Price Your eLearning Right

Blue Sky eLearn

Rethinking Event-Based Pricing. One of the most common mistakes I see in pricing eLearning is exclusively applying the old one-time registration model. Understand Your Market. Before setting pricing, it’s critical to understand your market.

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3 Questions to Ask Yourself Before Purchasing New Association Technology

Higher Logic

Purchasing new technology is a big undertaking. There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? At the most basic level, the number of people using software can affect pricing.

Face Your Fear of Technology

Association Adviser

Technology (and the thought of it) sometimes elicits a similar response. I’ve worked with hundreds of associations and here are some of the responses I have gotten when asking about their take on “technology” or “new ways” of reaching and engaging their members: Do we have to?

The makings of marketing mavens

Aaron Wolowiec

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

EVOLVE: Technology will Mandate Marketers to Keep Up with the Times

SocialFish

But there is a gap that continues to exist in the market where many marketers continue to eschew these new practices either because there isn’t enough evidence of their effectiveness, or simply because they don’t know. Marketers are getting it… Slowly.

New Technological Realities: What’s on the Market?

Association Success

Technology to send your association hurtling into the future. This is a trendy topic these days because these technologies are increasingly accessible in the market. They can be given away in gift bags due to size, price, and easy user experience.

How to Tame Technology

Association Adviser

” But, according to the association technology experts we consulted, if you don’t get some more features soon, you ain’t going to have more members. Technology is no longer a siloed department. Common association technology mistakes. Technology success stories.

New Year, New Technology?

YourMembership Blog

Pricing. Technology. New Year, New Technology? It’s an excellent time to reevaluate the technology you’re using. The goal behind technology, as I’ve written in past posts, is to simplify your daily tasks. Sure, many of us choose to purchase technology because we want to be the first with some cool gadget or we find a device that allows us to play Angry Birds anywhere we want, but the primary goal should be making us more efficient.

Arrested Development? A Strategic Approach to Technology Reboots Association Growth

.orgCommunity

Somewhere back in the Dark Ages of IT- say two years ago, because that’s how fast the electronic world moves now ¬- we thought about technology as a tool to do business. Technology has made the leap out of the toolbox. Scan the Market.

Association Relevance Despite Market Turbulence

Potomac Core

KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. Its focused advocacy strategies are key components of achieving Association relevance despite market turbulence.

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What Technology Makes the Must-Have List?

YourMembership Blog

Pricing. Technology. What Technology Makes the Must-Have List? Working in a technology company means we have a lot of early adopters. I recently asked this group of experts what technology they couldn’t live without. And if our “community” represents a large portion of early adopters and is still using email, you may want to reconsider before you sunset your email marketing. What technology (app, software, website, gadget, etc.)

Techsoup Canada: Technology for nonprofits and charities

SilkStart

As an association, technology can be a tremendous asset in achieving your mission. When an association has access to robust technology — as well as the knowledge and capacity to put tech to proper use — the impact can be transformative. Unfortunately, many associations has a fraught relationship to technology. These factors are compounded by real barriers to access; much of the tech that can help associations do better work is priced for the private sector.

Inbound Marketing: Why I Should Care

Slice-Works

What is Inbound Marketing? Inbound Marketing is an evolved marketing strategy based on the real-time habits and interests of your customers. Basically, it boils down to this: you provide your customer with valuable content for a small price — their email address.

In 2017, Take Control of Your Technology

Associations Now

In many ways, the notion of the “middle” has come to define association technology this year. At times, Facebook has been called out on its power both in the broader culture and in the marketing space. Sure, Slack is awesome, but do you find the per-user price tag a bit much?

How to Launch an LMS with No Content

Blue Sky eLearn

Look into pricing for getting sessions recorded at your next one. You can bundle sessions together in packages by topic, sell them individually, or sell the entire conference as one bulk price. . We must be kidding, right? Well, yes and no!

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Tips for Effectively Marketing Repackaged Content

Associations Now

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. What are your marketing tricks for repackaged content?

The Impact of Gas Prices on Associations and Their Members

Observations on Association Management

The Impact of Gas Prices on Associations and Their Members. Associations, like every other type of business, are feeling the impact of rising petroleum prices. The effect of high gas prices will be felt for the forseeable future. As frightening as the rapidly-escalating price of energy is, it provides us with an opportunity to think about new ways to do business. Labels: environment , gas prices , social changes. gas prices. (1). marketing. (1).

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10 Tips for Creating an Effective Marketing Piece

Spark Consulting

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. Innovations in print technology have really brought the cost down. Are the prices right?

INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. 11:45am - Brand: The Last Remaining Currency in Marketing.

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Content Marketing is?

YourMembership Blog

Pricing. Technology. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. One Comment to “Content Marketing is…” What Do They Want? Pricing. Tags: content marketing. Membership Software Association Management Software.

Top Findings from the Membership Marketing Benchmarking Report

Membership Marketing

Ideally changing the membership packaging is designed to respond to new market conditions, give members more options, and competitively price membership. Another developing innovation for associations is the use of paid digital media for their marketing efforts.

Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. Your marketing will improve.

Is New Technology Worth The Investment?

Association Adviser

Henry pointed out that this shift means two things: You must communicate with people where they are, and you must have an established relationship with them before you can market to them. We asked Marcus Underwood, vice president for online media at Naylor, to weigh in about technology becoming more personal and, at times, more expensive. The reward from using new technology—and the risk of not implementing it—usually outweighs the upfront costs.

First Step to Content Marketing for Associations

YourMembership Blog

Pricing. Technology. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. We’re all in marketing now, whether you’re a volunteer collecting tickets at an event or you’re the executive director of a small staff association or chamber, the experience we provide our members (and potential members) is a form of marketing. That sort of marketing is part of being human.

How to Scale Online Learning: B2B Market Strategies for Assocations

WBT Systems

Learn from successful corporate market strategies! Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems How can your organization expand online learning reach?

Daily Buzz: Market Your Meeting on the Cheap

Associations Now

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers.

3 tips to gain board approval for a new membership management software

YourMembership Blog

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. Membership & Marketing Member Engagement Industry Trends New TechnologyYou’ve done your research. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line. An investment of a new (or first) membership management system will need to gain board approval.

Key Takeaways Association Marketers Need to Know from ASAE’s 2017 #MMCCon

Association Adviser

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. Here are five key takeaways that will help association marketers face the future.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Attention Nonprofit #DataNerds: A Few Recent Research Studies on Data, Technology, Funding, and Trends

Beth Kanter

In the last few weeks, there have been a few good research studies and web sites relaunched that cover technology, data, funding, and trends. Here’s a roundup. Collaborative Technologies: Helping Funders Work Together Better. Technology for Good Report.

Why You Should Be Using Customer Reviews in Your Social Media Marketing Strategy

SocialFish

And they struggle to visualize their ideal audience—it can be difficult to categorize organizations or members into marketing personas. In another study headed by Google, 60% of participants said they read peer reviews when search for new business technology. Interested in this topic?

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Is the Financial Services Industry Poised for Market Disruption?

SocialFish

evolve the existing systems and processes that aren’t in sync with the market expectation. Technology is enabling a greater awareness of how companies are servicing customer demands.

6 Ways to Repurpose Your Webinar Content

Blue Sky eLearn

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs.

8 Things a Nonprofit Leader Really Needs to Know About Social Media Marketing

SocialFish

It’s not uncommon for nonprofit executives to be hesitant about using technology, especially since technology is constantly changing. Technology has changed the very basic notion of communication entirely. It’s no different with technology.

How to Measure Your Marketing Efforts to Maximize Growth and Yield the Greatest ROI: Part 3 of 3

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is a must-have marketing tool for every association. Marketing Audit. Pricing & Services.

Can Associations Corner the Education Market?

Associations Now

A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. With the rising costs of higher education—college tuition costs have increased by more than 500 percent over the last 28 years—and growing skepticism that the price may not be worth it , the idea of a traditional college education is experiencing somewhat of a backlash and is opening a potential opportunity for associations.

Part 3 of Life after MLS: Technology Strategic Plans : Off Stage

Off Stage

16, 2010 - Part 3 of Life after MLS: Technology Strategic Plans. In the last two blogs Ive been discussing your IT needs as an association, particularly as a Realtor trade association, excluding any MLS technology needs you might have. Technology. Association Marketing.

Five Forces Reshaping Associations

Velvet Chainsaw

This past week I heard an amazing presentation by technology guru and business futurist Scott Klososky. Technology Mastery A Must To Succeed Today. Scott says that all organization leaders need to have technology mastery to succeed today. Technology Enabled Competitors.

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We’re Hiring! The Big Red “M” Seeks a Marketing and Communications Director

Moery Company

Job Information: Marketing and Communications Director. Job Category: Marketing/Communications. Position Description: The Marketing and Communications Director leads the marketing and communications effort of The Moery Company.

Membership Marketing Blog: Innovation through Collaboration

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Second, the rapidly expanding market of online products is limitless. Membership Marketing Benchmarking Report.