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He continues his primary work specializing in international strategy development for associations, but he calls the The Graphene Council “a real-life proof of concept” for that experience and his strategic approaches. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy. And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. How does your association use LinkedIn for member recruitment? MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
The time to reignite your membership recruitment efforts is now. Associations are no longer in a bubble or immune to market realities. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. MORE
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors. MORE
Membership recruitment is a never-ending project. What strategies will guide your plan for. Membership & Marketing Member Retention Member RecruitmentEvery year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. The post 5 ignored methods to grow association membership. MORE
Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Express Talks: Innovate Your Survey Strategy appeared first on Association Adviser. Features Marketing & Communications MORE
This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. New Member Recruitment Incentives. So, those are my thoughts today on culture membership and recruitment. MORE
With unemployment at its highest level in nearly a century, there are now millions of people flooding the job market across every industry and every state. Those out of work are focused on getting back into the job market as quickly as possible, especially now that some businesses are starting to reopen to the public. […]. The post Embrace These Recruiting Strategies to Attract the Right Job Candidates appeared first on Association Adviser. MORE
With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. The post 5 resources for boosting recruitment and retention appeared first on AssociationSuccess.org. MORE
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Demographics play a key role in recruiting members. MORE
Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership. MORE
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy. MORE
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy? MORE
If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! That being said, mastering social media marketing can be hard, and finding the optimal ways to share your donation page on these sites can be even harder. Without the right tools, strategies, and general marketing know-how, nonprofits risk major marketing missteps! Let’s dive into these awesome ways your team can start marketing your donation page on social sites! MORE
For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Additionally, the driver for this rapid improvement appears to be associations refocusing on membership recruitment. Each of the four years after the Great Recession produced the best new member recruitment years to date in our research. In either case, what should your membership marketing playbook look like for right now? MORE
This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. For some additional ideas on how to implement a content marketing program, you may want to take a look at my post titled, Using Online Lead Generation to Drive Membership Recruitment. MORE
Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. The real secret sauce for RAPS’ successful conference kick-off was the 40 high-influencing, well-connected and long-standing attendees they recruited to act as table hosts and connectors during the session. Rethinking Your First-Timer Strategy appeared first on Velvet Chainsaw. MORE
Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently. According to a recently released Marketresearchpro report , the recruiting software market is set to experience worldwide growth by 2025. MORE
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. A third conversation was another conference call where an association CEO was speaking with state association executives giving them advice on membership renewals, how to go about it, and providing tips on how to address membership recruitment. MORE
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. To meet these recruitment challenges, many groups find success with a basic three-stage marketing and sales process. Marketing – It is inefficient for sales to call cold leads. MORE
Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”. membership MORE
Sohini and I will share the strategies membership organizations can steal from fundraisers in order to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. The keys to creating compelling, multi-channel campaigns to recruit new members and volunteers. fundraising marketing membership webinars whitepaper Sohini Baliga Wild Apricot MORE
When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Ready to recruit a fresh pool of members for your program? MORE
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Email marketing. Have you piloted a member recruitment campaign with a chapter? MORE
Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. These slides should be self explanatory, but if you have any specific questions about social media marketing for associations, please feel free to post them in the comments. Identify your marketing goals. Those marketing goals will determine what sites you should be on. - MORE
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. How can CEOs Use a Government Relations Framework to Recruit New Members? MORE
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours. MORE
Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started. The post How to Recruit and Engage an Entirely New Generation of Members appeared first on Smooth The Path. Some associations are seeing exceptional member growth while other associations are seeing a decline. MORE
Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members. Learn more tips and strategies for boosting your membership. MORE
The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. In the midst of a tight job market, the hotel industry wants to ensure its members have a battle-tested worker pipeline. The post Hotel Group Launches New Job-Recruiting Initiative appeared first on Associations Now MORE
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Send a personal invitation for an exclusive briefing about marketing to the industry and targeted lead generation. MORE
The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Read the full case study for more details on their strategy and results. MORE
Membership recruitment and renewals efforts have been adjusted. On another call, where an association CEO was speaking with state association executives giving them advice on membership renewals, how to go about it, and providing tips on how to address membership recruitment. We’ve had a client that basically pulled up stakes and said, “No, we’re not selling anything or marketing anything to anybody right now.” MORE
I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to recruit new members. In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong. MORE
A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources. Promotional Tactics – How a member will be reached by selecting the best marketing channels like personal sales, direct mail, email, telemarketing, etc. MORE
The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience. MORE
Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? Industry News + Trends Member Engagement + Retention Membership Management Thought Leaders association management software association members association membership growth member engagement member recruitment membership growth membership marketing OSCPA The Ohio Society of CPAs young professionals MORE
It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” ” Nonetheless, it raises an interesting question: When it comes to marketing a product, when does it pay to be quiet or focus your efforts on a single channel? The post Wednesday Buzz: Silence as a Marketing Strategy appeared first on Associations Now MORE
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline. MORE
Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications MORE
Does your association or chamber currently have a volunteer recruitment strategy in place? Or is that strategy, we ask for volunteers as we need them ? For that reason, it’s best to have an ongoing recruitment strategy. Well it could be as simple as a page on your website and a series of email marketing campaigns. If it’s the latter, while that might work on occasion, chances are, at some point in time, you’re going to come up short. MORE
Moery Company
SEPTEMBER 29, 2020
This week JP Moery explains why it’s important to have a pulse on your organization’s culture followed by three incentives you can use to help recruit new members. New Member Recruitment Incentives. So, those are my thoughts today on culture membership and recruitment.
Association Adviser
JUNE 8, 2020
With unemployment at its highest level in nearly a century, there are now millions of people flooding the job market across every industry and every state. Those out of work are focused on getting back into the job market as quickly as possible, especially now that some businesses are starting to reopen to the public. […]. The post Embrace These Recruiting Strategies to Attract the Right Job Candidates appeared first on Association Adviser.
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Blue Sky eLearn
MARCH 27, 2018
When it comes to recruitment for your association, you have to walk a thin line. Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Ready to recruit a fresh pool of members for your program?
Moery Company
MARCH 10, 2020
The time to reignite your membership recruitment efforts is now. Associations are no longer in a bubble or immune to market realities. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.
Higher Logic
NOVEMBER 12, 2019
The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. To address their stalled membership, they created an automated marketing campaign leveraging data in their AMS and feedback information. Read the full case study for more details on their strategy and results.
Moery Company
APRIL 27, 2020
Membership recruitment and renewals efforts have been adjusted. On another call, where an association CEO was speaking with state association executives giving them advice on membership renewals, how to go about it, and providing tips on how to address membership recruitment. We’ve had a client that basically pulled up stakes and said, “No, we’re not selling anything or marketing anything to anybody right now.”
Higher Logic
JANUARY 2, 2019
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques. As always, marketing is evolving. Marketing should be embedded into the sales process by helping move leads through the pipeline.
Aptify
JULY 1, 2020
Here are four ideas to help you reach your recruitment goals , even in challenging times : Provide valuable , relevant content. . TECH TIP: Aptify AMS includes a full featured marketing application that allows you to create and manage targeted, multi-channel communications and campaigns that help you reach prospective members. Learn more tips and strategies for boosting your membership.
Association Success
SEPTEMBER 18, 2020
With the quarter coming to an end, it’s no wonder association professionals are looking for ways to boost their recruitment and retention rates before the end of the year. The post 5 resources for boosting recruitment and retention appeared first on AssociationSuccess.org.
Wild Apricot
DECEMBER 27, 2012
Here's an overview of a new article in our Membership Knowledge Hub that explains the need to shift away from “selling memberships” and to start “inviting” members to become part of their distinctive community”. membership
YourMembership Blog
MAY 15, 2012
The following is a guest post from Lynda Baldwin at Communication Strategies Group, Inc., But like many other membership-based organizations, the Moose often finds itself riding through the peaks and valleys of member recruitment. Generally, its membership drive relies on existing members sticking around year after year and reaching out to recruit their friends to join, too. Demographics play a key role in recruiting members.
Associations Now
OCTOBER 5, 2016
Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. Interesting discount strategy: The National Tactical Officers Association is now offering a $25 “digital” membership.
Membership Marketing
JULY 7, 2020
Membership recruitment for a trade association brings more challenges than selling individual membership. Here are some of the players to consider in the process of recruiting a company or organization to join your trade group and the strategies for a successful program. To meet these recruitment challenges, many groups find success with a basic three-stage marketing and sales process. Marketing – It is inefficient for sales to call cold leads.
Associations Now
AUGUST 31, 2016
He continues his primary work specializing in international strategy development for associations, but he calls the The Graphene Council “a real-life proof of concept” for that experience and his strategic approaches. So, to grow The Graphene Council, he pursued a LinkedIn-only strategy. And, as the group grew in size, Barkan touted its increasing numbers in his templated recruiting messages. How does your association use LinkedIn for member recruitment?
Association Adviser
AUGUST 15, 2019
Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Innovate Your Survey Strategy appeared first on Association Adviser. ASAE 2019 Annual Meeting Recaps Features Marketing & Communications
Higher Logic
JANUARY 29, 2019
Achieving great engagement requires a commitment to a great member engagement strategy. Why is a Member Engagement Strategy So Important? It's only been a focus for the past few decades and, unlike more traditional disciplines like marketing and finance, you can't go to school and major in it. And the first step to improving member engagement is creating a winning member engagement strategy. How Do You Create an Effective Member Engagement Strategy?
Associations Now
DECEMBER 13, 2016
Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. The new campaign, which launched last weekend and runs through April 3, 2017, features a 30-second TV commercial, in which four iconic Division I college basketball coaches leverage their passion for recruiting new players to help ACS recruit new donors.
Associations Now
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Email marketing. Have you piloted a member recruitment campaign with a chapter?
Membership Marketing
DECEMBER 27, 2016
A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources. Promotional Tactics – How a member will be reached by selecting the best marketing channels like personal sales, direct mail, email, telemarketing, etc.
Higher Logic
AUGUST 9, 2018
The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. Like many associations, they did not have a 100 percent renewal rate, but were hesitant to utilize the marketing tools that were available but unfamiliar to them, for fear of making a mistake that would negatively impact the member experience.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
Blue Sky eLearn
JANUARY 14, 2019
What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. This strategy is also effective because you get to build off of the hard work that they’ve already done to grow their member population, and they off yours.
Moery Company
SEPTEMBER 22, 2020
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Send a personal invitation for an exclusive briefing about marketing to the industry and targeted lead generation.
Membership Marketing
MAY 13, 2020
For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. Additionally, the driver for this rapid improvement appears to be associations refocusing on membership recruitment. Each of the four years after the Great Recession produced the best new member recruitment years to date in our research. In either case, what should your membership marketing playbook look like for right now?
YourMembership Blog
JANUARY 22, 2018
Membership recruitment is a never-ending project. What strategies will guide your plan for. Membership & Marketing Member Retention Member RecruitmentEvery year, members leave your association—they retire, change jobs or professions, go out of business, lose their professional development budget, or just vanish for unknown reasons. As members go out the back door, you must keep new ones coming in the front. The post 5 ignored methods to grow association membership.
SocialFish
APRIL 30, 2018
If there’s one place your nonprofit’s marketing team wants to be online, it’s social media! That being said, mastering social media marketing can be hard, and finding the optimal ways to share your donation page on these sites can be even harder. Without the right tools, strategies, and general marketing know-how, nonprofits risk major marketing missteps! Let’s dive into these awesome ways your team can start marketing your donation page on social sites!
Associations Now
OCTOBER 31, 2018
Recruiting software can help HR teams become more efficient, but before you jump on board, you’ve got to know which function you’re looking to improve. If so, your association might want to consider implementing recruiting software, applications or algorithms that help HR professionals do their jobs more efficiently. According to a recently released Marketresearchpro report , the recruiting software market is set to experience worldwide growth by 2025.
SocialFish
NOVEMBER 14, 2012
Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts. These slides should be self explanatory, but if you have any specific questions about social media marketing for associations, please feel free to post them in the comments. Identify your marketing goals. Those marketing goals will determine what sites you should be on. -
Moery Company
DECEMBER 18, 2020
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. How can CEOs Use a Government Relations Framework to Recruit New Members?
Association Adviser
AUGUST 15, 2019
Members are not numbers, and statistics won't solve your member recruitment and retention issues, says Scott Douglas with the National Strength and Conditioning Association. The post Express Talks: Innovate Your Survey Strategy appeared first on Association Adviser. Features Marketing & Communications
Associations Now
OCTOBER 29, 2014
It’s probably a stunt, though; Taco Bell’s Senior Director of Digital Marketing and Platforms Tressie Lieberman suggests that the company “won’t be able to stay away for too long.” ” Nonetheless, it raises an interesting question: When it comes to marketing a product, when does it pay to be quiet or focus your efforts on a single channel? The post Wednesday Buzz: Silence as a Marketing Strategy appeared first on Associations Now
Moery Company
APRIL 14, 2020
President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. A third conversation was another conference call where an association CEO was speaking with state association executives giving them advice on membership renewals, how to go about it, and providing tips on how to address membership recruitment.
Associations Now
JANUARY 28, 2019
The American Hotel & Lodging Association’s Hospitality is Working campaign will support the recruitment and placement of Opportunity Youth—16 to 24-year-olds who are out of both school and the workforce—in the hospitality industry. In the midst of a tight job market, the hotel industry wants to ensure its members have a battle-tested worker pipeline. The post Hotel Group Launches New Job-Recruiting Initiative appeared first on Associations Now
Velvet Chainsaw
NOVEMBER 6, 2019
Being intentional and having a plan for how you welcome someone who is experiencing your conference for the first time is not only the right thing to do, it’s also a smart attendee acquisition strategy. The real secret sauce for RAPS’ successful conference kick-off was the 40 high-influencing, well-connected and long-standing attendees they recruited to act as table hosts and connectors during the session. Rethinking Your First-Timer Strategy appeared first on Velvet Chainsaw.
Higher Logic
JUNE 5, 2018
If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.
Eric Lanke
DECEMBER 17, 2018
I've been thinking this week about metrics for the marketing and communications function of my organization. Specifically, what's the best way to measure the contribution of our marketing efforts in the achievement of our program goals? We want to recruit new members. In order to help achieve those goals, we engage in a variety of different marketing activities. Holding these marketing activities up to the metric of the program goal seems wrong.
YourMembership Blog
FEBRUARY 28, 2017
Strategies to expand your association’s younger membership base. Do you have a strategy in place to grow your association’s pipeline of younger members? Industry News + Trends Member Engagement + Retention Membership Management Thought Leaders association management software association members association membership growth member engagement member recruitment membership growth membership marketing OSCPA The Ohio Society of CPAs young professionals
Smooth The Path
FEBRUARY 13, 2018
Understanding our youngest members, in the same way, we know our Boomer and Gen X members, is critical to forming great organizational growth strategies, solving many marketing woes, and getting our innovation engine started. The post How to Recruit and Engage an Entirely New Generation of Members appeared first on Smooth The Path. Some associations are seeing exceptional member growth while other associations are seeing a decline.
Membership Marketing
MAY 23, 2013
This technique is called a content marketing strategy where free samples of your membership content are made available -- typically online -- and those interested in using it connect with your organization. Joe Pulizzi shared some good insights on why content marketing may not work in the May. For some additional ideas on how to implement a content marketing program, you may want to take a look at my post titled, Using Online Lead Generation to Drive Membership Recruitment.
Spark Consulting
FEBRUARY 6, 2018
Sohini and I will share the strategies membership organizations can steal from fundraisers in order to create compelling campaigns that bring in money, build relationships, and attract diverse audiences. The keys to creating compelling, multi-channel campaigns to recruit new members and volunteers. fundraising marketing membership webinars whitepaper Sohini Baliga Wild Apricot
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