Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant.

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Marketing Tools Examples Content 169

EventMobi: Association Events

SEPTEMBER 28, 2023

A member directory, or member list, is a list of all members of your organization. Depending on how your organization sets up membership, you can allow free access to your member directory or gate it behind a paywall (or a members-only portal). What is a Member Directory? How has your community grown over the years?

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Directory Organization How To Social Media 147

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

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Tips Marketing Sample Library 195

Blue Sky eLearn

FEBRUARY 18, 2021

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. First, you’ll need to create a planning committee to take charge of the organization and execution of your virtual day of service. Let’s jump in! .

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Organization Software Newsletter Tips 232

HighRoad Solution

MARCH 31, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated. Theses associations are not wrong.

Marketing 78

Marketing Organization Cost Resources 78

Wild Apricot

SEPTEMBER 2, 2020

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 7 steps to create your own with examples.

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Marketing Examples Organization 315

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. In today’s fast-paced and flexible workplace, organizations must act and innovate to stay relevant and competitive. You know your organization’s strengths and weaknesses. What marketing channels have the most impact?

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Strategy Organization Technology Resources 83

Association Freak

MARCH 26, 2021

Reading Time: 3 minutes Associations are always “mission first” in word and often indeed. Yet many have led less and less with a mission in their efforts to revitalize their membership. Enhancing member value and experience have been the guiding lights for association growth.

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Organization Marketing Strategy 153

Wild Apricot

SEPTEMBER 15, 2022

This international day of giving is a nonprofit’s dream, but there sure is a lot of competition with other organizations! Ah, Giving Tuesday. In order to make Giving Tuesday your most profitable day of the year, it’s so important to get.

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Marketing Organization 418

YourMembership

OCTOBER 25, 2013

The post The Marketing of Value for your Organization appeared first on YourMembership.com. Membership Management communication marketing member value value' You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you [.] ( Read more. )

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Marketing Organization Membership Management Communications 150

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. What is a marketing plan?

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Marketing LMS Social Media Course 83

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Marketing Team Social Media Communications 88

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

Strategy 88

Strategy Marketing Price Certificate 88

Wild Apricot

DECEMBER 1, 2017

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Here are 5 steps to create your own with examples.

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Marketing Examples Organization 404

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. There are always work-arounds.

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Marketing Cost Case Study Communications 235

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . Five Salesforce Clouds to consider using at your organization. Marketing Cloud. Expect to automate your data to level up your marketing campaigns and inspire member loyalty.

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Organization Massachusetts Revenue Survey 121

Nexus Marketing

NOVEMBER 15, 2023

When working with Nexus Marketing, one of the most crucial aspects clients are curious about is our reporting process. This tool is your window into real-time inbound marketing performance, keyword, and conversion insights, which we’ll review together during our monthly check-ins. Let’s delve into this.

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Report Organization Analysis Strategy 52

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. Most importantly, you know them. But are they?

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Marketing Cost Email Marketing Social Media 72

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. But where should you begin?

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Marketing How To Social Media Video 64

YourMembership

JANUARY 6, 2020

And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Recent research shows that members primarily join associations for career growth opportunities.

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Marketing How To Revenue Resources 195

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

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Team Marketing Analysis Social Media 88

Aptify

JANUARY 21, 2022

Here is some association trends data that can help point the way for your organization to better serve your members in uncertain times. . Here are five ideas from the association trends study to help prepare your organization for the future: 1. The organization was providing little value. Provide greater member value.

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Organization Certificate LMS Membership Management 138

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Strategy Marketing How To LMS 52

AMR Management Services

SEPTEMBER 6, 2023

When it comes to association digital marketing, your website is the glue that holds your strategy together. While your organization likely already leverages digital marketing assets such as email and social media, your website is the hub where you house important information aimed at current and potential members and sponsors.

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Marketing How To Social Media Strategy 83

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. It’s a simple concept.

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Marketing Price Education Content 189

Associations Now

JANUARY 23, 2019

So some investors may have gotten conditioned to the idea that markets kind of always go up—which is certainly not the case.”. Then if the association needs to dip into reserves, they can use the intermediate fund, and not worry about the markets going up or down too much. “As Please share in the comments.

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Organization Marketing Class Revenue 61

Nexus Marketing

AUGUST 29, 2023

Tracking Client Success with Organic Conversions Our goal: get clients to an ROI as quickly as possible The ultimate goal of every SEO strategy is to demonstrate a strong ROI for clients by increasing qualified inbound lead generation through the organic channel. How is the organic channel performing compared to the previous year?

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Organization Software Revenue Report 52

Associations Now

OCTOBER 26, 2023

With that in mind, we asked readers what their organizations are doing to nurture a workplace culture that values mental health. Knowing these statistics and with World Mental Health Day celebrated earlier this month, we asked readers what their organizations are doing to support employee wellness.

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Organization Maryland America Newsletter 111

GrowthZone

AUGUST 18, 2021

You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. And wouldn’t it be great if you had time in your schedule to meet one-on-one with leads to tell them about your organization and find out if they were truly a hot prospect?

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Marketing Social Media System Price 148

Associations Now

JUNE 21, 2023

Rohit Bhargava, founder of Non-Obvious Company, believes in the power of non-obvious marketing to build trust with various audiences. During the opening keynote at ASAE’s 2023 Marketing, Membership, and Communications Conference, he shared five principles for telling authentic and compelling stories.

Communications 98

Communications Marketing Library Examples 98

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. Online communities help organizations to maximize retention rates, attract new members, and grow their relevancy. Attract New Leads to Nurture through Marketing Automation. Develop Personalized Experiences.

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Marketing eBook Content System 198

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

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Marketing Strategy Social Media Content 189

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Smooth The Path

OCTOBER 12, 2021

Organizations exhibit the same kind of behaviors all the time, but for an entirely different reason. Marketing writes positive copy, but management sets penny-pinching policies. The post Naturally Occurring Incongruities in Organizations appeared first on Smooth The Path. Maybe, but probably not. sure of the outcome.

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Organization Cost Marketing Member Experience 78