Wild Apricot

MAY 12, 2014

In this guest post, Amanda Kaiser, offers tips for getting the biggest impact with membership marketing when you have limited resources. membership'

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YourMembership

JANUARY 6, 2020

Your brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic? The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Recent research shows that members primarily join associations for career growth opportunities.

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Marketing How To Revenue Resources 195

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Blue Ocean Strategy has the ring of a concept shaped by technology.

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Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Marketing to Make Change Happen. Nailed it. What is Your Brand’s Real Purpose?

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. The state of millennial membership.

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millennials Resources North Carolina Certificate 150

Association Navigator

SEPTEMBER 4, 2012

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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Association Analytics

JUNE 27, 2022

The post Level Up Your Association’s Marketing with Analytics – 7/6/22 appeared first on Association Analytics.

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AssociationChat

MAY 20, 2020

People constantly ask Tahira for advice on how to learn and stay in-the-know on events and so she created a resource list over on her website (you should check it out)! But please make sure to visit her website to find out more about her book on intentional event design so you don’t miss her other resources and next posts!

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Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

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Associations Now

DECEMBER 11, 2019

Whether it’s boosting your recruitment marketing or introducing your team to AI-powered machines, there are a lot of HR trends to keep an eye on for next year. Marketing gets a starring role in recruitment. You may already use content marketing to draw in new members or meeting attendees, but what about for attracting new employees?

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GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. By automating these communication processes, associations can save time and resources while still ensuring that important information is delivered in a timely and effective manner.

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YourMembership

AUGUST 23, 2019

The post 4 Ways to Becoming the Best Continuing Education Resource in Your Industry appeared first on YourMembership. Here are some tips and tricks to take your online learning program to the next level. Your members look to your association to be a leader, especially when it.

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Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

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Associations Now

JULY 17, 2017

A new initiative by NPES and the Chief Marketing Officer Council gives senior brand marketers opportunities to collaborate and find inspiration. Called the Brand Inspiration Center , the website also aims to facilitate peer-to-peer dialogue between brand marketing executives. It’s about removing waste,” said Miller.

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Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

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Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

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Content Marketing Social Media Video 93

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

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Association Success

SEPTEMBER 18, 2020

Using data from Marketing General Incorporated’s latest Membership Marketing Benchmarking Report, associations can learn from survey respondents and adopt the successful engagement and retention strategies shared. How to make your core purpose come alive — and inspire members and employees. Subscribe here.

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Recruiting Recruitment Resources Newsletter 78

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

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Mariner Management

MAY 29, 2020

The post Virtual meetings: 7 resources appeared first on Mariner Marketing & Management, LLC. Webinars into Networking Events – key takeaway: tapping the power of Twitter feed, LinkedIn, hashtags and more. What are you reading?

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Resources Tips Conference Marketing 62

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. Let’s take a look at what to expect from this offering: Why are we offering email services?

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Content Strategy Marketing Social Media 52

HighRoad Solution

JANUARY 12, 2022

Associations, non-profits, and societies tend to find themselves in the perfect storm of resource-deprivation and program decentralization. This equates to small marketing teams with lean operating budgets working as in-house agencies to a suite of program managers.

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Team Marketing Resources Technology 78

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential.

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Marketing Indiana Newsletter Social Media 52

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events says that planners can still deliver an excellent event experience, even if they lack the money or other resources they desire. Think having a smaller budget or fewer resources for an event means that it won’t be as successful? The post Smaller Meeting Budget or Fewer Resources?

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.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Marketing Team Social Media Communications 88

Associations Now

APRIL 20, 2020

At a time of great uncertainty, many human resources departments are putting more emphasis on happiness and employee morale than ever—and that may be raising the role’s long-term value. The duties of chief people officers, as human-resources heads are sometimes called, look critical right now,” the magazine wrote last month.

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HighRoad Solution

MARCH 31, 2020

Many associations approach marketing automation (MA) from a purely cost-savings perspective. These associations look at the time and resources that go into their current marketing efforts, and they calculate what they could save if some marketing tasks were automated. Theses associations are not wrong.

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Associations Now

JANUARY 31, 2020

It’s essentially the ‘many hands make light work’ approach,” notes Charlotte Muylaert, a marketing leader for Billhighway, in an article on ASAE’s website. The post Five Ways to Boost Your Microvolunteering Resources appeared first on Associations Now.

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Resources Charlotte Recruiting Recruitment 104

Wild Apricot

JUNE 6, 2011

Here's a roundup of resources, reports and guides for non-profits and membership organizations. We've included overviews of Facebook's Non-profit Resource Centre, two reports on mobile use and a Nonprofit Guide to Internet Marketing.( read more ).

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WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Survey Marketing Certificate Education 150

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

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Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. The closer your company’s purpose aligns to its actual beliefs, the more effective (and rewarding) your purpose-driven marketing and brand building efforts will be. Marketing Automation: Creepy?

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Marketing Tools Strategy Price 136

Beth Kanter

FEBRUARY 22, 2024

I’m excited to speak at the Nonprofit Marketing Summit: The Unthinkable on March 5-7, hosted by Community Boost ! Join my session “ Unlocking Productivity with Generative AI Writing Tools for Nonprofit Marketers ” on March 7 at 10:30 am PT. I’ll also share some practical tips for organizational or team adoption.

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