Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Associations Now

AUGUST 14, 2019

From using video on your website to Snapchat at your meetings, some associations are trying new ways of integrating social media into their communications and marketing. Coming up with clever ways to use social media in marketing and communications is a not only a must, but a challenge, these days.

Social Media 89

Social Media Video Discount America 89

Achieve

DECEMBER 8, 2022

Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.

Social Media 52

Social Media How To Newsletter Content 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Associations Now

DECEMBER 20, 2019

New research shows that users are moving away from public social platforms. It’s no surprise that social media is—well, social. His insight comes on the heels of the company’s annual Social Media Trends Report. Another callout of Hootsuite’s report: the evolution of social media incentives.

Social Media 78

Social Media Video Report Conference 78

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Chapters should offer plenty of member-organized social meetups, not just education programs. Event marketing. Humans… so persuadable! Mentoring programs.

Social Media 250

Social Media DC Strategy Education 250

GrowthZone

APRIL 12, 2018

Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Your organization is a media company now. Do content marketing.

Social Media 84

Social Media Video Member Engagement Content 84

Associations Now

JANUARY 8, 2019

More than 95 percent of planners use social media for marketing purposes, according to a recent survey, but underutilize other areas where the technology could shine. As a meeting planner, you know the potential that social media holds for events. Each group will receive $1 million, Forbes reported.

Social Media 88

Social Media Los Angeles Survey Committee 88

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. Again, social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Associations Now

NOVEMBER 27, 2018

The nature of event data, which covers a breadth of disciplines over a short period, can have significant impacts on the ways an organization operates throughout the year, according to a recent Freeman benchmarking report. Why is there such higher data utilization among event marketers?

Report 90

Report Marketing Social Media Revenue 90

GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Recruiting 78

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Newsletter 210

Newsletter Content Social Media Education 210

Wild Apricot

NOVEMBER 2, 2010

Ventureneer and Caliber gathered data from 891 nonprofits to learn what's working and what's not, and to develop “best practices” for social media marketing. The results are detailed in a 44-page report, "Nonprofits and Social Media: It Ain't Optional," that's free to download and CC-licensed to share.(

Social Media 150

Social Media Case Study Marketing Technology 150

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Marketing 184

Marketing Strategy Tips Social Media 184

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

Revenue Strategy Price Newsletter 210

Association Success

JANUARY 16, 2020

Still, that’s exactly the thought behind social media marketing, when you can pony up some cash to go about getting more followers on Facebook, Twitter, Instagram and other social sites. . It might seem counterintuitive to decide to pay for something everyone usually gets for free. . But why would you do it?

Social Media 99

Social Media Strategy Texas Communications 99

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. Your ideal social media ambassador is someone with a passion for your cause who naturally emanates your brand,” Russom says.

Social Media 80

Social Media Content Tips Strategy 80

.orgSource

APRIL 1, 2024

Whether I’m writing about marketing, strategy, or technology, one idea always surfaces. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing.

Video 88

Video Social Media Committee Team 88

Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing. Pre-social media, the way associations used the Internet was pretty straightforward; but that’s all changing now.

Social Media 100

Social Media Chicago Report Communications 100

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media 52

Social Media Video Content Press Release 52

Associations Now

APRIL 14, 2017

Recent research from a leadership development firm finds that CEOs who use social media are stronger than others in six positive leadership behaviors. Not every CEO is savvy on social media, but the ones who are often have a lot of other traits considered desirable in leaders. 46 percent stronger at influencing others.

Social Media 88

Social Media Leadership Analysis Report 88

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. Since 2012, the video has attracted fewer than 900 views.

Marketing 52

Marketing Social Media Directory Video 52

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. This typically includes online registration, attendee badging and check-in, and gathering reporting data. This often includes everything from registration, event marketing, and event reporting.

Software 130

Software Event Planning Tools Cost 130

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Spark Consulting

JUNE 19, 2014

This is a DENSE and long slide deck, but it’s worth checking out the whole thing: Mary Meeker’s 2014 Internet report from dmccarthy104. The education market is ripe for disruption. Social media may be trending more personal/intimate. It’s the annual awesomeness from Mary Meeker.

Report 150

Report Social Media Video Innovation 150

Associations Now

FEBRUARY 21, 2017

A new study from the Altimeter Group and Traackr reveals the state of influencer marketing today, as well as how it is poised to evolve. Of all the digital marketing tactics that associations use, influencer marketing may be the most opaque. The Current State of Influencer Marketing. Looking to the Future.

Report 69

Report Marketing Social Media Survey 69

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. While reading GrowthZone’s 2024 association survey report , I noted a few common problems.

Revenue 256

Revenue Price Denver Tools 256

Spark Consulting

OCTOBER 1, 2014

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences?

Marketing 150

Marketing Social Media Strategy Examples 150

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Associations Now

JULY 6, 2017

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Social Media appeared first on Associations Now.

Social Media 66

Social Media Course Report Marketing 66