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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

Last week, I attended and spoke at the International Foundation’s Technology and Benefit Communications Conference, held in Boston, MA. When proposing new initiatives, include the marketing and communications plan in the project budget. Her advice? Megan’s advice is brilliant.

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A Requirements Analysis is Critical to the Success of Your Technology

Delcor

Using their deep knowledge of the association technology market, they know how to help associations leverage technology. When vendors know exactly what you need, they can provide relevant demonstrations and accurate proposals. What a relief! It tells them virtually everything they need to configure your system.

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Association Brain Food: 4.12.24

Reid All About it

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

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Insights your association management software can provide your board of directors

Nimble AMS

Depending on the committee’s findings, the report may request funds for a list of proposed activities. . A board report also works to outline potential risks for board members, sometimes creating a full risk assessment for review or opting to put a committee in charge and letting the board vote on proposed actions.

Software 127
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Association Brain Food: 3.10.23

Reid All About it

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195
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Robots as “Electronic Persons”? The EU’s Odd Proposal Gets Industry Pushback

Associations Now

A European Union proposal that would regulate robots, out of concern that they might take jobs away from people, has a leading engineering group worried that innovation in the robotics space could be stunted. The EU’s Odd Proposal Gets Industry Pushback appeared first on Associations Now.