Eric Lanke: Provocative Proposals for Change

Eric Lanke

Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Eric Lanke.

The great proposal debate: Why consultants eschew RFPs

Aaron Wolowiec

Simply draft a proposal describing you’re recommended course of action and be sure to include your proposed fees. Although I cannot be certain, I believe this particular organization has – instead of hiring me or another consultant – simply decided to implement themselves the ideas I presented in my unnecessarily comprehensive proposal. I’ve also heard of cases where the proposal outline is handed to another consultant for execution. Proposals.

Association Executives: Provocative Proposals Research Project

Association Subculture

Association Executives: Provocative Proposals Research Project. I would like to announce the Association Executives: Provocative Proposals for Change project (that link will take you to my website for a complete description). marketing. (2). Association Executives: Provocative Proposals Rese. skip to main | skip to sidebar. Thursday, January 20, 2011. Second stage is cut. Were now in orbit. Stabilizers up, runnning perfect. Starting to collect. requested data.

8 Steps to Getting Great Proposals for Your Association!

SCD Group

Want great proposals? The other day I received a request from an association seeking qualified contractors for a marketing project. I’ve been on both sides of the “RFP” process: seeking contractors via RFPs and building proposals responding to RFPs. Submit awesome requests.

A Call to End the Call for Proposals?

Associations Now

Most associations generate content and select speakers through a call for proposals. The call-for-proposals process is an easy way to engage your current members, sponsors, and vendors in the content-planning process and give them a platform to share their knowledge.

Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines

Associations Now

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. The post Pharmaceutical Firms Tackle Proposed FDA Social Media Guidelines appeared first on Associations Now

Manufacturers, Health Advocates Divided on FDA’s E-Cigarette Proposal

Associations Now

Testing the Waters The FDA’s e-cigarette proposal almost got an early showing thanks to the Tobacco Vapor Electronic Cigarette Association. But this week, the Food and Drug Administration released a proposal that aims to change that.

Foes Join in Praising Proposal to Relax Mortgage Rules

Associations Now

A proposed new Qualified Residential Mortgage rule, introduced last week by federal regulators, received praise from both consumer advocates and the mortgage industry, groups that don’t typically agree on much.

Coalition’s Proposed Standards Draw Attention After Ad-Blocking Rumor

Associations Now

This week, the tech media (as they have a tendency to do) got caught up in an interesting rumor: that Google, a major ad network operator, would offer an ad blocker to be used on its market-leading Chrome web browser.

FCC’s ISP Privacy Proposal Draws Mixed Reviews

Associations Now

” The new proposal, announced by the commission last week, would require consumers to opt in by giving consent for their ISP to share their personal data with outside parties. The post FCC’s ISP Privacy Proposal Draws Mixed Reviews appeared first on Associations Now

FCC’s Proposed Net Neutrality Changes Draw Opposition, Clarification

Associations Now

“That is exactly what the ‘commercially unreasonable’ test will protect against: harm to competition and consumers stemming from abusive market activity.”

Robots as “Electronic Persons”? The EU’s Odd Proposal Gets Industry Pushback

Associations Now

A European Union proposal that would regulate robots, out of concern that they might take jobs away from people, has a leading engineering group worried that innovation in the robotics space could be stunted.

Thanks For Playing: Sections Instead of Breakouts

Thanks For Playing

A few ASAE calls for proposals have hit recently, and its gotten me thinking about conference sessions. Preparing all these proposals got me thinking about learning experiences in my own life. skip to main | skip to sidebar. Thanks For Playing.

A Critical Marketing Tool for Association Conferences


A key component of your overall conference marketing plan should be a letter/proposal template that can be used by potential attendees to pitch the idea to their boss/board, etc. The post A Critical Marketing Tool for Association Conferences appeared first on GrowthZone.

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How One Association Cracks Tough Markets

Associations Now

Think twice about England, where your market is likely already snatched up; there’s a good chance a well-established, analogous association is already doing the same work yours does. We looked at that as a wonderful test market.

Organic Advertising Fund Creates a Marketing Beef

Associations Now

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. According to KUNC, OTA plans to submit a formal proposal to the USDA in the coming months.

New Technological Realities: What’s on the Market?

Association Success

This is a trendy topic these days because these technologies are increasingly accessible in the market. Education, food, medical, corporate, government, and non-profit organizations have been using VR for everything from training and project proposals to awareness and promotional content.

Applying Account Based Marketing to Membership

Membership Marketing

Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts. But the regular communications, relationship development, and prospect knowledge built into Account Based Marketing program empowers this process.

Hot Nonprofit Marketing Jobs This Week – February 16


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Manager of Marketing , Industrial Designers Society of America – Do you know what industrial design is? Reports to VP for Marketing and Communications.

Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

So it was interesting to read about The Market Research Society’s recent changes to their membership criteria and grading structure, which were voted through by members at the start of March.

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Wisconsin Grocers Want to Tap the Fresh Beer Market

Associations Now

The proposal is getting mixed reviews from local bars and breweries. The proposed change would not allow customers to consume the tap beer in the grocery store after purchase. The post Wisconsin Grocers Want to Tap the Fresh Beer Market appeared first on Associations Now

What Political Polarization Tells Us About Membership Marketing

Associations Now

While the authors themselves propose further research to “investigate whether these dynamics occur in non-moral contexts,” Godin is happy to make the leap to implications for marketing.)

The Hourglass Blog: Surprising Barriers to Membership

The Hourglass Blog

Shelly Alcorn interviewed me last Friday for her Association Executives: Provocative Proposals for Future Change project. I surprised myself (and her, too, I think) with my answer to: What barriers are keeping your association from achieving 100% membership market penetration?

Membership Marketing Blog: The End of Membership as We Know It

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sladek proposes a number of solutions to help in meeting these membership challenges.

Association Pros: What Do YOU Want?

Spark Consulting

Calling all marketing, membership, and communications professionals! I’m currently a member of ASAE’s Marketing Section Council. One of our tasks is to help with the proposal process for the 2014 Marketing, Membership, and Communications Conference.

Secrets to Market Share and Product Sales Growth ?


Market & Biz Plan. Secrets to Market Share and Product Sales Growth. Categories: Channels , MARCOM , Market & Bus Planning , Product Mgmt , Risk Mgmt. How does one determine where or how to enter a new market? What is your market potential?

One of the Largest Marketing Opportunities in History : Off Stage

Off Stage

18, 2010 - One of the Largest Marketing Opportunities in History. "It could translate into one of the largest marketing and branding opportunities in history." Association Marketing. Off Stage.

Writing 101: It’s Time to Stop Using Passive Voice


As an email marketer, you want your communications to read loud and clear from beginning to end. This is why most professional communications (marketing studies, white papers, proposals) favor the active voice. Ready for more great email marketing tips?

It's Complicated: MLS Questions : Off Stage

Off Stage

The celebrated (read “Notorious”) blogger Rob Hahn proposed a solution to the problems facing the Multiple Listing Service. ” A modest proposal indeed! Permanent Link View more entries tagged with: Mls , Nortious Rob , Realtor , Broker , Target Market.

Associations Live: Program Design, Development & Implementation

Associations Live

Takeaways from the Meeting Management Education Council meeting on June 22: When planning education, the group gets input and ideas from: committees, call for proposals, evaluations, surveys, focus groups and listserv groups. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Tuesday, June 28, 2011. Program Design, Development & Implementation.

Associations Live: RFPs for Speakers and Locations, Plus Site.

Associations Live

Add cost of audio visual and internet into proposal Include desired rates in RFP’s Add clause that states you need to be notified of room changes four days in advance Other Resources: Site Inspection Checklist 13 Tips to RFP Bliss. marketing. (7). skip to main | skip to sidebar. Associations Live. Connecting MSAE members and a world of ideas! Monday, December 27, 2010. RFPs for Speakers and Locations, Plus Site Inspections.

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Implementing a Successful Cause Marketing Campaign

AMR Management Services

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. To increase awareness and generate funding to support the project, Chesterfield Arts accepted a Drake & Company proposal to add a pinup cause marketing element to the overall “Make Your Mark” project.

How to Use Twitter: A Guide for AEs : Off Stage

Off Stage

Recently I’ve been working on some social media/marketing presentations for Realtors, and I’ve gotten involved in the whole online networking scene. I reviewed the proposed new Social Marketing course from Internet Crusade, as well—it’s going to be very helpful to our members, I think (should be released soon!). Association Marketing. Off Stage. 13, 2009 - How to Use Twitter: A Guide for AEs.

Executive Connections: "An Historic Vote for a Second Century.

Executive Connections

Today we vote on a proposed new name, the Association for Strategic Knowledge Professionals.    With our proposed name we are continuing on this path, striving to provide knowledge.    I am encouraging you to vote yes on the proposed name, the Association for Strategic Knowledge Professionals.  The alignment project and our proposed name change are the right risks at the right time. Executive Connections.

Mission possible: Finding and keeping volunteers

Aaron Wolowiec

She and Peggy Hoffman , president of Mariner Management and Marketing, LLC , recently co-authored a whitepaper, “ The Mission Driven Volunteer.”. Peggy Hoffman, president of Mariner Management and Marketing, LLC.

What I’m Reading

Spark Consulting

The Big Board (Pinterest, that is) of marketing infographics , from Constant Contact. Is it time to dump the conference call for proposals ? blog roundup fundraising innovation leadership marketing social media Associations Now Constant Contact John Haydon Technology Review Twitter Want to raise more money this holiday season? John Haydon shares nine specific words that will help. A bias towards action may not always be a good thing.

Now for something a little lighter.What not to do when marketing internationally

Experts in Membership Marketing

Here are a few for your enjoyment: There will never be a mass market for motor cars - about 1,000 in Europe - because that is the limit on the number of chauffeurs available! Spokesman for Daimler Benz) I think there is a world market for about five computers. The American slogan for Salem cigarettes, "Salem - Feeling Free," got translated in the Japanese market into "When smoking Salem, you feel so refreshed that your mind seems to be free and empty."

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Membership Marketing Blog: The Pathway to being a Remarkable.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Be sure to look in the mirror before you propose an alliance. Membership Marketing Benchmarking Report.

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Free Non-profit Webinar Round-up for November

Wild Apricot Blog

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars. Fundraising webinar Non-profit social media

Leveraging strategy to amplify education initiatives

Aaron Wolowiec

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit.

We’re Hiring! Seeking a New Moery Business Development Manager - Moery Company

Moery Company

Position Description : The Moery Company is seeking a business development Manager to engage senior-level association executives, proactively schedule and confirm sales meetings, and executed sales and marketing programs. Develop proposals and contracts.

Members Hire Industry Advocacy and Promotion

Potomac Core

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Trade Events – Helping members generate sales, reach new markets & improve marine products.