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AMS News: Fonteva Acquired by Togetherwork

AssociationChat

The team there has built an incredible business – a true market leader in association and events management. As Togetherwork’s first major acquisition of a company built on Salesforce, it gives us a whole new range of expansion opportunities in all the markets we serve. Read the full press release.

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Page One: 9 Ways CMA’s SEO Strategy Builds Brands

CMA Solutions

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Off-page SEO resources help build validity for the brand’s digital presence. It should be your No. close rate.

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Realtors Expand Reach of Accelerator Program

Associations Now

Having played a key role in the rise of venture capital in the real estate space, the National Association of Realtors’ strategic investment arm will expand its accelerator program into the commercial real estate market. The National Association of Realtors wants to drive more tech-minded thinking in the commercial real estate sector.

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Subscription Box Association Launches to Deliver Tips on Business, Sustainability

Associations Now

The Subscription Trade Association will aggregate resources and jump-start a creative and responsible community for the thriving monthly subscription box industry. Unveiled last month at the first Subscription Summit , in Austin, Texas, SUBTA welcomes box builders, thought leaders, supply chain members, and marketing partners.

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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. Another great resource for discovering your audience is web analytics. Start by searching their site for testimonials, case studies, press releases, or newsletter signups.

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Onboarding the Board—Your Opportunity to Promote Peak Performance

.orgSource

They are wise stewards of our resources and visionaries who identify strategies for future growth. Enlist your marketing department to craft audience-specific messaging for maximum impact. Feature new directors prominently throughout your social media platforms and send press releases to their local publications and news outlets.

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How One Association Changed Its Look from the Inside Out

Associations Now

And it’s also making strides, through its technology committee, to help member restaurants better understand how to market themselves digitally. “The ORA brand position is our promise,” said Maureen O’Rourke, ORA’s director of marketing and strategic partnerships, in a press release. “We

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