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Association Brain Food Weekly: 11.13.20

Reid All About it

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. It also assesses 76 challenges across nine association strategy domains, including membership, meetings, advocacy and education. Powering Engagement with Persona-Led Marketing.

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Association Brain Food Weekly: 2.19.21

Reid All About it

Board strategy. Membership recruitment. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association.

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Association Brain Food Weekly: 12.13.19

Reid All About it

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Association Brain Food Weekly: 3.10.17

Reid All About it

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation.

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Association Brain Food Weekly: 6.2.17

Reid All About it

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. AENC Affiliate Roundtable (Raleigh NC). 1 CMP credit.

Raleigh 150
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Association Brain Food Weekly: 5.12.17

Reid All About it

They have an adeptness for business strategy and more. Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Recruiting new members is important, but existing members are the lifeblood of your association. Tue 5/16 at 2 p.m. – Association Chat). Thu 5/18 at 1 p.m.

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Association Brain Food Weekly: 3.14.16

Reid All About it

Learn how to use gamification strategies and techniques to increase and deepen member engagement, and motivate people to achieve goals. Learn ten strategies for improving cross-departmental collaboration at your nonprofit. Location: Marketing General, Inc. Location: downtown Raleigh, NC. Wed 3/16 at 1:30 p.m. More info.

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