INDUSTRY INSIGHTS YOUR PEERS ARE READING
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue. MORE
How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. MORE
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet. MORE
Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing. MORE
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. MORE
How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list. MORE
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. How does each one of these drive more revenue? For Marketers. MORE
What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one! MORE
The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself. MORE
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. MORE
Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options. MORE
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential? MORE
Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Affiliate marketing is another way to bring in some revenue on association podcasting. MORE
Programmatic advertising is a potentially vast new source of non-dues revenue for associations. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. Running a revenue-generating online display ad program that virtually runs itself. MORE
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline. MORE
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Improving revenue consistency and forecasting. Generating non-dues revenue, and expanding fundraising. MORE
Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Marketing AssociationsSponsorship programs are tricky. MORE
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns. MORE
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. MORE
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. MORE
Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Alex DeBarr. MORE
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. MORE
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members. MORE
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. MORE
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start. MORE
Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design MORE
Here are three ways to boost your revenue through your continuing education program in the new year. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. Membership & MarketingYour members look to you for learning opportunities including everything from continuing education to certification. MORE
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. How can we use marketing to connect with—rather than sell to—our members? What are your 2017 nondues revenue questolutions? MORE
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. MORE
Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. In today’s market, increasing. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars MORE
Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online. MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. MORE
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Email, even sales and marketing email, isn’t dead. This highlights just how important your existing customers are to growing your business. MORE
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS. MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. MORE
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. And can those elements be leveraged into niche events and sub-groups of your market? The post Got NDR (Non-Dues Revenue)? MORE
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue. MORE
YourMembership Blog
SEPTEMBER 25, 2018
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue.
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?
Higher Logic
DECEMBER 20, 2018
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. How does each one of these drive more revenue? For Marketers.
|
Association Adviser
APRIL 29, 2016
Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. In today’s market, increasing. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars
Spark Consulting
FEBRUARY 7, 2019
What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one!
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.
Higher Logic
JULY 10, 2019
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue.
|
|
Higher Logic
SEPTEMBER 12, 2017
Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Marketing AssociationsSponsorship programs are tricky.
Association Success
SEPTEMBER 19, 2019
Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options.
Association Adviser
APRIL 10, 2015
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.
YourMembership Blog
APRIL 17, 2012
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.
Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. And can those elements be leveraged into niche events and sub-groups of your market? The post Got NDR (Non-Dues Revenue)?
GrowthZone
FEBRUARY 12, 2019
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet.
YourMembership Blog
MARCH 20, 2012
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.
Association Adviser
APRIL 16, 2013
Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Alex DeBarr.
Higher Logic
MARCH 10, 2016
The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself.
Association Adviser
NOVEMBER 10, 2014
Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue
YourMembership Blog
MAY 2, 2017
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.
Association Adviser
APRIL 16, 2013
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Improving revenue consistency and forecasting. Generating non-dues revenue, and expanding fundraising.
YourMembership Blog
DECEMBER 14, 2016
Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.
.orgCommunity
JULY 18, 2019
But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.
Higher Logic
OCTOBER 25, 2017
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.
GrowthZone
OCTOBER 30, 2018
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.
Association Adviser
MAY 23, 2018
How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list.
Association Adviser
MAY 23, 2018
How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list.
Associations Now
OCTOBER 6, 2016
Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Affiliate marketing is another way to bring in some revenue on association podcasting.
YourMembership Blog
AUGUST 18, 2016
Programmatic advertising is a potentially vast new source of non-dues revenue for associations. Until recently, it’s been a challenge for some associations to deliver value to B2B digital marketers. Running a revenue-generating online display ad program that virtually runs itself.
Association Adviser
MAY 29, 2018
Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.
Association Adviser
MAY 23, 2018
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Often, they aren’t—which is where we run into trouble with membership growth, retention and revenue.
WBT Systems
MAY 9, 2017
This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.
Socious
JANUARY 12, 2017
Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online.
Associations Now
DECEMBER 22, 2016
As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. How can we use marketing to connect with—rather than sell to—our members? What are your 2017 nondues revenue questolutions?
Association Adviser
OCTOBER 25, 2017
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.
Higher Logic
FEBRUARY 7, 2019
Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.
Higher Logic
JULY 11, 2017
Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? Email, even sales and marketing email, isn’t dead. This highlights just how important your existing customers are to growing your business.
65 
Let's personalize your content