Blogging Live from TEDx Raleigh

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I’m live blogging from TEDx Raleigh this morning. TEDx Raleigh is an independently organized TED-like event. Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work. Back in Raleigh, one mile from the Capitol, he built a coop. Soon the kids didn’t want to return to Raleigh.

HB2 Costing North Carolina Business, Convention Bureaus Warn

Associations Now

The Greater Raleigh Convention and Visitors Bureau says it has lost $3.1 Among those that have cancelled is the Community Transportation Association of America, which was to hold its 2018 annual meeting in the Raleigh region. million in revenue.

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Reads of the Week: April 19, 2013

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When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Digital Marketing for Business (#dmfb). Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War.

Association Brain Food Weekly: 5.26.17

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Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Location: Raleigh NC.

Association Brain Food Weekly: 9.15.17

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Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation.

Association Brain Food Weekly: 5.16.16

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If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section. What’s on your mind this week?

Association Brain Food Weekly: 2.10.17

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– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. AENC CEO Luncheon (Raleigh NC). Location: Raleigh NC.

Association Brain Food Weekly: 3.10.17

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Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. Learn how association publishers can diversify their revenue through native content.

Association Brain Food Weekly: 5.12.17

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Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects.

Association Brain Food Weekly: 3.14.16

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Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Location: Marketing General, Inc. Location: downtown Raleigh, NC. How to Turn Your Webinars into Self-Paced, Revenue-Generating Courses .

Association Brain Food Weekly: 6.20.16

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– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce.

LMS 130

Association Brain Food Weekly: 3.31.17

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And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. AENC FUEL Meetup (Raleigh NC). Raleigh, NC.

Peace Sells.But Who's Buying - Association Membership?

Association Subculture

We are spending money by the fistful on communications and marketing pieces trying to justify the value of membership to each individual person, hoping they pick just ONE out of the huge list of reasons why they should be a member without seeing the look on their faces when they look at the list and instead realize they dont actually care about half of what we say we do for them. What do you do about revenue streams being shared in a national/state/regional association structure?