Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

A new report from the B2B firm Clutch found that nearly 15 percent of recent hires in a survey got their jobs via a social platform. In the current tight job market, candidates face better odds than usual of finding a gig, the report notes.

Tips for association member recruitment

Aptify

Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . Promote the incentive on your home page, in your blog sidebar, in email campaigns, and on social media. .

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Market Your Donation Page With 6 Stellar Social Media Strategies

SocialFish

If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! Not only is social media a huge part of our day-to-day lives, but it’s also a great platform for causes to get the word out about their mission and their latest fundraising campaigns.

Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

MembersClicks

What marketing channels does your association use to recruit new members? And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Social CRM is the way that you will get to ROI. Identify your marketing goals.

Associations’ Social Media Confidence Grows

Associations Now

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver.

3 Ways to Use Social Media to Grow Membership

SocialFish

Now you may have a growth strategy in place (as part of your association’s strategic plan), but does that growth strategy incorporate social media? If not, you may want to consider adding that in, as social media is typically a fairly cheap and easy way to reach new eyes. Not sure how to grow your organization’s membership using social media? Real time + relevancy = social media GOLD! This post originally appeared on MC Talks.

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Associations face several challenges when it comes to social media measurement.

Turn Your Social Media Goals Upside Down

Association Adviser

It shows all too clearly that social media is still considered a broadcast medium by many associations. Too many associations still treat social media as a one-way broadcast medium and are missing great engagement and intelligence-gathering opportunities from members. Social media strategy is much greater than merely nudging or bribing your members to share, tweet or follow your content and calling that engagement. percent agree); member recruitment (10.8

Making Sense of Social Media Analytics

SocialFish

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE’s Technology Conference. Making Sense of Social Media Analytics from Maggie McGary.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend? One time-tested way to boost recruitment is through members-only benefits.

3 Ways Social Media Changed This World for the Better

SocialFish

It’s somewhat in trend these days to keep talking about how social media actually made us lonely. On a large scale social media sites have made the world better bringing positive change to many areas of our life. Recruiting and Career Building.

Social Media Measurement Resources for Associations

Mizz Information

A few months ago I did a presentation about social media analytics for associations. The important thing to remember, IMO, when it comes to social media analytics for associations is that social media for associations is different than social media for brands.

Hot Association Social Media Jobs This Week – January 13

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. The Social Media Associate champions the creation and execution of communal online programs to increase SGIA’s engagement, visibility and activity.

Daily Buzz: Recruiting Volunteers

Associations Now

So when opportunities to make a difference suddenly arise, nonprofits need to have a recruitment plan ready, says a blog post by the Forbes Nonprofit Council. There are multiple ways to effectively recruit volunteers. For one, your organization should always be building recruitment relationships, even before there is an urgent need for assistance. Social media is a good place to connect those who are passionate about your organization with the volunteer opportunity.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

Corporate + Social. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Without a doubt, THE most important step in any membership recruitment campaign is determining your existing reputation.

5 Colleges Using Social Media to Boost Student-Alumni Relations

SocialFish

————— Many college students are willingly without a landline, but few are without their social media in the palm of their hand. Colleges recognize social media has become one of the most powerful ways to both convey and aggregate information.

Top Association Social Media Jobs This Week – February 9

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Director of Content Marketing , TechSoup – Help us change the world! Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board !

Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Whereas a few years ago in the association community, social media was a topic that dominated almost every event agenda, the topic has all but fallen off the radar in favor of this year''s hot topics, content marketing, big data and the like.

Behind China's Great Firewall ? A Social Media Platform Primer.

GlowGlobally

Market & Biz Plan. Behind China’s Great Firewall – A Social Media Platform Primer. Categories: MARCOM , Market & Bus Planning , Member Services. FaceBook, LinkedIn, Twitter and YouTube are the most recognized social media tools used in the world today.

Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

Jenise Fryatt , co-owner/marketing director for Icon Presentations AV for events, recently wrote about speaking on social media for a large industry conference. The Revised FTC Endorsement Guidelines And Speaker Social Media Conference Promotion.

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. “Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog.

The State of Social Media in Membership Marketing

Mizz Information

Each year, Marketing General puts out a Membership Marketing Benchmarking Report. And of course, each year I read the report from the social media/community management lens.

Membership Marketing Blog: Using Social Media to Recruit Staff

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Using Social Media to Recruit Staff. Labels: Social Media. Marketing News.

5 More Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Associations have their own unique challenges when it comes to social media marketing. Marketing goals for such organizations are often not as simple as convincing people to buy a product. Why not repurpose it for your content marketing?

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Three awesome social media campaigns by CVBs and hotels

SocialFish

CVBs provide information for visitors about the accommodations, attractions, restaurants, nightlife, and cultural events in their cities, and they also mobilize marketing campaigns and operate visitor centers in central downtown locations. What’s coming down the pike in social marketing?

Daily Buzz: Keys to Better Member Recruitment

Associations Now

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. It helps to optimize your presence on social media. Your existing members can also help in your recruitment efforts.

Social Media Roundup: Utilize Word-of-Mouth Marketing

Associations Now

Do you trust them to help you out when it comes to recruiting new members? That, and more, in today’s Social Media Roundup: Says Who? Word of mouth can be an important tool, especially when recruiting new members.

Wednesday Buzz: Social Media Mistakes of 2015

Associations Now

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. And, throughout the year, major brands provided great examples of what to do and, more importantly, what to absolutely avoid on social media.

4 Questions to Ask About Your Association Social Media Strategy

Cvent Association Tips

Whether you want to build awareness of a cause; increase conference attendance or recruit new members, creating a social media strategy for your association is much easier when you are clear about where you are and where you want to go.

Membership Hack: Instagram Recruitment

Associations Now

The American Society of Interior Designers takes advantage of Instagram’s visual appeal to market to prospective members. It only makes sense that the American Society of Interior Designers would use Instagram, a social media platform that’s visually inclined, to recruit new members.

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Corporate + Social. April 24th, 2012 | Posted in Member Engagement + Retention , Social Media and Business Trends. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. In the Tampa market, The Moose are piloting the largest public education campaign in their history. Smith is the Director, Inbound Marketing at YourMembership.com. Corporate + Social.

8 use cases for social media and associations

SocialFish

In case you missed them, or want them all in one handy link, here is a nice roundup for you of our Social CRM Use Case series , which was originally created for the Avectra blog. ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. Labels: Social Media. Membership Marketing Benchmarking Report.

Top 5 Association Marketing Takeaways from Xperience2014

YourMembership Blog

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. Ben Martin, CAE and Chief Engagement Officer at Online Community Results , shared his valuable insights on the significance of social media.

Membership Marketing Blog: News on Social Media and.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. News on Social Media and Membership Marketing. Membership Marketing Benchmarking Report.