Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259

Raleigh Review Class Education 259

Jamie Notter

JUNE 18, 2015

The following is a guest post from Anna Caraveli and Elizabeth Engel, CAE, who have also written a very nice White Paper on engagement (link at the end). But it’s unlikely that your passionate involvement was a result of slick marketing or a clever pricing strategy. How does that play out in real life?

Member Engagement 70

Member Engagement Price Resources Strategy 70

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

YourMembership

JANUARY 16, 2012

Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social. Advantages.

Software 150

Software Social Media Price Video 150

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. After my last post, you might say to me, “So what’s wrong with not doing market testing in my membership recruitment program?”

Marketing 40

Marketing Price Discount Recruiting 40

Associations Now

DECEMBER 4, 2015

An updated International Association of Exhibitions and Events white paper includes new tradeshow trends affecting the industry. The updated white paper looked at data in a number of ways. Doing so will allow meetings teams and marketers to more easily determine the productivity of their tradeshow investment.

Organization 40

Organization Analysis Education Industry 40

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. Labels: Data Analytics , Membership Marketing Formulas. Speaking Engagements.

Marketing 40

Marketing Price Survey Recruiting 40

Socious

DECEMBER 19, 2016

eBooks, white papers, research, and other offers. Factor #5) Duration and Price. Website redesign costs vary widely from company to company, but base prices typically start between $15,000 and $25,000. The more material you have to migrate over to your new site, the longer your redesign will take. Website copy.

eBook 100

eBook Project Cost Content 100

Membership Marketing

OCTOBER 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It has been my observation that the demand for membership renewals is fairly inelastic of price. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Case Study Survey 40

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

Marketing 40

Marketing Cost Price Survey 40

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Report 40

Report Marketing Price Survey 40

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Publications.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

.orgCommunity

JULY 18, 2019

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). It’s only a matter of time before LinkedIn Learning comes knocking in your market.

Revenue 53

Revenue Certificate Blended Learning Discount 53

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

JUNE 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Disturbing News on the Practice of Membership Marketing. Only 20 percent conduct split marketing tests. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. And give your remarks on email marketing book. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. Membership Marketing Benchmarking Report. Speaking Engagements.

Sample 40

Sample Marketing Price Survey 40

Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Where do the most members come from at an acceptable price?

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 28, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 3 Membership Marketing New Year’s Resolutions. ” What are your membership marketing resolutions for 2011? Tony Rossell.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

MARCH 31, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. As you know, price is one of the 4 p's of marketing. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Survey Price Analysis 40

Membership Marketing

OCTOBER 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Benchmarking Report. Tony serves as the senior vice president of Marketing General, Inc., My Background.

Marketing 40

Marketing Case Study Price Survey 40

Membership Marketing

FEBRUARY 24, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. When you are hunting for a way to improve results, testing is a great way to optimize your marketing efforts. Speaking Engagements.

Tips 40

Tips Marketing Price Survey 40

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. It is a good example to show to people who argue that membership is no longer a viable go to market strategy. Speaking Engagements.

Case Study 40

Case Study Marketing Price Survey 40