Associations Now

DECEMBER 12, 2018

Repackaging content is nothing new, but ensuring it’s marketed correctly can keep your association top of mind among members. Good marketing is the key to making association content feel shiny and new. Here are a few tips for effectively marketing your repurposed association content: Ensure repackaged content is relevant.

Content 89

Content Tips Marketing Certificate 89

MemberClicks

DECEMBER 13, 2022

Email copy is more of a marketing term used for purpose-driven emails. Copywriting tips for emails. Names, dates, prices, etc. In fact, according to the 2014 Science of Email Marketing Report , having just first name personalization increases your click-through rate from about 5.8 Announcing dues price increases.

Tips 92

Tips eBook Email Marketing Price 92

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. This probably should have been the first tip, and yes, I am shouting. Are the prices right? conferences marketing CESSE' End of story.

Tips 150

Tips Marketing Price Review 150

YourMembership

OCTOBER 9, 2018

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. The post 3 tips to gain board approval for a new membership management software appeared first on YourMembership. You’ve done your research.

Membership Management 170

Membership Management Software Tips Price 170

Aptify

JULY 1, 2020

If you provide valuable content – such as industry news and job seeker articles, tips, and recommendations – prospects will begin to think of you as a reliable source of information and a partner who helps them reach their goals. Break down the price barrier. Learn more tips and strategies for boosting your membership.

Recruiting 72

Recruiting Recruitment Tips Price 72

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

MemberClicks

MAY 17, 2022

Did they find the price too high? Tip: Make it really easy for people who never meant to leave or have changed their minds to come back. Tip: To really get the ball rolling and get lapsed members to rejoin (rather than just reading your email and “thinking about it”), put a time limit on those offers. Let’s take a look!

Tips 98

Tips How To Discount Price 98

Reid All About it

AUGUST 4, 2023

Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Impexium dives deep into membership pricing models to explain when to make a change, how to do the requisite research, what type of models are commonly used, and how to figure out pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Hat tip to Bruce Rosenthal for sharing this on ASAE Collaborate. Please email me if you have a piece you’d like to discuss. More info/register.

Certificate 281

Certificate Price Tools Technology 281

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. Hear tips and practices to get members engaged in your association.

Certificate 266

Certificate Denver South Carolina Project 266

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Disciple Media

OCTOBER 24, 2023

If you’re catering to marketers, perhaps an evolving toolkit of the latest marketing strategies. Your USP isn’t just a marketing tool; it’s the very essence of what you offer. Set a pricing model In a paid community, determining how to price your offering is more art than science.

Strategy 36

Strategy Tips How To Price 36

Reid All About it

JUNE 25, 2021

Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). The Global Journey: Cultural Tips To Help You Soar. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue Tips America 361

YourMembership

MARCH 6, 2012

Content Recycling Tip. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: blogging , content marketing. Advantages. Add-On Products. News + Press. Technology. Management Team. Partner Programs. Corporate Responsibility. YourMembership.com Blog. Ideas to help you engage, empower and retain members. Advantages.

Content 150

Content Tips Software Social Media 150

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Blue Sky eLearn

JULY 24, 2019

Here are 5 tips to help you maximize your impact and make sure your event is the event of the year: Picking the Right Association Management Software. Focus on your social media marketing strategies. The post 5 Tips for Getting the Most Out of Your Association’s Event appeared first on Blue Sky eLearn.

Tips 201

Tips Software Recruiting Recruitment 201

YourMembership

FEBRUARY 23, 2012

Storytelling Tip – Capturing the Difference. If you are using storytelling for your business or organization’s marketing, consider expectations for a moment. Smith is the Director, Inbound Marketing at YourMembership.com. Advantages. Add-On Products. News + Press. Technology. Management Team. Partner Programs.

Tips 150

Tips Indiana Membership Management Software 150

Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Dirty data. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Higher Logic

JULY 13, 2017

Expert Tip: The best learning management systems will also help you increase non-dues revenue by selling some of your online courses or certification materials. You can set prices for courses individually, or base them on membership tier. Volunteers can list these positions on their resume to further their careers.

Directory 249

Directory Tips millennials Certificate 249

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s Virtual event tips. Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. – Event Marketing Strategies for Virtual and Hybrid Events.

Montana 362

Montana Revenue Innovation Case Study 362

MemberClicks

SEPTEMBER 29, 2022

Offer different ticket price tiers with your registration in case members want to attend individually or with a table of guests from their company or other networks. Sponsorship package tips for small staff organizations. Knowing their objectives and marketing initiatives helps you be on target with your pitch.

Revenue 98

Revenue Tips Certificate Social Media 98

Reid All About it

SEPTEMBER 15, 2023

Hat tip to Tip Tucker Kendall, CAE who, also on Collaborate, recommended nonprofitready.org as a primer on accounting and financial statements for nonprofits. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Financial statements. Microcredentials. 1 CAE credit.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JULY 10, 2020

They warn, “We are already paying the price in greater risk aversion among writers, artists, and journalists who fear for their livelihoods if they depart from the consensus, or even lack sufficient zeal in agreement.” .* – Contract Strategies for the Evolving Marketplace; Winning Contract Strategies – Tips for Success.

Montana 365

Montana Content Price Strategy 365

GrowthZone

JULY 10, 2019

Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really. skills to be successful. money in our budget to acquire and maintain it. Lack of Time.

Marketing 107

Marketing Software System Tools 107

WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning. appeared first on WBT Systems.

Price 150

Price Course Discount Cost 150

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That’s why we’ve pulled together 17 event planning tips to help you get started: 9 Event Planning Tips for Improved Events Ask the Experts: 3 Pro Event Planning Tips 5 Event Planning Tips for Virtual Events. billion by 2028.

Event Planning 59

Event Planning Tips Conference Software 59

Higher Logic

MAY 2, 2019

Pushing out the perfect professional publication is no easy feat, but that’s why I’m here to equip you with six handy tips to improve the impact of your association’s publication. Tap into your network and market ad space to trusted vendors, sponsors, partners, or any business in between whose values align with your association’s mission.

Tips 136

Tips Revenue Case Study Content 136

Virtual

DECEMBER 2, 2015

A good place to start is with the trusty “4 P’s” of marketing, first espoused by Phillip Kottler (often called the father of modern marketing) in 1967. It’s funny to see how many lessons from his 4 P’s—product, price, promotion and place—still apply in the I nternet and social media age. Product: Here’s the cold, hard reality.

Marketing 100

Marketing Price Boston Social Media 100

MemberClicks

OCTOBER 4, 2022

You can even include it as a note on your member application or pricing page. Here’s our tips for you to share with them. Hopefully these tips will help you communicate employer-paid dues to your members (potential and existing) and help them run their pitch. Help your members have this convo. Start with the why. Good for you.

Tips 52

Tips Discount Newsletter Social Media 52

Freestone

APRIL 11, 2024

Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse. Is it OK to repurpose content?

Content 80

Content Revenue How To Social Media 80

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 That’s why we’ve pulled together 17 event planning tips to help you get started: 9 Event Planning Tips for Improved Events Ask the Experts: 3 Pro Event Planning Tips 5 Event Planning Tips for Virtual Events. billion by 2028.

Event Planning 52

Event Planning Tips Conference Software 52

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. TECH TIP : With Nimble AMS, create event registration coupon codes to give to members or event sponsors. Follow these tips to leverage your learning program: .

Revenue 118

Revenue Strategy Discount Price 118

Achieve

MARCH 6, 2023

When you’re ready to start planning your next auction , use these tips to set rules that will improve everyone’s experience and help maximize your fundraising potential. Ask your donors to provide descriptions and fair market values (FMV) for each of their donated items. Start by reflecting on past auctions.

Tips 52

Tips Guidelines Software Colorado 52

Higher Logic

JANUARY 4, 2018

There are so many platforms on the market, how do you wade through your choices to find just one that fits your association? Ariel’s Expert Tip: Even when your tech search is driven by a specific need or pain point, Ariel recommends going back to your list of core functionality often. Purchasing new technology is a big undertaking.

Technology 288

Technology Newsletter Software Tools 288