Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative. Let’s refocus on marketing for people, not at them. Let’s refocus on marketing for people, not at them. To an extent, it is.

Marketing 189

Marketing Price Education Content 189

GrowthZone

AUGUST 18, 2021

Further, you would meet with them on multiple occasions during the sales process , never rushing or coming across as needy and pushy because you have all the time in the world. That’s why you need to learn about— and start using—marketing automation. GrowthZone has a built-in marketing automation module.

Marketing 148

Marketing Social Media System Price 148

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Price: Free. What is content curation?

Tools 122

Tools Content Marketing Newsletter 122

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. Event management software is a tool that supports the entire planning process for your event. This often includes everything from registration, event marketing, and event reporting.

Software 130

Software Event Planning Tools Cost 130

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. What’s the joining process like?

Strategy 78

Strategy Marketing Video Social Media 78

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. How does the process work? Email remains a highly effective marketing channel, even in the age of social media. How does the process work? Is email an effective channel?

Content 52

Content Strategy Marketing Social Media 52

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Get valuable feedback from those who have gone through the process.

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

JANUARY 12, 2024

For this reason and many others, mentoring is rapidly becoming recognized as a highly effective worldwide human resource development process. More info/register (ASAE Marketing Professionals Community). Learn how to establish, administer, and evaluate an effective mentoring program. 1 CAE credit. More info/register. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

MatrixG

MARCH 25, 2024

Yes, nearly every association uses their AMS to manage and process dues payments. Historically, associations view their AMS as merely a cost center: technology with a fancy price tag to track what the association and members are doing. Can you look at previous purchasers, create demographic profiles and market to others like them?

Revenue 105

Revenue Cost How To System 105

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

AUGUST 11, 2023

Community Marketing Supports Growth (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . Caputo, J.D. 1 CAE credit. More info/register. More info/register. . –

Chicago 195

Chicago Certificate Marketing Content 195

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Reid All About it

JULY 21, 2023

.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Higher Logic

JULY 11, 2018

Even with all of the right tools at her disposal, confusion reared its ugly head during the assembly process and she gave up, never reaping the benefits of her investment. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Blue Sky eLearn

MAY 4, 2020

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. Manage the recording process and edit the archives?

LMS 282

LMS Price Team Sample 282

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Reid All About it

SEPTEMBER 15, 2023

They explain why and how to get buy-in from staff and executives, how to manage an implementation when you barely have time for your real job, and why you should focus on business outcomes, not processes. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Open Space events.

LMS 256

LMS Revenue Arlington Education 256

SBI

APRIL 24, 2024

Whether you’re organizing a large-scale industry conference or a smaller professional gathering, integrating DEI principles into your planning process is not just a good business practice but also a strategic one for fostering innovation and collaboration.

Conference 52

Conference Event Planning Committee Survey 52

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

Price 91

Price Analysis Products Discount 91

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Pricing: Tiered based on staff users; starting at $149/mo. (1-2 Monthly pricing. Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Free trials available.

Software 148

Software Association Management Price Membership Management 148

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. We will discover how to define your member value proposition and the questions to answer that will make the process easier.

Discount 52

Discount Price Sample Marketing 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” Revenue and Pricing Strategies for Virtual Events. Using Marketing Automation to Grow Your Membership Base.

Montana 365

Montana Content Price Strategy 365

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. No matter which membership drive ideas you lead with, a huge part of these campaigns comes down to marketing! Step 7: Market, market, market! What is a Membership Drive?

How To 130

How To Discount Social Media Software 130

GrowthZone

MARCH 28, 2023

4. Evaluate the AMS vendors: After identifying potential vendors, evaluate each one based on their features, pricing, and customer service. You should also get a demo to see the AMS in action, get pricing, and learn about the onboarding process and training options. However, each solution on the market is unique.

Price 78

Price Software System Association Software 78

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Stakeholder input is especially valuable for reviewing and documenting processes, reports, and integrations. Changing processes is a delicate subject because no one likes change.

Proposal 158

Proposal Software Cost Project 158

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. The lower price of MMS is due in part to its limited functionality. Functionality.

Membership Management 117

Membership Management Software Association Management Price 117

Achurch

MARCH 8, 2024

Provides a reality check As a “C” level executive, the CIO interacts with the Association leadership team (internal and Member Board) to provide an IT perspective in both organizational goal setting and in the decision-making process. Finds Solutions Across Functions The CIO has the perfect perspective to recommend process improvements.

Project 83

Project Technology Leadership Process 83

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Innovation Case Study 362

Forj

APRIL 22, 2021

For example, they could assist with the search for a learning management system or consult on the pricing of your courses. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Environmental Scan. Final Report.

LMS 172

LMS Course Price Team 172

Higher Logic

JANUARY 4, 2018

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? We’ve worked with hundreds of associations while they were knee deep in this process. At the most basic level, the number of people using software can affect pricing. How Important Is Customer Service?

Technology 288

Technology Newsletter Software Tools 288