Association Analytics
AUGUST 14, 2023
As such, some organizations have already jumped on the bandwagon and are quickly adapting, while others are hesitating to embrace the potential of this technology. For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails.
Spark Consulting
JULY 22, 2016
I remember participating in my first bloggercon at ASAE in a sunny plaza in San Diego in 2008, shortly after I’d launched Thanks For Playing, the precursor to the Spark blog, with about 30 other association professionals, sharing our thoughts about how to use this new platform to strengthen our industry and our community.
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Association Success
APRIL 24, 2020
In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.
Associations Now
JUNE 30, 2017
An initiative by Voice of San Diego to bring membership programs to media outlets is picking up enough steam that it’s being spun off into a separate nonprofit. The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue.
Associations Now
APRIL 26, 2017
Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.
Expo Logic
NOVEMBER 20, 2018
Attendees anticipate having meaningful and memorable experiences at your event and organizers are finding new ways to keep up with these expectations. Events are connecting with their attendees through new experiential marketing techniques that increase brand engagement and build a stronger connection between them and your brand.
Achurch
AUGUST 5, 2020
On April 2, 2020, BIO, the world’s largest biotechnology organization, decided they had to take their International Convention virtual, and on June 8, 2020 they pulled it off. This year’s convention was scheduled to take place in San Diego, June 8-11, 2020. How did they do it? What did they learn?
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