Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns.

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Higher Logic

FEBRUARY 4, 2020

10 Association Communications Stats + Membership Tips. Tip: Tap into tools that support the collection of comprehensive member data. Tip: Implement membership elements younger prospective members favor, such as: Mentoring programs : When your older members retire, they take that industry knowledge out the door with them.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably.

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YourMembership

MAY 15, 2012

Five Tips to Rock Membership from Moose. But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too.

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MemberClicks

OCTOBER 29, 2021

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

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Associations Now

MARCH 4, 2020

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. Content marketing specialist Rob Browne offers tips on the Wild Apricot Blog on how to make it successful.

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. Resource: Email Marketing vs. Marketing Automation [Explained]. Tip #2: Let Association Members Choose Email Frequency.

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MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. So, how do association marketers speak to young members and get them to lean in? With these 9 tips, you can work to enhance your member experience and frame your membership benefits in a way that’s compelling for young members. .

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Another is persuading members to make time for association engagement. Gamification at events.

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YourMembership

SEPTEMBER 11, 2018

The post 6 tips to keep new members engaged with your association appeared first on YourMembership. Think about it: Most people decide if they’re going to participate in your association long-term within the first months, days and even minutes of joining. They provide.

Member Engagement 310

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Blue Sky eLearn

JULY 24, 2019

With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement. Here are 5 tips to help you maximize your impact and make sure your event is the event of the year: Picking the Right Association Management Software.

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YourMembership

JUNE 12, 2018

The post 6 tips to boost your association membership through events. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close? appeared first on YourMembership.

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Reid All About it

APRIL 12, 2024

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. by Tony Rossell, Marketing General Inc.

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Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? How to map out your association’s processes Now that you know why you should leverage business process mapping, here are five tips to begin outlining your processes and prepare for a successful implementation : 1. Download now

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Associations Now

DECEMBER 18, 2018

Savvier member recruitment. This year, a few associations took clever approaches to traditional member recruitment campaigns. But you don’t need a major retail event or sports month to recruit prospects. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now. Personalization made simple.

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Higher Logic

MAY 19, 2016

Could your marketing department benefit from your organization’s community? It doesn’t matter what your community is for or why your organization decided to establish one -- it can be a powerful tool for your marketing department. Your most dedicated members or customers are also some of your greatest marketing allies.

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Fonteva

FEBRUARY 9, 2021

These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members. That’s why our first tip will be investing in a key management solution. Email marketing and communication. However, as time goes on, the same old engagement tactics won’t hold out.

Member Engagement 98

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Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruiting 370

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Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). The report is built on survey responses from over 800 associations.

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Thanks For Playing

OCTOBER 16, 2012

I'm presenting on the topic above at the Events By Design Small Staff Association workshop today, and while it's too late to join us, I thought I could share my best membership marketing tips for small staff associations (aka "the handout") with everyone. If you don’t know, FIND OUT! Customer Service! Little Things Mean a Lot!

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Marketing Newsletter Recruiting Recruitment 150

MemberClicks

AUGUST 25, 2020

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter. Luckily, your membership management software has features that can make those emails stand out — and help you save time, too!

Email Marketing 52

Email Marketing Software Marketing Tips 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

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Aptify

JULY 1, 2021

Membership recruitment is a never-ending project. So, what strategies guide your plan for recruiting these new members? So, what strategies guide your plan for recruiting these new members? And what tactics will you use to achieve your recruitment goals? How to create a membership recruitment strategy. Get it now.

Recruiting 146

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Reid All About it

APRIL 28, 2023

WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Membership marketing has come a long way since I first started in associations. Frankly, we’re smarter about it now. Audience avatar. Online community. 1 CAE credit.

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Associations Now

NOVEMBER 20, 2019

Develop your recruitment strategy. If your chapter is in low supply, try these volunteer recruitment strategies from Peggy M. With the right leadership and planning,” the team writes, “your mentoring program can emerge as a top member benefit and help you meet association goals like recruitment, renewal, and engagement.”.

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Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic.

Newsletter 370

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Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. Discover opportunities to recruit new members. Therefore, our first tip for using data to improve your association’s management is cleaning and organizing your database beforehand. Discover opportunities to recruit new members.

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Achieve

DECEMBER 8, 2023

Email marketing. About the Author Jerry Tsai Jerry Tsai is the President of Acceptd , a Togetherwork company that is the premier recruitment, application, and audition platform for the arts. Building alumni relationships is an ongoing process, but your fundraising and engagement results will make your efforts worthwhile.

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Achieve

MAY 19, 2022

In this quick guide, we’re going to cover four tips to help your team stay organized when. With these tips, you can make the auction planning process a breeze. Quid pro quo donations—or any amount that guests pay over the fair market value of something at your event—could be match-eligible if the guest works for a company with a.

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Tips Organization Software Team 59

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?

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Recruiting Recruitment Social Media Member Experience 136

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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Achieve

DECEMBER 22, 2015

How can employers recruit the “right” millennial for their company? Achieve was wrapping up a very successful recruitment campaign, and Jeremy reached out to see if I had any tips for how he could improve his initiatives. There is no “one way” to recruit and retain millennials. I have a friend. We’ll call him Jeremy.

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millennials Recruiting Recruitment Team 52

Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. Here are their tips: Sweat the small stuff. What if you’re not currently searching for a new role?

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Tips Committee Course Recruiting 107

Nimble AMS

MAY 13, 2022

Recruiting younger members by providing desirable benefits is vital for organizational success and longevity.?When Be prepared to offer industry-specific certifications at your organization so early careerists can market themselves to potential employers. Mentorships. Association career center ?.

millennials 113

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Reid All About it

JANUARY 12, 2024

Bill Conforti at Association Analytics shares six tips to transform your association’s dirty data in 2024. More info/register (ASAE Marketing Professionals Community). Unlike social media platforms, your association controls your mobile app platform—a tangible reminder of membership benefits. Dirty data. More info/register.

LMS 266

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Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling.

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