article thumbnail

Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

When proposing new initiatives, include the marketing and communications plan in the project budget. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc. Her advice? Megan’s advice is brilliant.

article thumbnail

4 Strategies to Retain Your Nonprofit’s Corporate Sponsor

Achieve

This is why it’s so important to keep a sponsor’s attention, even after your silent auction , run/walk/ride, or other event concludes. In this article, we’ll cover the top strategies to retain your nonprofit’s corporate partner and earn much-needed support for your organization year-round.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
article thumbnail

Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. In 2024, the data continues to show how the historical assumptions that drove association strategy are less and less valid.” Event marketing. Humans… so persuadable!

article thumbnail

How Equity, Diversity, and Inclusion Can Help Associations Adapt to a Tight Events Market

Associations Now

Travel Portland recently reviewed its process for evaluating vendors when it issues requests for proposals and requests for qualifications. “We The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said. That’s the thing about EDI.

Portland 111
article thumbnail

6 steps to more meaningful strategy meetings

Association Success

Nothing excites me more than strategy meetings. . I knew we needed to move from isolated annual strategy planning to cross-departmental strategy planning and execution frequently throughout the year. we held our first strategy meeting. To do this, I focused on the following 6 steps: 1.

Strategy 116
article thumbnail

Help Your Board Embrace Innovation

Associations Now

But according to Mary Byers, CAE, author, consultant, and CEO coach, approaching your board with a well-defined strategy around innovation can be a good start. Your innovation strategy should be clear and one that can be easily carried over from one board to the next,” she said.