Reid All About it

MARCH 23, 2012

I thought of “turn ‘em and burn em” recently when I read this in MGI’s Membership Marketing Benchmark Report : for every dollar spent on recruitment, associations spend only 27 cents on new member onboarding and engagement. Phoenix (Flickr). Why is so little dedicated to new members, the ones most at risk for not renewing? Photo by Ms.

Phoenix 150

Phoenix Recruiting Recruitment Report 150

Association Briefings

MARCH 30, 2021

Like a phoenix rising from the ashes, there’s been a resurgence in the use of enewsletters. These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. reaching 277.7

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Learn how to increase meeting attendance, boost revenue and lower marketing costs, maintain relevance with your members, and overall improve the member experience.

Tucson 262

Tucson Phoenix Products Tools 262

Associations Now

JUNE 13, 2023

At Rancho de los Caballeros, about 70 miles northwest of Phoenix, visitors can golf—a conference staple—and also try their hands at skeet shooting, archery, and horseback riding. “I believe getting attendees out of the city and bringing them to a serene location is beneficial for everyone’s mindset.”

Arizona 52

Arizona Tucson Phoenix Class 52

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. More info/register.

Arlington 150

Arlington Phoenix DC Virginia 150

Associations Now

OCTOBER 13, 2015

The Arizona Technology Council (ATC), Arizona Business Incubation Association (AZBIA), and Startup Mexico, a tech incubator, announced last week a new cooperative agreement that will focus on creating connections between startups and investors in both markets. Zylstra, president and CEO of ATC.

Arizona 40

Arizona Phoenix United States Innovation 40

Reid All About it

MAY 29, 2020

Participants posted their topics on e180’s Topic Market and sent invitations for one-on-one or group Braindates—video chat discussions on the Braindate platform. How to Create an Engaging Virtual Event – Alysha Parker, Corporate Marketing Manager, Bizzabo. Guest: Alex Plaxen, Nifty Method Marketing & Events.

San Diego 259

San Diego Strategy North Carolina Conference 259

Associations Now

MARCH 29, 2013

Large-market publications such as the Phoenix and The Village Voice have market challenges that many smaller publications don’t, she said, noting, “No one sees it as a death sentence for any of the others.” But the association that represents the newspapers is working hard to prove the analysts wrong.

Phoenix 40

Phoenix Boston New York DC 40

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Associations Now

FEBRUARY 11, 2014

Could the next frontier in mobile marketing be a spot where people already look dozens of times a day? According to a new research report from Mobile Posse and Phoenix Marketing International, a major new frontier in reaching mobile users could be no further than your home screen.

Phoenix 40

Phoenix Report Survey Marketing 40

Reid All About it

MARCH 5, 2021

Hear about the precautions being taken for the 2021 Best Practices Summit in Plano, Texas and Meet Well Summit in Phoenix, Arizona later this year, including liability waivers and attendee agreements, on-site check-in procedures, attendee communications, meeting room setups, and safe food and beverage. Director of Client and Market Success,

North Carolina 370

North Carolina Certificate Strategy Case Study 370

SCD Group

OCTOBER 9, 2013

Large corporations in the University of Phoenix model? Expanding nonprofits who see your market as growth opportunity? Other online ventures include the San Francisco-based New Charter University, which offers business degrees and is designed for working adults, and the non-profit University of the People, which charges no tuition.

San Francisco 40

San Francisco Education Industry Phoenix 40

Associations Now

JULY 8, 2016

The tool, expected to be tested at Phoenix’s airport by the end of the year, could make it possible for people to keep their laptops in their bags, along with liquids, and would reduce the need for humans to X-ray every bag that goes through a checkpoint. Roger Dow, head of the U.S.

Phoenix 40

Phoenix Dallas Chicago America 40

Associations Now

FEBRUARY 2, 2016

The association estimates that the illegal market is 35 times greater than the legal sports betting marketplace. Phoenix, which hosted the Super Bowl last year, netted $1.5 Americans will wager $4.2 billion on this Sunday’s game, and 97 percent of those bets will be wagered illegally, according to the American Gaming Association (AGA).

San Francisco 40

San Francisco Denver North Carolina Phoenix 40

Associations Now

MAY 28, 2013

The RushmoreVote campaign placed 164 ads on billboards and bus shelters in Cincinnati, San Antonio, Phoenix, and Sacramento, California, and asked consumers to go online to vote for the president they thought should be the face added to Mt. This relatively small OOH campaign drove online traffic from across the country.

San Antonio 40

San Antonio Phoenix Sacramento Metro 40

Reid All About it

NOVEMBER 18, 2016

In September, after a few days in Phoenix where Jim had a conference, we headed north to Sedona for a few days of hiking. Presenters: Sean Holladay, co-founder and chief marketing officer, Crowd Mics. David Epstein, content marketing manager, Bizzabo. I love combining a conference with a vacation. Two trips for the price of one!

Phoenix 150

Phoenix Class Conference Price 150

Associations Now

FEBRUARY 17, 2017

With that in mind, the American Architectural Manufacturers Association (AAMA) restructured its 80th Annual Conference, which took place in Phoenix this week. An article posted on the Door & Window Market magazine website outlined some of those changes.

New York City 85

New York City Phoenix New York Conference 85

Associations Now

AUGUST 6, 2014

“Rising like a marinara phoenix from the ashes of every laundry and flower delivery startup that has tried to commoditize laziness, Push for Pizza will transform how you seek out simple sustenance embroiled in the late-night haze of poor decision making,” CNET writer Nick Statt joked Tuesday. You also have a marketing strategy.

Connecticut 40

Connecticut Phoenix New York California 40