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SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Project management.

Revenue 227

Revenue Survey Education Strategy 227

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FEBRUARY 26, 2021

Sigh, another self-improvement project—almost complete. They describe how to cultivate an organizational growth mindset so you can prepare your team and association to innovate and thrive. They explain why you’re having a tough time recruiting volunteers and how you can enhance the value of the volunteering experience.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 19, 2024

Your AMS is the utility player on your membership team. Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Hybrid/remote teams.

Revenue 256

Revenue Strategy Member Engagement United States 256

NXUnite

JANUARY 16, 2024

Partnering with other businesses or even nonprofits for CSR purposes may result in more fun volunteer projects your organization can do, which is a win for your team. CSR-focused events and initiatives provide excellent opportunities for employers to engage their team members with generosity. Team member retention.

Technology 130

Technology How To Software Maine 130

Reid All About it

NOVEMBER 3, 2023

I’ve had a few writing projects finish recently and have room for more client work in my schedule. I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing.

Tools 272

Tools Strategy Revenue Technology 272

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. What is a Membership Drive? Step 4: Budget!

How To 130

How To Discount Social Media Software 130

Associations Now

OCTOBER 31, 2018

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently.

Recruiting 63

Recruiting Recruitment Software Review 63

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New job advice.

Certificate 281

Certificate Price Tools Technology 281

NXUnite

FEBRUARY 19, 2024

The Big Data Analytics healthcare industry is projected to be worth multimillion USD by 2029 as people put more faith in its potential to improve patient care, streamline operational efficiency, and contain costs. EHR integration unifies care teams to collaborate and problem-solve through organized file management and secure transferability.

Examples 130

Examples Analysis Software Library 130

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. Acquiring new members comes with upfront costs, especially those tied to marketing. But on a practical level, how can you actively recruit and retain members for the long run? Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

NXUnite

JANUARY 12, 2024

Create teams and prepare a list of trivia questions from your curriculum’s lessons and key takeaways. To incentivize participation, offer a prize to the winning team. For example, your church might match the amount raised for the nonprofit in honor of the winning team.

Discount 130

Discount Social Media Recruiting Recruitment 130

Reid All About it

JANUARY 12, 2024

Team questions. Karin Hurt and David Dye at Let’s Grow Leaders share seven assumption busters to propel your team’s strategic thinking. who did her dissertation research project on mentoring programs Mon 1/15 at 8 a.m. – More info/register (ASAE Marketing Professionals Community). Young member engagement.

LMS 266

LMS Member Engagement Education Revenue 266

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DECEMBER 1, 2023

Project success stories. Sherry Budziak of.orgSource recaps accomplishments and lessons learned by the association execs and tech partners who shared their project stories at Solutions Day. Member recruitment. To attract young members , you must recruit in ways that make sense to them. . 1 CAE credit. More info/register.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. The future of work. Virtual exhibitors/sponsors. More info/register.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Achieve

DECEMBER 22, 2015

How can employers recruit the “right” millennial for their company? Achieve was wrapping up a very successful recruitment campaign, and Jeremy reached out to see if I had any tips for how he could improve his initiatives. There is no “one way” to recruit and retain millennials. It begins with an effective recruitment campaign.

millennials 52

millennials Recruiting Recruitment Team 52

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Christi shared lessons learned so far, including five prerequisites for a chapter benchmarking project. Do you need support with membership marketing? Event budgets.

Certificate 322

Certificate Technology Communications Revenue 322

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JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

DECEMBER 10, 2021

After 100 million employee interviews, Gallup learned that the 70% variance between the highest engaged teams and persistently disengaged teams can be attributed to the manager. Recruitment & Retention: How to Overcome the Great Resignation. He describes four simple tactics that have an enormous impact. Meeting madness.

Chicago 195

Chicago Social Media Education Recruiting 195

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. Marketing to younger generations. Association benchmarks. Why travel to a conference if most of the experience feels like an online meeting?

Revenue 272

Revenue Innovation Education Tools 272

Reid All About it

APRIL 30, 2021

I think one had an AMS, CMS, and LMS project on the horizon. I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash.

Education 354

Education Technology Strategy Revenue 354

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JANUARY 28, 2022

Achurch Consulting describes how to build trust and connections with your team while working remotely. Join this engaging conversation as Vince Caldwell leads us through the latest and best new business books on the market and shares his advice for young professionals along the way. Connecting while working remotely. Host: Fridays@4.

Newsletter 195

Newsletter Survey Team Software 195

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APRIL 21, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support and evaluation. Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

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MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Susan Spilka, Strategic Communications Consultant and Co-founder of the Workplace Equity Project. This requires a unique set of skills that your in-person events team may not possess. Host: EventMobi. CMP credit.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

SEPTEMBER 15, 2023

Impexium describes three crucial principles that most associations and vendors overlook during an AMS implementation —things that will make your project much more difficult. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. AMS implementation. Host: Fridays@4 Speakers: Diana L.

LMS 256

LMS Revenue Arlington Education 256

Membersuite

JUNE 6, 2023

They have to spend time at project meetings and training. They’ve seen projects go south at their offices. Change Management Strategies for Change-Fatigued Associations If you anticipate what lies ahead for your AMS project —or any technology implementation—you can create the conditions for a smooth adoption.

Technology 78

Technology Strategy Project Team 78

Associations Now

JANUARY 15, 2019

A robust event marketing campaign can be expensive—but you don’t have to have a big budget to succeed. You’ve planned out every last detail of your event, and now it’s time to plug in your marketing strategies to create buzz and boost registration numbers. Nonprofit Marketing Guide suggests these six books to help prevent burnout.

Marketing 69

Marketing Discount Price Recruiting 69

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 350

Montana Certificate Conference Content 350

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Your AMS should be a utility player on your membership team. Audience personas. Membership engagement. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

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APRIL 15, 2016

EDT*- Recruiting and Retaining Talent (Virtual Lunch). Learn what companies are doing in the association management community to recruit high performers with positive attitudes and how to build a loyal, high performing team resulting in higher retention rates for your AMC. Host: ASAE Marketing Section. 1 CAE credit.

LMS 150

LMS Recruiting Recruitment Innovation 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 18, 2020

Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. Susan Schramm of Go To Market Impact describes five ways to “de-risk” your next virtual (or hybrid) event —”drawn from real-world experiences and scars (my own and others).”

Video 221

Video Certificate Review LMS 221

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Achurch Consulting explains how the CliftonStrengths assessment is a game-changer for teams , especially hybrid and remote teams. CliftonStrengths. CMS/website RFP.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

JANUARY 14, 2022

Volunteer recruitment. Why do some associations have a tough time recruiting volunteers and others don’t? Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Burnout is a major contributor to The Great Resignation.

Team 195

Team Technology Certificate Revenue 195