article thumbnail

Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Project Success Is Up to You: Taking Your Project to the Next Level I get it.

article thumbnail

How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. Achieve internal buy-in, drive project momentum and maintain organizational alignment. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems.

Strategy 150
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 Strategies for Marketing Membership to Gen Z

Membersuite

That might mean a slight remodel to your value proposition or a complete renovation project. 1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Segment your lists and tailor marketing emails and retargeting ads.

article thumbnail

Association Brain Food: 11.10.23

Reid All About it

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. More info/register.

article thumbnail

Custom Email Content & Strategy Services from Nexus Marketing

Nexus Marketing

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. For packages of 10 emails, the project will be completed within a month of kickoff.

Content 52
article thumbnail

Get Board Buy-In for Your Association’s Learning Business

Leading Learning

To help you prepare to present your learning business expansion project to your board, this guide will explore three keys to having productive and persuasive conversations with your board about your learning business. Here’s what we’ll cover: Express market demand for education opportunities. Research similar associations.

Price 90
article thumbnail

9 Ways to Rethink Your Membership Dues Structure in a Post-Pandemic World?

Membersuite

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135