Debunking 5 Marketing Automation Myths

Higher Logic

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. More often than not, these issues are over-exaggerated marketing urban legends. Myth #1: Marketing Automation Is Far Too Difficult. Myth #2: Our Data Is Too Messy for Marketing Automation.

The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Marketing Automation Integration Member Retention

Membership Marketing: Get More Email Opens by Understanding Send Patterns

Higher Logic

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. The caveat is that 10 AM doesn’t refer to 10 AM at your workplace. It refers to 10 AM where your recipient is located. Email can be overwhelming.

Generational Marketing: Quick Tips for Association and Chamber Pros

MembersClicks

Segmenting your audience by generation and then marketing to those segments accordingly is what’s referred to as generational marketing. To appeal to each generation in your marketing efforts, check out the quick tips below! Baby Boomers, Gen X, Millennials, Gen Z.

Editorial Calendar: Content Marketing Step 4

Slice-Works

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. © Thinkstock: iStock Collection.

Three Ways to Expand Your Content Marketing Horizons

Associations Now

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. Which brings me to the art of content marketing. The post Three Ways to Expand Your Content Marketing Horizons appeared first on Associations Now

A-ha Moments from Hubspot’s Inbound Marketing Conference

Slice-Works

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. INBOUND MARKETING: THE LANDING PAGES. Strategically, it’s what marketing has said all along.

Growing Membership through Winback Marketing

Membership Marketing

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels.

How to Get Your Customers to Sell and Market for You

Socious

Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. The results will far outpace that of a single reference. You’ll easily pay $300-$500 for a new vacuum cleaner.

3 Must-Haves in Your Marketing Technology Stack (#3 Might Surprise You)

Socious

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. The 3 Essential Marketing Systems.

How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. The marketing power of social proof is turbo-charged when combined with social identity. Influencer social proof takes advantage of what marketers call the “halo effect.”

Online Course Marketing Tactics from Six-Figure Digital Entrepreneurs

WBT Systems

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Amy Porterfield , who teaches online marketing to aspiring digital entrepreneurs, is one of many digital entrepreneurs whose courses have put them in the six-figure club.

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Why Hire Slice Works for Your Campaign Marketing Solutions?

Slice-Works

Our campaign marketing solutions are specifically tailored to your brand and message. First, ask yourself a few questions: 1) Do you have a marketing strategy to grow your business? There are campaign marketing solutions for where the weaknesses lie in your business strategy. Inbound Marketing. If you answered NO to ANY of the questions asked above, you need inbound marketing in your life. We have 6 step approach to crafting your marketing and brand strategy.

5 Tips for Next Year’s Marketing Plan

GrowthZone

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals.

Using Empathy Mapping To Create Conference Target Market Personas

Velvet Chainsaw

It’s important that all of us better understand our target market customers. And it is critical when designing programs or services for your target market. Identifying and describing the top three to five target markets for you conference is critical to your conference success.

3 Ways to Improve Membership Acquisition at Your Association

Higher Logic

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Developing a growth strategy for your association takes time.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

A-ha Moments from Hubspot’s Inbound Marketing Conference

Slice-Works

I have been sympathizing with clients and prospects for the last year or more, saying that social media and online marketing are here to stay, and that we’re all still trying to figure it out. INBOUND MARKETING: THE LANDING PAGES. Strategically, it’s what marketing has said all along.

Ambush Marketing: 4 Ways to Diffuse Conference Scammers

Velvet Chainsaw

Chief among them are outboarding , when companies bypass exhibiting or sponsoring and set up shop on the fringe of your event, and suitcasing , which refers to non-exhibiting sellers who work the aisles or hallways. Let’s call it ambush marketing.

6 Steps to Implementing a New Marketing Automation Tool

Informz

So, you’ve watched a handful of demos, got buy-in from key stakeholders, and you’ve made your decision on new marketing automation software: congratulations! Think ahead about what numbers you might want to reference and what information you need, and extract it from the system now.

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4 Steps For Creating the Ultimate Video Marketing Plan

SocialFish

If marketing has shown us anything in recent years it’s this: visual marketing is more important than ever. When done properly, video marketing can really help you to spread awareness about your business or product and engage your followers.

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ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

————— Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify.

Should You Let a YouTuber Do Your Marketing?

Associations Now

Influencer marketing, or the concept of getting a prominent online creator to sell your product to their audience, has a significant ROI potential if done well, but it can be difficult to get started. That’s where influencer marketing comes into play.

Bureau Moves to Stop Flood-Damaged Vehicles from Deluging Market

Associations Now

NICB is worried some of those cars may be repaired and put back on the market. The whole catastrophe response is pretty much fine tuned to these kind of events,” said Frank Scafidi, NICB director of public relations, referring to the group’s approach toward floods, hurricanes, and wildfires.

Feel the love

Aaron Wolowiec

I didn’t want marketing speak, but instead the pros and cons of dining experiences. The point is: Word-of-mouth is a powerful marketing tool. And although it seems logical that members want to refer others, the main reason they don’t is because no one asked, WebLink says.

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Help Wanted: Find Your Next Marketing and Communications Star

Associations Now

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Remember, the most compelling candidates are frequently referred from current staff.

8 Things a Nonprofit Leader Really Needs to Know About Social Media Marketing

SocialFish

Implementing social media marketing into your nonprofit doesn’t have to be overwhelming if you harness the skills you already have! Implementing social media marketing for your nonprofit doesn’t have to be any different.

Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members.

”SPIKE” Your Marketing Efforts To Take Them To The Next Level

Associations Now

PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”. Marketers need to think about whether they can change behavior.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. In the spirit of these 4 elements, we’ve pulled 4 lessons from hip hop that apply to content marketing: Innovation, Remixing, Authenticity, Storytelling. Research relevant pop cultural references 2.

Friday Buzz: Marketing Challenges That the Pros Are Tackling

Associations Now

With all the noise around different marketing strategies, find out which ones the pros are actually employing. The sheer amount of digital marketing advice, tactics, and strategies that your association can employ can be overwhelming to choose from.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. What Old School Hip Hop Teaches us About Content Marketing from Aptify. Research relevant pop cultural references 2.

Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

But now we get to the reality, which is that finding and producing effective B2B case studies is challenging for marketing teams. We’re here to help customers marketers rise to the top with 16 case study tips, organized by each stage in the case study process.

5 Great Reads About Association Marketing & Engagement

SCD Group

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. Clarifying the Noise: The Content Marketing Spectrum [Exclusive Video] By Robert Rose, Content Marketing Institute Primarily, you’ve got content marketing, native advertising, and branded content.

Email Marketing Metrics

Experts in Membership Marketing

classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. In light of that reference, I hope that you find the above useful.

The Big Picture: BlogAds Logo Contest

The Big Picture

And they will pay $1,000 to the creator of the logo that is chosen and $300 to the blogger whose post refers or inspires the designer. Listed below are links to weblogs that reference BlogAds Logo Contest : Comments. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Marketing. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally.

Q&A: How to Prepare for the Global Data Protection Regulation (GDPR)

Higher Logic

Marketing Online Community Software Email Deliverability Marketing Automation Online CommunityIs your organization prepared for the Global Data Protection Regulation (GDPR)? This new E.U. legislation goes into effect on May 25, 2018.

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How Engagement Tools Improve Association Event Management

Higher Logic

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Interested in filling more chairs at your next event?

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Crafting a Magnetic Webinar Title

Blue Sky eLearn

It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event.

Your Guide to Building Automated Campaigns with Integrated Data

Higher Logic

Integrating your marketing automation platform with multiple data sources. Integrated data refers to the way different software can connect with varying data sources (your online community, AMS/CRM, etc). Engagement Marketing Marketing Automation Online Community Integration

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