. Several years ago, I was on a panel with a marketing person from Missouri Kids First (prevent, intervene and treat child abuse) who told a fascinating story about her efforts to build a Go Blue branding to expand awareness of the organization.

Las Vegas 40

Las Vegas New York City Missouri Detroit 40

SCD Group

MARCH 28, 2013

Well, I wear it a bit to brag since only those who have played a varsity sport at Ohio State can get one. It drives my wife a bit crazy to see me in the same hat day after day. Yet, I keep wearing it. I also wear it because it starts conversations (usually around athletics or where I'm from). People around here recognize me because of my hat.

Ohio 40

Ohio Team Strategy Marketing 40

SCD Group

SEPTEMBER 19, 2012

Free to Fee: Maximizing Association Membership via Engagement Strategies. And, ever since reading Chris Andersen’s The Long Tail have wondered why many associations have not adopted the strategy. Causeaholic. AMR Management Services. Stronger by Association. Wednesday, September 19, 2012. know who you want to attract.

Ohio 40

Ohio Social Media Revenue Price 40

SCD Group

JUNE 17, 2012

Content marketing & management represent a growing strategy for association executives. After providing a brief overview of associations and content management, participants will develop key strategies/tactics for their associations. (I’ll Strategy | Content | Discovery. Sunday, June 17, 2012. Newer Post.

St. Louis 40

St. Louis Columbus Ohio Content 40

Associations Now

JULY 23, 2015

The Ohio Craft Brewers Association unveiled a new logo this week. So, after a year and a half of market research, the group changed its name to the Auto Care Association to focus less on the structure of the industry and more on consumers and the value members provide them. Not a Rebrand, But ….

Albuquerque 40

Albuquerque New Mexico Ohio Industry 40

SCD Group

AUGUST 8, 2012

Shared by Becky Rasmussen of AMR Management Services Last year, I had the opportunity to attend the first-ever Content Marketing World. That was this conference for me as a content marketing professional. 4) We haven’t adopted a content marketing mindset. The voice kept saying, “That won’t work.”

Content 40

Content Columbus Ohio Marketing 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, the organization explored a LinkedIn marketing strategy. · By the way, be sure to explore content marketing as a key element of your integrated marketing campaigns. Columbus, Ohio. Example: Nationwide bumped ad buy 35% to $200+ million in 2011.

San Francisco 40

San Francisco Columbus Ohio Tools 40

Associations Now

SEPTEMBER 12, 2016

Problem is, they say, associations don’t promote their capabilities on this front, which leaves the rising for-profit education industry—or corporations in general—in a position to snap up a market that associations should own. ”I I think associations are the best secret going.”. “We

Education 40

Education Maryland Ohio Certificate 40

SCD Group

JULY 30, 2012

8 Great Articles to Help Associations Grow with Content Marketing. Here are 7 articles that help associations and nonprofit organizations build content marketing capacity that helps extend their thought leadership, advance their profession/industry and add member value. 7 Content Marketing Lessons from Napoleon Hill. Why bother?

Content 40

Content Columbus Marketing Ohio 40

SCD Group

AUGUST 12, 2012

In fact, from a marketing communications perspective, investment in quality content is better than gold because, unlike gold, the value of quality content to your communications efforts rarely fluctuates or goes down. Quality content offers the same draw power to a marketer’s communications efforts. Columbus, Ohio.

Content 40

Content Columbus Ohio eBook 40

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school.

Team 70

Team Resources Education Revenue 70

Association Adviser

APRIL 10, 2017

Shortly after that practice was instituted, I got a call from a VP of marketing from an exhibitor requesting an in-person meeting to discuss sponsorship opportunities. The trend data survey is the main component of our annual market research program. I guess the lost art of hand-signed notes really is appreciated.

Education 64

Education Certificate Course Cost 64

Idea Architects

JUNE 13, 2012

How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 2, Columbus, PIA-Ohio Board Workshop. And lets not forget that playing is a way of paying. are present, engaged, and contributing, we help create the content and.

Columbus 60

Columbus DC Louisville Houston 60

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school.

Team 61

Team Resources Education Revenue 61

Association Adviser

JANUARY 17, 2018

I earned my master’s degree in higher education administration at The Ohio State University and then worked on college campuses for four years. So, it was important to build confidence in the board that the staff and I had strategies to move us forward. None of these strategies require staff to show up at your school.

Team 60

Team Resources Education Revenue 60

Association Adviser

NOVEMBER 19, 2013

Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Before you can start diving into advanced analytics, make sure your basic membership data is clean.

Technology 60

Technology Social Media Ohio Louisiana 60

SCD Group

JUNE 14, 2012

Jackson says “Organizational ecologists talked about the “liability of obsolescence” which is a growing mismatch between an organization’s inherent product strategy and its operating environment over time.” Strategy | Content | Discovery. ” Jackson’s piece in Forbes reinforces this point.

millennials 40

millennials Ohio Content Committee 40

Idea Architects

JULY 23, 2012

need members and customers to pay a greater percentage of the real costs of a product or program so we can more accurately assess the market’s. Sue: Love the powerful way you framed this: becoming an agency for the sponsor and helping develop a strategy for them to realize their relationship goals. Very timely for BCSI right now!

Columbus 60

Columbus DC Louisville Houston 60

Reid All About it

MAY 26, 2017

Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Wiley, FASAE, CAE, president and CEO, Ohio Society of CPAs. Host: Bizzabo.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Association Adviser

JUNE 17, 2014

That’s one of the best pieces of career advice I’ve ever gotten,” said Shane Yates , CAE, executive director of the Ohio Society of Association Executives (OSAE). ” See Jill Andreu’s story ( “What 15-Year-Olds Can Teach Associations About Content Strategy” ).

millennials 60

millennials New York City Ohio Recruiting 60

Reid All About it

AUGUST 14, 2020

and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Monica Cox, Professor at The Ohio State University. Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems.

Montana 370

Montana Conference Education Tips 370