The Best Membership Marketing Strategies for Any Organization in 2020

Wild Apricot

Membership marketing is one of the best ways to grow and maintain your organization’s membership program. Here are some of the top membership marketing strategies you should be using in 2020

3 Ways Organizations Win at Marketing

Wild Apricot

Organizations that seem to win at marketing their mission and their programs. Nonprofit-MarketingYou see them every day. On Instagram, on Facebook and IRL (in real life). They are everywhere and their donor family (and budget) is large! Here are the three things they're doing right — and how you can too!


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10 email marketing best practices for your organization.

YourMembership Blog

In 2015, the Direct Marketing Association (now the Data & Marketing Association) reported email had the highest ROI of any marketing channel. So much for email becoming a dying breed of marketing. The post 10 email marketing best practices for your organization. Membership & Marketing Email Marketing

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software.

The Marketing of Value for your Organization

YourMembership Blog

The post The Marketing of Value for your Organization appeared first on Membership Management communication marketing member value value A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? Listen. You can’t introduce value without knowing what someone finds valuable.

Grow your organization with marketing automation

HighRoad Solution

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated.

Planning a Virtual Day of Service for Your Organization

Blue Sky eLearn

Although your association might not be meeting in person right now, plenty of organizations are moving their meetings and events online and engaging members in the digital realm. He has experience with lead generation, content marketing, marketing automation, and events.

Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Do you need marketing automation to survive?

Does Your Organization Pass the Toothbrush Test?

Reid All About it

How does your organization live up to that test? If not, it’s way past time to research your market, talk to people and find out how you can meet their needs in a way that no other organization can. Does your marketing copy brag about this product? Photo by William Warby/Flickr CC license Tagged: Marketing , Membership. Marketing Membership

Marketing 101: The Importance of Storytelling

Moery Company

Karen provides internal business consulting, executive coaching to organizations, including employee relations, workplace culture, leadership training, and staffing. The post Marketing 101: The Importance of Storytelling appeared first on The Moery Company. Business Development Business Practices Marketing

Small staff? Embrace Content Marketing

Moery Company

But I learned early on about the value of thought leadership and content delivery as being the most valuable part of modern marketing. I adopted a loosely defined content marketing effort, at the expense of traditional marketing programs, that transformed our business. You don’t have to know everything about a topic but telling people about your organization’s work – it’s challenges and opportunities – makes for an authentic and compelling story telling.

3 Fresh Marketing Ideas to Try at Your Organization This Spring


Whatever it is, use that energy in your organization’s marketing efforts. Check out these fresh ideas to try out this spring: Association Views marketingWe love a good season change, especially when it means warmer (and longer) days ahead. And it seems like there’s just something about spring that tends to perk people up. Maybe it’s the sunshine. Or the fresh air. Or the bright, blooming flowers.

Follow These 7 Steps to Create a Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t.

How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership.

How Automation Will Save Marketing

Higher Logic

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Why haven’t we embraced marketing automation as a true opportunity to market with a conscience? Marketing Automation with a Conscience. As wages go up, so organizations like McDonald’s automate with kiosks.

Association Chat: The Digital Organization

KiKi L'Italien's Acronym Soup

The March 24, 2015 edition of Association Chat will focus on The Digital Organization - inspired by this great book. Is your association a digital organization? How has technology opened up new opportunities for more effective marketing, customer service, and even management? Does your organization focus on always improving? Does your organization use technology to better communicate internally? Do employees have room to experiment in your organization?

3 Phrases That Matter When "Selling" Your Organization's Membership


If you’ve ever done any kind of marketing, you know that. Below are a few words and phrases you may want to consider utilizing: Association Views marketingWords matter. And even as a consumer, you know that. Certain phrases just compel you to make a purchase.

Seven Keys to Marketing Success

Spark Consulting

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences? What are you trying to market to them? marketing strategy

3 basic metrics all organizations should prioritize

Association Success

For those organizations who are not ready to dive into hiring a CDO, paying attention to these three metrics builds the foundation your marketing team needs to accurately create a game plan for organizational growth.

Gamification: member organizations play for keeps

YourMembership Blog

She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. By employing gamification, your organization can persuade members to engage and participate with more frequency and for longer duration.

Combining Your Inbound and Outbound Marketing Strategies

Higher Logic

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. Inbound marketing encompasses these "new" strategies, with a focus on bringing interested potential buyers to your website and product. But this shift doesn’t make outbound marketing obsolete.

How Organizations Can Weather Market Volatility

Associations Now

While associations may be anxious about their investments given the market’s recent ups and downs, experts says such volatility is pretty normal. The market’s ups and downs in the last year or so have left many investors anxious. So some investors may have gotten conditioned to the idea that markets kind of always go up—which is certainly not the case.”. What is your association doing with its investment strategy to ensure it can weather market volatility?

Web Tracking Is Your Marketing Automation Advantage

Higher Logic

Web tracking may not be the first thing that leaps to mind when you think about marketing automation, but it should be. Like perfecting a golf swing, marketing automation is all about the follow-through, and combining web tracking with automated campaigns is exactly the prep you need before stepping out on the green. Modern digital marketing is all about data. This unlocks a plethora of options for the modern marketer. Communications Marketing Marketing Automation

Are You Making These Three Marketing Mistakes?


If you work for a smaller organization, you may wear a number of hats — among those, marketing and communications. All that to may be making a few marketing mistakes you’re not even aware of! MC Insider marketing

3 Organizations Using Creative Social Media in Light of COVID-19

Association Success

Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Let’s take a look at these three organizations and see what we can learn: The National Cowboy & Western Heritage Museum .

Why your organization should embrace the ‘stop-doing’ list

Association Success

In this workshop, general manager Chelsea Brasted and marketing specialist Heather Nolan provided fresh content ideas and suggestions for how to beat writer’s block. . What’s working for your organization and what isn’t ?

First Step to Content Marketing for Associations

YourMembership Blog

A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. We’re all in marketing now, whether you’re a volunteer collecting tickets at an event or you’re the executive director of a small staff association or chamber, the experience we provide our members (and potential members) is a form of marketing. That sort of marketing is part of being human. Content marketing is not about spin.

What 15 Year-Olds Can Teach Organizations About Content Strategy

Higher Logic

Lack of support from within their own organization’s walls is often mentioned as a communications strategy struggle. She is a key representative of that organization, and she needs true feedback to properly steer her content strategy. Organizations should continuously take stock of reactions to their content and adjust accordingly. Communications MarketingThis guest post is by Jill Andreu, Naylor’s vice president of content strategy and development.

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

Is Your Member Organization Evolving? Don't Do It Alone.

YourMembership Blog

Co-Evolution and the Member-based Organization. I can’t begin to break down everything he talks about in the half hour video (nor do I want to, he does a far better job explaining the concept than my cliff notes-style synopsis could give you) but one point struck me as important to member-based organizations – the concept of co-evolution. The same is true of the member-based organization. Smith is the Director, Inbound Marketing at

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline.

14 of Our Favorite Examples of Storytelling in Marketing

Higher Logic

The secret lies in telling a great story, which is the foundation of great marketing. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. You find out at the end that what they all have in common is being organ donors. and then resolved it by solving the mystery: “Oh, they’re all organ donors!” Consider your organization’s brand. Engagement Marketing

Is Your Organization LinkedIn Yet?

Wild Apricot

With more than 90 million members in over 200 countries and updated social sharing and company page features, LinkedIn might want to include it as part your organization's social media mix.( LinkedIn Marketing Non-profit Communications Non-profit technology nptech social media Social networkingWhile LinkedIn has mainly been used by individuals for networking or career development, it might be time for non-profits to consider a presence on LinkedIn.

Can Inbound Marketing Apply to Customer Marketing?


According to The State of Inbound 2016 report, only 18% of outbound marketers consider their strategy effective. Compare that to 81% of inbound marketers and you have a compelling idea of just how well inbound works. Those statistics represented marketers from over 130 countries. Inbound has spread around the world and has evolved from a marketing strategy focused on attracting new visitors to a business philosophy and growth plan. Customer Marketing Takeaway.

Is Your Organization Risking Members' Privacy by Connecting on Facebook?

Higher Logic

On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. To decide if your organization needs a more private communication channel than social media, consider these three advantages to owning your data: 1. Members are happier when they feel like their organization understands them and sends them only content relevant to them.

3 Fresh Content Ideas for Your Organization's Newsletter


Newsletters are great for engaging your organization’s membership. In fact, here are three fresh content ideas to try out in your organization’s newsletter: Association Views marketingBut in order for your newsletter to effectively do that, the content must be: Valuable.

Finding the ideal association management software for your large organization


In addition to a full suite of association membership management capabilities, an ideal AMS solution for these types of organizations is one that offers: . Be built in a way that makes it easier for developers to build applications for the organization’s specific needs.

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. And it’s left traditional email marketing tactics in the dust.

Future Configurations for Member Organizations

Smooth The Path

Many associations organize around demographics like profession, industry or field, and geography (county, state, national, international). The post Future Configurations for Member Organizations appeared first on Smooth The Path. Association Marketing Association Strategy chapter chapter management demographics member segmentation mindset professional associations psychographics small association trade associations

Use These 5 Steps to Create a Successful Nonprofit Marketing Plan

Wild Apricot

Having worked with hundreds of organizations, I can tell you that the ones who develop and follow a strong nonprofit marketing plan grow faster and make a bigger impact than those who don’t. Nonprofit-MarketingHere are 5 steps to create your own with examples.