Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market. Conduct a market analysis to understand your competitor’s products and pricing, target market, market needs, and price range that market will bear for the value you’re offering.

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Ten Strategies for Pricing eLearning Content

Blue Sky eLearn

Recently, Blue Sky eLearn Client Success Manager, Kara Adams, presented a webinar covering ten strategies for pricing eLearning content. You can watch the webinar on-demand here , and check out a summary of her ten strategies below. . Make small adjustments when it comes to pricing. Offer different pricing based on member segments. . Get creative with pricing. . PYOP – Pick Your Own Price! With pricing, descriptions, marketing, bundles.

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Webinar Pricing Strategies: How to Pick the Best for Your Organization

Blue Sky eLearn

Over the past couple months we’ve provided you with helpful hints on how to recruit and pay webinar speakers , and how to train your speakers to deliver top-notch content, now let’s talk a bit about how to price your webinar content for maximum success. When diving into any pricing strategy you need to be asking yourself, what are we trying to accomplish through the price structure? It allows you to test your market to see what works best within your industry. .

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Pricing Your eLearning Materials: Subscription versus One-Time-Fee Models

Web Courseworks

When marketing eLearning materials at an association for continuing education purposes, you’re handed a unique benefit: a membership list and potentially a required certification for members to maintain. By taking the time to choose your eLearning pricing strategy carefully, you can increase your chances for success in getting more members to purchase your eLearning materials. One-Time-Fee should be the first pricing option for higher quality courses.

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Lessons in Membership Pricing From Electric Vehicles

Associations Now

In the midst of a somewhat confusing membership-driven market for electric vehicle charging, a Volkswagen-owned firm starting up a new network is making paid membership optional for its consumers. According to InsideEVs , the market is dominated by four charging networks —ChargePoint, Tesla, Blink, and SemaCharge. If your association is facing competition of this nature, it’s often useful to consider a pricing strategy that zags when your competitors zig.

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Membership Marketing Blog: Pricing Your Product, Service or.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Pricing Your Product, Service or Membership. So how does one go about building a pricing strategy?

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches

SocialFish

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. As you begin to tweak your strategy for tackling the current landscape, here are 4 key things you must consider for running effective campaigns. No, it isn’t and surprising there is a lot of this “diversification” taking place in marketing and business need to stop and reevaluate. Content Strategy Featured

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. Even marketers often feel overwhelmed. Pricing—What is the pricing structure?

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing. Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. So where does marketing fit in?

Marketing Automation: Creepy? Or Just Good Customer Service?

Higher Logic

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. Through the web tracking their marketing automation software provides, they use cookies (not the chocolate chip type) that track what pages you visited and when you added something to your cart. And it’s left traditional email marketing tactics in the dust.

6 steps to more meaningful strategy meetings

Association Success

Nothing excites me more than strategy meetings. . When I joined the Professional Pricing Society, one problem that became apparent in my first year was that cross-departmental collaboration wasn’t facilitated nor planned for. I knew we needed to move from isolated annual strategy planning to cross-departmental strategy planning and execution frequently throughout the year. we held our first strategy meeting.

Revenue Numbers Aren't Strategy

YourMembership Blog

Pricing. Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . A budget begins the conversation as knowing the parameters of what you can spend does alter strategy. Strategy inspires; strategy keeps your staff focused on the end goal as something more than just numbers. Pricing.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. 4 Growth Strategies to Help You Achieve Negative Churn. To help you take advantage of the benefits of negative churn, we’ve got four strategies you can use to increase your customer value and accelerate growth. Upselling and upgrade strategies are when you offer customers a more expensive or upgraded version of a product they already own.

Membership Marketing Blog: How to make sure the Price is Right!

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? Marketing News.

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Build a Sustainable Brand with Purpose-Driven Marketing

Higher Logic

In the 14th annual Global Consumer Pulse Research, titled ‘ From Me to We: The Rise of the Purpose-Led Brand ,’ Accenture Strategy defines purpose in the following way: “pur·pose /? In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality.

Wednesday Buzz: The Price of Looking Too Nice

Associations Now

” Plus: A seven-step strategy-development template. Nonprofit marketing expert Kivi Leroux Miller presents a nightmare scenario for designers in her latest blog post : An executive looks over the materials you’ve put together for an event or a donor campaign, hands them back, and says they look too good. Development Strategy of the Day. Looking for a new device to channel your association’s new strategy? Innovation and strategy coach Matthew E.

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Leadership Limerick: Putting a Price on Value

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

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Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. However, if you’re reading this article, we’re assuming you’ve overcome those initial barriers and dipped your toe into social media—now you’re looking for ways to improve your strategy and convert content into memberships. Marketers are pretty good at making a product or service sound good—sometimes to our detriment.

Membership Marketing Blog: Membership Dues Pricing and Value

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Membership Dues Pricing and Value. We will explore some of the following topics: • Pricing Theory.

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Segmenting Your Market - A Case Study.

Association Success

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined. In other words, like individual consumers, each of these companies is behaving differently in the marketplace by using their marketing budgets in different ways.

Seven Customer Retention Strategies

Velvet Chainsaw

Customer Retention Strategies from Jeff Hurt. Seven Strategies To Use To Create Customer Loyalty And Retention. Here are seven strategies from my presentation to the ISCS annual conference, “Content Is King” held in Richardson, TX recently. You have boring pricing because it’s safer…You have boring products because that’s what the market wants.” Content marketing is one of the most important strategies for customer retention.

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Achieving Association Relevance Despite Market Turbulence is how CEO’s can position their organizations for long term growth and durability. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence. economy, and emerging market weakness.

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Know Before You Buy: What Can Go Wrong With Marketing Automation Implementation

Higher Logic

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. Launching a new marketing automation platform will inevitably come with its challenges, so it’s critical to do your research and gain a clear understanding of what roadblocks you may face during the implementation process – that is, before you sign on the dotted line and pay the price.

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing.

Revamping Your Conference Social Media Strategy

Velvet Chainsaw

Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Four Social Media Conference Strategy Tips. So what’s a conference marketer to do? Over the past few years, there has been a huge shift from traditional to inbound marketing. It serves as the hub of your social-media strategy and, if configured correctly, is something you own and control.

How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. A fiercely independent LMS selection consultant and blogger, John helps organizations develop technology strategies that support learning initiatives – primarily for the extended enterprise. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems

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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. To save you time, we’ve gone through INBOUND’s sessions with a fine-toothed comb to build an agenda that specializes in customer marketing. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Inbound Marketing: Why I Should Care

Slice-Works

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address. Inbound Marketing is done via SEO, Social Media Marketing, and Content Marketing. Inbound Marketing is based on 4 core principles: Attract, Convert, Close, and Delight.

How to Build the Business Case for Your Association’s Online Community Strategy

Higher Logic

A strong business case will justify your online community strategy by showing what the project can accomplish, how it will happen, and the resources the community needs to be successful. If you’re savvy enough to recognize this situation, don’t argue over superficial things like price. Look at other associations’ successful communities as a source of data that could inform your strategy. You’ve spent countless hours interviewing members and pouring over data.

Membership Marketing Words of Wisdom

Membership Marketing

One of the aspects that I very much enjoy in our survey research of membership professionals is when we ask the open ended question, “ In your own words, what are the most important or successful lessons you have learned in the area of membership marketing?” If your value proposition is not compelling, no amount of fancy marketing will matter. Lowering the price (i.e., Never stop marketing. Personalization is the key to successful marketing campaigns.

14 content curation tools every online marketer should check out now

Association Success

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Still, it takes energy and strategy to curate content well. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. These are the leading content curation tools for marketers in 2020. Price: Free. Price: Free. Price: Free.

Membership Marketing Blog: How to Recognize a Good Strategy?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. How to Recognize a Good Strategy? We are told that the organization is going to launch a bold new strategy.

7 Best Practices for Membership Marketing

Slice-Works

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3. Membership Marketing Best Practice #4. One of the things I like about their marketing is that I only receive a direct mail piece right before a new session starts. ©iStock Photos.

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How Do I Know What to Charge?

Spark Consulting

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. This also helps set the floor price. That will help you figure out what the market is expecting and will bear. Determine your marketing goal.

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Growing Membership through Winback Marketing

Membership Marketing

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. If this is the case, what are some of the strategies that are most effective in winning lapsed members back? Half were offered membership at full price and the second half received a $10 dues discount. Use multiple marketing channels.

Finish the Sale: 4 Strategies to Prevent Abandoned Online Carts

Associations Now

Here are some ways to make the most of your e-commerce strategy. If a person abandons a cart, there may be a good chance that the user wasn’t actually your target audience—think, for example, of a user who might price out something extremely expensive for reasons of curiosity or aspiration. Tina Warren, PMMI’s director of tradeshow marketing, noted that the emails were written in a less formal way to make a more direct connection. “It

Best Proofreading Tools for Your Social Media Strategy

SocialFish

————– If you want to promote your business, website, or blog effectively, then social media networks are an inevitable part of your marketing strategy. All prices are affordable and transparent. With the help of the six tools listed above, you will elevate the effect of your overall social media strategy. By Robert Morris.

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SCD Group: Is there a "magic" price for association memberships?

SCD Group

Is there a "magic" price for association memberships? Dynamic pricing graphic from The Wall Street Journal. By the way, the same challenge applies to conference registration fees, webinar fees and any other pricing decisions at your association.). And, Jim shared that he frequently changes the prices of his books usually to check price points but sometimes to generate more revenue. Then, I read a Wall Street Journal article titled " Dont like this price?

Get Creative with B2B Marketing in 2015

SocialFish

One of the best things about marketing is the constant challenge that comes with it. B2B marketing has to be smarter, sleeker and faster than B2C. Most of the people you’re speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention. Guerrilla Marketing.

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PhRMA Tries New Approach to Pricing Problem: Consumer Appeals

Associations Now

The pharmaceutical trade group PhRMA has in recent weeks combated the outcry against high-priced drugs by using new consumer-facing advertising campaigns to emphasize the value of those drugs. The encounter, which repeatedly aired on television and topped the news cycle, drew fresh attention to the high price of pharmaceutical drugs. The “ From Hope to Cures ” campaign doesn’t focus so much on the exact prices of drugs. Will the Strategy Work?

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