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Association Brain Food: 7.4.25

Reid All About it

Fellow membership geeks, it’s here: the 17 th annual edition of the membership marketing benchmarking report from MGI. The report covers all aspects of recruitment, engagement, and retention, plus expanded and new sections on AI, generational issues, workforce development, and membership research. Exhibiting strategy.

Revenue 195
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Association Growth Strategy: 6 Tech Tools to Drive Member Recruitment + Retention

Higher Logic

The six add-on tech tools we’ll cover today will help you support a sustainable association growth strategy by showcasing membership value so that your current members and prospects have a strong understanding of the value of their dollar within your community. Read the full case study for more details on their strategy and results.

Tools 205
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Association Brain Food: 5.9.25

Reid All About it

Recruiting awards judges. OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. Membership value. Limited resources.

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Why do content strategies fail —and what can you do about it?

Revenue 258
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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258
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The Complete Guide to Marketing Automation for Nonprofits + Top Tools to Use

Wild Apricot

Marketing automation. Marketing automation for nonprofits simplifies repetitive tasks like sending emails, sharing updates on social media or following up with new supporters. In this guide, we’ll explain exactly what marketing automation is and why it matters for nonprofits. What Is Marketing Automation? The solution?

Tools 195