Blogging Live from TEDx Raleigh

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I’m live blogging from TEDx Raleigh this morning. TEDx Raleigh is an independently organized TED-like event. Non-profits using revenue-generating programs and other business strategies to achieve their missions. B corps as a marketing opportunity: Employees are seeking meaning in their work. Back in Raleigh, one mile from the Capitol, he built a coop. Soon the kids didn’t want to return to Raleigh.

Reads of the Week: April 19, 2013

Reid All About it

When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Digital Marketing for Business (#dmfb). I spent Monday and Tuesday at the Digital Marketing for Business conference at the Raleigh Convention Center. Another session I enjoyed at #dmfb was John Lane ’s Content Marketing Art of War. Content marketing is about delivering value before the sale.

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HB2 Costing North Carolina Business, Convention Bureaus Warn

Associations Now

The Greater Raleigh Convention and Visitors Bureau says it has lost $3.1 Among those that have cancelled is the Community Transportation Association of America, which was to hold its 2018 annual meeting in the Raleigh region. million in revenue. Combined, says the Greater Raleigh Convention and Visitors Bureau, the passage of HB2 has cost the area $3.1 million in event revenue that would have been generated over the next few years.

Association Brain Food Weekly: 5.26.17

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Learn what questions you must ask event tech salespeople, when to think about switching providers, where to look for unbiased platform reviews, and why the event tech market is poised for big changes. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events. Host: American Marketing Association. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Location: Raleigh NC.

Association Brain Food Weekly: 9.15.17

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Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. – 3 Ways to Personalize your Marketing Campaigns. Host: American Marketing Association. Presenter: Toni Zoblotsky, Director of B2B Marketing, Hilton. Raleigh, NC.

Association Brain Food Weekly: 5.16.16

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If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Learn how to leverage the latest industry best practices to grow this oft-overlooked revenue stream, create an inventory designed to sell, merchandise products so clicks convert to cash, and make the most of mobile. Speaker: Amanda Myers, Director of Product Marketing, Abila. Host: ASAE Marketing Council Section.

Association Brain Food Weekly: 2.10.17

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– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs. AENC CEO Luncheon (Raleigh NC). Location: Raleigh NC. My Valentine wish: Love reign o’er all of you.

Association Brain Food Weekly: 3.10.17

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Marketing Automation (Tyson’s Corner VA). Join the first session of #CAEvolve with a Lunch & Learn about membership development, use of technology, and marketing automation. As the marketing landscape evolves, publishers have an opportunity to capture marketers’ focus on brand content. Learn how association publishers can diversify their revenue through native content. Presenter: Kevin Yanushefski, product marketing manager, Cvent.

Association Brain Food Weekly: 5.12.17

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Typography in Marketing. Host: American Marketing Association. Marketing Automation for Associations. Learn how to use marketing automation to improve member retention and renewals, increase attendance for webinars and live events, and track engagement for members and prospects. – Maximize Your Revenue with Conversion Optimization: Website Best Practices. Host: American Marketing Association. AENC CEO Luncheon (Raleigh NC).

Association Brain Food Weekly: 3.14.16

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Hear how digital events helped four associations increase engagement and brand awareness, and drive membership, attendance, and revenue. Location: Marketing General, Inc. Location: downtown Raleigh, NC. How to Turn Your Webinars into Self-Paced, Revenue-Generating Courses . Learn how to transform a webinar into a revenue-generating CE self-paced course. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution.

Association Brain Food Weekly: 6.20.16

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– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. This HubSpot webinar will teach you how to: attract the right types of registrants to your webinar to ensure the broadcast is well-attended with marketing qualified leads, engage your attendees throughout the webinar to reinforce your message and educate your audience, and influence your attendees after they tune in to take the next step in the sales process. Harness the Power of Content Marketing.

Association Brain Food Weekly: 3.31.17

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And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. AENC FUEL Meetup (Raleigh NC). Raleigh, NC. Location: Raleigh, NC. – SEO and Content: The Perfect Match to Generate New Revenue.

Peace Sells.But Who's Buying - Association Membership?

Association Subculture

We are spending money by the fistful on communications and marketing pieces trying to justify the value of membership to each individual person, hoping they pick just ONE out of the huge list of reasons why they should be a member without seeing the look on their faces when they look at the list and instead realize they dont actually care about half of what we say we do for them. What do you do about revenue streams being shared in a national/state/regional association structure?