Recruit the Whole Person

Spark Consulting

Last week, I was teaching the volunteer management course for ASAE’s Association Management Week with the smart and talented Andrea Rutledge (Executive Director of the National Architectural Accrediting Board), and she and I got chatting about membership recruitment. What are you doing to “recruit the whole person”?

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Marketing: How will you encourage prospective members to attend? One time-tested way to boost recruitment is through members-only benefits.

Volunteer Recruitment: Crafting a Compelling Email

MembersClicks

Does your association or chamber currently have a volunteer recruitment strategy in place? For that reason, it’s best to have an ongoing recruitment strategy. Well it could be as simple as a page on your website and a series of email marketing campaigns.

Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

Collecting data supports your growth strategy by allowing your association to create and track automated recruitment campaigns, as well as activity within specific online communities dedicated to your chapters, committees, and councils.

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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing.

Wednesday Buzz: Recruiting Passionate Members As Marketers

Associations Now

Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. “Some members may be more than happy to focus on engagement—helping new members get involved in the association,” Rossell writes on the Membership Marketing Blog.

Study: A Slow Hiring Process Turns Off Gen Z Recruits

Associations Now

Make sure you’re keeping your recruitment technology up with the times. Millennials already in the job market, as well as generation X workers, were less likely to thumb their noses—but more than a third of respondents in both demographics said an outdated recruiting process was a turnoff.).

How to Get Current Attendees to Recruit New Ones

Associations Now

You may have a sophisticated marketing campaign in place to get prospects to sign up for one of your upcoming conferences, but at times, it can feel like all that effort yields few people clicking that “register” button.

3 Real Ways to Improve Your Membership Marketing Program

YourMembership Blog

To successfully attract and keep association members, continually remind yourselves membership marketing is a process. Many associations struggle to improve their membership growth and retention.

Member Recruitment Tactics: Is Paid Digital Marketing the New Direct Mail?

MembersClicks

What marketing channels does your association use to recruit new members? And of those associations that use digital marketing effectively, paid Facebook advertising and remarketing (Facebook, AdRoll, and Google) are the most effective methods.

Recruiting Members Face-to-Face

Eric Lanke

And when I found myself across a conference room table from its president, listening to him describe his company, its products and services, the markets it served, and the workforce development challenges it faced, I felt even more confident in that assessment. I was on the road again this past week. As has become my habit, whenever I find myself going somewhere, I check our database to see if there are any members in the area and, if so, I try to reserve some time to go visit them.

Recruiting members. and keeping them

Association Adviser

Are you at a stalemate when it comes to recruiting and retaining members? Create a contest and challenge members to recruit others to join. For each new recruit, the member’s name goes into a drawing for an iPad. Branch out from the typical places you recruit members.

How Moose Became King of the Forest: 5 Tips for Recruiting

YourMembership Blog

But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too.

Should You Invest in Recruiting Software?

Associations Now

Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. According to a recently released Marketresearchpro report , the recruiting software market is set to experience worldwide growth by 2025.

Monday Buzz: Recruiting Student Volunteers

Associations Now

Growth management: Grit Marketing wants to know if your online community has grown too large to be effective? The post Monday Buzz: Recruiting Student Volunteers appeared first on Associations Now Inspire more students to participate in volunteer work.

Report: Social Media Gaining Ground as Talent Recruitment Tool

Associations Now

The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. In the current tight job market, candidates face better odds than usual of finding a gig, the report notes.

Hotel Group Launches New Job-Recruiting Initiative

Associations Now

The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry.

Afraid of a “Ghost”? How to Keep Recruits From Disappearing

Associations Now

But with a tight job market, both scenarios threaten to make your hiring situation a real mess. If you’re seeing a lot of interview recruits dropping out at the last minute, consider reworking your strategy in a way that mitigates the stress those no-shows can create.

How to Apply Social to Marketing and Membership Recruitment

SocialFish

Do you work in Marketing? Used in the right way, social media marketing can help you acquire new customers, convince customers to buy more often, and increase the amount customers spend with you. Given all of that, what can the marketing team actually DO with social?

How to Recruit New Members at Your Events

Membersuite

Leverage their attention to improve member recruitment efforts! Try out these ideas for marketing membership to attendees before, during, and after your event ???Event attendees are the “warmest” membership leads.

SNMMI Rekindles and Sparks Recruitment Among Their Lapsed Member Base [Case Study]

Higher Logic

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. Marketing automation supports an advancing field.

Your Member Recruiting Campaign Will Fail Without This

YourMembership Blog

Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. In the Tampa market, The Moose are piloting the largest public education campaign in their history. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: associations , bar association , member community , member organizations , Moose , recruiting members.

Monday Buzz: How to Recruit Small Businesses

Associations Now

Recruiting small businesses to join your organization is difficult, but these tips could help. Many organizations already know the value of recruiting small businesses as members, but servicing emerging businesses can come with a unique set of challenges.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. As always, marketing is evolving. As AI advances, so will our marketing capabilities.

How to Leverage Social Media for Successful Marketing and Membership Recruitment

SocialFish

Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. Identify your marketing goals.

A LinkedIn-Centric Strategy for Member Recruitment

Associations Now

And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. Barkan suggests that they do, particularly in regard to market outreach and lead generation. How does your association use LinkedIn for member recruitment?

Beyond Membership Marketing - Why Modernizing Your Recruitment Strategies is a Must

Wild Apricot

Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”. membership

In Recruitment, a Little Recognition Goes a Long Way

Associations Now

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time.

2018 Member Recruitment Techniques: What's Hot and What's Not

MembersClicks

As you may well know, marketing trends are changing all the time. We’ve recently checked out Marketing General Incorporated’s Membership Marketing Benchmarking Report and found some member recruitment facts we think you should know! Check out what member recruitment techniques your association needs to focus on and the ones you can ditch in 2018! association management member engagement membership management Small Staff Chatter marketing

Coaches vs. Cancer: Groups’ Fundraising Strategy Eyes New Recruits

Associations Now

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit.

7 Best Practices for Membership Marketing

Slice-Works

Membership Marketing Best Practice #1. When looking at your membership marketing, you first need to identify the primary drivers of membership for the audiences you are trying to capture. Membership Marketing Best Practice #2. Membership Marketing Best Practice #3.

3 Reasons to Use Your Advocacy Efforts for Member Recruitment

MembersClicks

In today’s political climate, capitalizing on your organization’s advocacy efforts could be a big win in terms of member recruitment. This especially holds true for young professionals : We know that having a strong cause to support is important to this group!

Membership Essentials: Recruitment and Renewal Strategies Webinar

Membership Marketing

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. Promotional Tactics – How a member will be reached by selecting the best marketing channels like personal sales, direct mail, email, telemarketing, etc.

How Understanding Lifetime Value Powers Your Membership Marketing

Membership Marketing

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Now Hiring: Social Recruitment on the Rise, Study Says

Associations Now

Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. And social recruiting offers more than just cost savings for employers.

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? PR and Marketing can only do so much can turn around a corrosive work culture. Have you enjoyed our culture-related content?

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent? PR and Marketing can only do so much can turn around a corrosive work culture. Have you enjoyed our culture-related content?

Problems Associations Have When Upscaling Marketing Technology

HighRoad Solution

Marketing technology, or MarTech, is more powerful than ever these days. You can upgrade to tools that will revolutionize your association’s communication strategy, automate new member recruitment, and provide powerful data-driven insights

The Secret to Recruiting the Best Talent: Authentic Employer Branding

SocialFish

Join Jamie Notter and Charlie Judy at WorkXO for the first in our new HR webinar series in partnership with QuestionPro about The Secret to Recruiting the Best Talent: Authentic Employer Branding. Why is it so hard to recruit and retain the right talent?

Thursday Buzz: Recruit the Right Microinfluencer

Associations Now

Also: Take a look at the tools and processes of modern marketing. We’ve all seen how influencer marketing works for big brands, but associations that target a niche audience can also see success from running a microinfluencer campaign. Modern Marketing.