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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210
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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

From the vantage point of companies, sponsorship fees are almost always a marketing expense …. Associations need more revenue and members need more services. Associations need more revenue and members need more services. Can Associations Perform Like Marketing Agencies? a business expense. Associations face competition.

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Association Brain Food: 8.18.23

Reid All About it

Charles Darwin was a geologist when he proposed the theory of evolution. Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. And it was an astronomer who finally explained what happened to the dinosaurs. Daughtry, M.Ed., 1 CAE credit. . 1 CAE credit.

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How and Why Do Today’s Companies Donate to Nonprofits?

NXUnite

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics. It turns out quite a bit!

Resources 130
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Association Brain Food Weekly: 12.3.21

Reid All About it

Since many associations already outsource operational IT functions, as long as someone owns the strategic and holistic technology perspective, what he’s proposing makes sense to some degree, although you’d have to tweak his idea for smaller organizations. Kat Sullivan, Marketing Solved ). Chief Digital Officer. Quick hits. CAE credits.

Revenue 195
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What Are Association Tools?

GrowthZone

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. COSTS A written cost proposal is a must.

Tools 78
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.