3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members.

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5 questions to better market your career center.

YourMembership Blog

That’s because they know employers savvy enough to recruit via their relevant association channels are looking for […]. Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

Need More Non-Dues Revenue?

Association Adviser

As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

So how do you make the case for additional marketing dollars? Unlike the purchase of a book, webinar, or some other product or service provided by your organization, membership has a predictable, ongoing revenue stream.

Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Association Adviser

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore. To that end, we like this non-dues revenue and affinity products starter list from Tony Rossell. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association?

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.

Association membership is on the rise

Aaron Wolowiec

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year.

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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Proving your association marketing team’s effort’s worth to upper management and a board can be challenging. Take Your Marketing Reporting to the Next Level. Answering these kinds of questions will only help you plan better and keep those revenue numbers up! Good luck, marketers!

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Seven Levers to Increase Membership Recruitment

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. So Why Test in Membership Recruitment?

How to Budget for Membership Recruitment and Renewals

Membership Marketing

Most membership marketing budgets are built backwards. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. The same evaluation can be done for membership recruitment.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

LMS 52

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. With connected technology, you can drive greater revenue for your association.

LMS 52

A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.

Unleash the Power of Market Testing in Your Membership Recruitment

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment.

You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. Total revenue: $465,255.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Marketing News.

Why Share the Wealth through Membership Recruitment?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Share the Wealth through Membership Recruitment? Association Marketing Springboard.

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Online education’s role in membership marketing. The most effective recruitment techniques, in order: Word-of-mouth recommendations.

Winning in Membership Marketing Even if you are Wrong 99.5% of the Time

Membership Marketing

Essentially some organizations have imposed restraints on themselves that might not be supported by marketing data. to each person or $5,000 in marketing cost. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

6 Bad Habits that are Killing Your Membership Marketing

Membership Marketing

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Yet with the marketing world changing at an exceptionally fast pace, breaking the habit of not innovating is more important than ever.

Build a Journey to Yes Using Marketing Automation

.orgCommunity

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. What are your current revenue and sales priorities?

Marketing, Membership and Comms Association Jobs – June 27

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. . This position is responsible for growing and improving membership outreach, recruitment, retention, service and dues-related activities of AHP’s member companies.

Applying Account Based Marketing to Membership

Membership Marketing

Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts. But the regular communications, relationship development, and prospect knowledge built into Account Based Marketing program empowers this process.

Membership Marketing Blog: Disturbing News on the Practice of.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Disturbing News on the Practice of Membership Marketing. Marketing News.

Seeking New Members Through Affiliate Marketing

Associations Now

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity.

$ocial Media: The next big revenue generator?

SocialFish

March 20, 2009 - #1691 - www.AssociationTRENDS.com Commentary $ocial Media: The next big revenue generator? By Lindy Dreyer and Maddie Grant, SocialFish, Washington We know social media can generate buzz, but can it generate revenue? By using social media to drive traffic to your web site, subscriptions to your listserver and pass-along for your e-newsletters, you’re adding value that can translate into more interest and higher revenue from digital ad and sponsorship inventory.

Membership Marketing Blog: Three Steps to Engage Volunteers in.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Three Steps to Engage Volunteers in Membership Marketing. Marketing News.

10 Takeaways from ASAE’s Membership, Marketing & Communications Conference

Slice-Works

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Potential revenue. Market Communications Choices. — Recruiting. More Skeptical of Marketing Messages. —

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Choose the Best Marketing Promotional Items. Giveaway swag is an oft-overlooked aspect of successful marketing.

Membership Marketing Blog: Using Market Segmentation in.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Yes Marketing Works.

Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download.

Under Investing in Membership Recruitment: The Biggest Mistake made by many Membership Organizations

Membership Marketing

The writer asked me, “What do you think is biggest mistake that organizations make in the membership marketing?”. One recent group I spoke with, for example, wanted to stem their decade’s long membership decline by developing a marketing campaign to recruit an additional 3,000 members over the next year at a dues rate of $65 each. Unless they discover a marketing silver bullet, it is unlikely that they will accomplish their membership goal.

Content Marketing: How Weird Al Won by Spreading the Wealth

Associations Now

Behind those videos, however, was the kind of online content marketing strategy we’re all trying to create for ourselves. He convinced Funny or Die, Nerdist, and Yahoo to foot much of the bill for his viral takeover, stretching out his marketing budget to Beyonce-like levels.

Membership Marketing Blog: Membership Marketing Response.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Labels: Data Analytics , Test marketing.

3 Surprising Uses for Member Engagement Metrics (that Can Make You Money)

Socious

Here are three of the best ways to use your member engagement metrics to help increase revenue. 3 Ways to Use Engagement Metrics to Increase Revenue. Sponsors are often an important source of non-dues revenue for associations. Using Engagement to Increase Revenue Takeaway.