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New Membership Model Sparks Growth

Associations Now

we only had members in 2,000, so there was a lot of market potential,” she said. You need to know your potential market,” Wallenstein said. “We We provide clear explanations about the benefits, the pricing, and the process for getting their staff set up.” We also realized that of the 13,000 school districts across the U.S.,

Oregon 52
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How Wheat Producers Counteracted a GMO Crisis

Associations Now

It was a discovery that shook the markets. Last year an Oregon farmer noticed that some of the wheat in his field failed to react to the weed killer glyphosate, popularly known as Roundup. More important, the discovery led international markets, most notably Japan and South Korea, to stop importing wheat from the U.S.

Oregon 40
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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018. To underline that point, they even open-sourced it!

Oregon 66
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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes last year. To underline that point, they even open-sourced it!

Oregon 73
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Coronavirus Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Harris, M.D., Photo by Miguel Á.

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Daily #COVID19 Updates for Association and Events Professionals – What You Need to Know

AssociationChat

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. The virus has destroyed $23trn in global market value since mid-February. Harris, M.D., Photo by Miguel Á.