INDUSTRY INSIGHTS YOUR PEERS ARE READING
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Get creative with pricing. . MORE
One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” If your value proposition is not compelling, no amount of fancy marketing will matter. Lowering the price (i.e., Never stop marketing. Personalization is the key to successful marketing campaigns. MORE
Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing. MORE
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses. MORE
KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. MORE
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market. MORE
Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems MORE
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. MORE
On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Deconstructing Disjointed Strategy: How Will This Tool be Used? Marketing Automation MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Here are five basic approaches to pricing. MORE
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. MORE
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. DropBox’s pricing is a good example. Sprout Social uses this kind of pricing strategy. MORE
After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought. MORE
Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do? MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Is the strategy actionable? Marketing News. MORE
Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no! MORE
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing. MORE
” Plus: A seven-step strategy-development template. As a nonprofit, I wouldn’t want to skimp on investing in smart design that helps get people to accomplish a goal (such as making a donation or joining an emai list),” Peter Panepento, of Panepento Strategies , advised. MORE
Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. MORE
Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. MORE
In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. The post Lessons in Membership Pricing From Electric Vehicles appeared first on Associations No MORE
And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. Marketers are pretty good at making a product or service sound good—sometimes to our detriment. Interested in this topic? MORE
Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. MORE
Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Typically the price per text will decrease the more you send. MORE
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address. MORE
Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. we held our first strategy meeting. MORE
The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs. MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory. MORE
A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price. MORE
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. MORE
Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Low prices? Customer Advocacy Marketing Strategy Generating Revenue Sales MORE
Pricing. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy. MORE
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. prices. MORE
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently. MORE
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice. MORE
Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Strategy | Content | Discovery. MORE
In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. MORE
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in? MORE
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Marketing News. MORE
In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy? MORE
And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. MORE
Blue Sky eLearn
NOVEMBER 21, 2019
Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Get creative with pricing. .
Blue Sky eLearn
JUNE 23, 2017
Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market.
Web Courseworks Associations
DECEMBER 20, 2017
When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. One-Time-Fee should be the first pricing option for higher quality courses.
Associations Now
JUNE 5, 2019
In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. The post Lessons in Membership Pricing From Electric Vehicles appeared first on Associations No
Associations Now
JULY 27, 2015
But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. prices.
Membership Marketing
MARCH 14, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing Your Product, Service or Membership. Here are five basic approaches to pricing.
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SocialFish
OCTOBER 9, 2014
Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns.
Aaron Wolowiec
DECEMBER 16, 2014
But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?
Associations Now
SEPTEMBER 2, 2015
” Plus: A seven-step strategy-development template. As a nonprofit, I wouldn’t want to skimp on investing in smart design that helps get people to accomplish a goal (such as making a donation or joining an emai list),” Peter Panepento, of Panepento Strategies , advised.
Slice-Works
JANUARY 25, 2017
What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address.
Higher Logic
AUGUST 2, 2018
Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust.
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Association Success
NOVEMBER 26, 2019
Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. we held our first strategy meeting.
Higher Logic
APRIL 18, 2019
In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? Your Guide to Effective [Not Annoying] Marketing Personalization. Marketing Automation: Creepy?
SocialFish
MARCH 22, 2018
And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. Marketers are pretty good at making a product or service sound good—sometimes to our detriment. Interested in this topic?
Association Adviser
FEBRUARY 13, 2014
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.
Slice-Works
JANUARY 15, 2015
Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3.
Higher Logic
JULY 10, 2019
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. DropBox’s pricing is a good example. Sprout Social uses this kind of pricing strategy.
Associations Now
FEBRUARY 10, 2016
The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs.
Membership Marketing
OCTOBER 4, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Marketing News.
Association Adviser
SEPTEMBER 9, 2016
Texting is a powerful (though underutilized) marketing platform because of its high engagement rate and effectiveness in reaching those who may be less inclined to pick up the phone or check their email regularly. Typically the price per text will decrease the more you send.
Velvet Chainsaw
JANUARY 17, 2013
Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently.
YourMembership Blog
APRIL 17, 2012
Pricing. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . After all, numbers aren’t strategy.
Potomac Core
MAY 3, 2016
KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.
Idea Architects
JUNE 6, 2011
Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.
Membership Marketing
MAY 3, 2010
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory.
Association Success
MAY 21, 2019
Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.
Velvet Chainsaw
MAY 29, 2014
Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do?
Socious
JANUARY 12, 2017
Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Low prices? Customer Advocacy Marketing Strategy Generating Revenue Sales
Higher Logic
JULY 11, 2018
On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Deconstructing Disjointed Strategy: How Will This Tool be Used? Marketing Automation
SocialFish
JANUARY 5, 2015
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing.
Socious
NOVEMBER 3, 2016
Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing.
Membership Marketing
NOVEMBER 8, 2019
In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members.
Membership Marketing
JANUARY 10, 2019
And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels.
Membership Marketing
DECEMBER 28, 2011
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. How to Recognize a Good Strategy? Is the strategy actionable? Marketing News.
Associations Now
NOVEMBER 20, 2019
After years of a tight job market, with record unemployment, a new report indicates subtle shifts are occurring. While the market looks good for most sectors, nonprofits plan to hire fewer people, and a certain skill set is highly sought.
Higher Logic
FEBRUARY 14, 2017
A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price.
Membership Marketing
DECEMBER 4, 2018
One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” If your value proposition is not compelling, no amount of fancy marketing will matter. Lowering the price (i.e., Never stop marketing. Personalization is the key to successful marketing campaigns.
SocialFish
FEBRUARY 14, 2019
One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing.
Blue Sky eLearn
NOVEMBER 11, 2019
Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!
SCD Group
SEPTEMBER 11, 2012
Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). Strategy | Content | Discovery.
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