Expert insights. Personalized for you.
Despite this disruption in the market, there’s more of a need than ever for your members to […]. The post Now is the Time to Explore New Digital Non-Dues Revenue Streams appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue Technology communications digital non-dues revenue MORE
Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through. MORE
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times. MORE
This is a new era for us, non dues revenue outputs continue to be a little bit uncertain, and that’s going to probably continue for the foreseeable future. The post What’s Going on in the Association Market? MORE
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet. MORE
And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. MORE
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. The Key: Use Customer Marketing Data to Improve Net Negative Churn. MORE
We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Guest Post from Refactored . MORE
What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one! MORE
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. For Marketers. MORE
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This data is also the golden ticket to amplifying the impact of your marketing automation efforts, allowing you to strategically segment your audience to strengthen your automated emails and increase conversions. MORE
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline. MORE
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Hank Berkowitz, Editor-in-Chief. MORE
If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio). MORE
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Increased sponsorship revenue. MORE
Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. Alex DeBarr. MORE
The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser. Features Marketing & Communications Technology association management software MORE
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members. MORE
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out the Ultimate Guide to Marketing Automation, available below. MORE
It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens. MORE
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Industry News + Trends Member Engagement + Retention Membership Management Product Information association management software association membership growth email marketing marketing automation member engagement member renewal membership growth membership management membership marketing membership retention MORE
What is happening in the association market with meetings, association staffing, and membership? 21st century associations must move forward with a little bit of hustle and revenue development at their core. One thing drives their participation in membership is marketing. MORE
Career Centers Industry News + Trends Member Engagement + Retention Membership Management Product Information Resource Center Resource Home Revenue Solutions association management software business productivity solution career center cloud-based technology job board software marketing automation member engagement membership growth professional development professional education Nothing promotes a career center like putting relevant, niche jobs in front of professionals. MORE
Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design Responsive design is likely to become the standard format for websites, emails, and digital publications. If you are considering the switch to a responsive design, plan to give your existing ad. For more about this topic, click on the headline. MORE
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Invigorate Revenu MORE
Here are three ways to boost your revenue through your continuing education program in the new year. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. Membership & MarketingYour members look to you for learning opportunities including everything from continuing education to certification. MORE
Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years. MORE
Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department. The post Successful Sales Series: Testing Out New Marketing Tools appeared first on Association Adviser. MORE
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Communicate your organization’s goals outside of the revenue cycle. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software. MORE
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue MORE
Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. In today’s market, increasing. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars MORE
The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue advertising association communications non-dues revenue MORE
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. On top of that, you can use marketing automation to retarget advertisements. MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. MORE
In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser. MORE
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs. MORE
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned. MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members. MORE
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn. MORE
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts. MORE
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue. MORE
Moery Company
NOVEMBER 25, 2020
Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through.
Association Adviser
OCTOBER 19, 2021
In today’s market, it’s imperative to recognize your unique non-dues revenue opportunities. The post Tip of the Iceberg: Your Guide to Finding More Non-Dues Revenue appeared first on Association Adviser.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
YourMembership Blog
SEPTEMBER 25, 2018
But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members.
Association Success
OCTOBER 15, 2020
According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Invigorate Revenu
Velvet Chainsaw
APRIL 14, 2021
It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.
Higher Logic
MAY 20, 2020
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out the Ultimate Guide to Marketing Automation, available below.
YourMembership Blog
OCTOBER 30, 2019
Here are three ways to boost your revenue through your continuing education program in the new year. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. Membership & MarketingYour members look to you for learning opportunities including everything from continuing education to certification.
Spark Consulting
FEBRUARY 7, 2019
What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one!
Association Adviser
APRIL 9, 2020
The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue advertising association communications non-dues revenue
Velvet Chainsaw
DECEMBER 11, 2019
If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.
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Association Adviser
APRIL 10, 2015
Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.
GrowthZone
FEBRUARY 12, 2019
Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet.
Higher Logic
MARCH 19, 2019
By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. On top of that, you can use marketing automation to retarget advertisements.
Blue Sky eLearn
OCTOBER 30, 2018
Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.
Association Adviser
MARCH 23, 2020
Despite this disruption in the market, there’s more of a need than ever for your members to […]. The post Now is the Time to Explore New Digital Non-Dues Revenue Streams appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue Technology communications digital non-dues revenue
Association Adviser
SEPTEMBER 2, 2020
The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser. Features Marketing & Communications Technology association management software
Higher Logic
DECEMBER 20, 2018
However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. For Marketers.
Higher Logic
JANUARY 18, 2018
Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.
YourMembership Blog
APRIL 17, 2012
But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Communicate your organization’s goals outside of the revenue cycle. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software.
Association Adviser
APRIL 15, 2014
Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts.
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
Velvet Chainsaw
OCTOBER 14, 2021
Our crystal balls are pretty foggy when it comes to predicting the return of in-person expo and sponsor revenue. This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.
YourMembership Blog
MARCH 20, 2012
Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs.
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This data is also the golden ticket to amplifying the impact of your marketing automation efforts, allowing you to strategically segment your audience to strengthen your automated emails and increase conversions.
YourMembership Blog
JANUARY 6, 2020
And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership.
YourMembership Blog
DECEMBER 14, 2016
Career Centers Industry News + Trends Member Engagement + Retention Membership Management Product Information Resource Center Resource Home Revenue Solutions association management software business productivity solution career center cloud-based technology job board software marketing automation member engagement membership growth professional development professional education Nothing promotes a career center like putting relevant, niche jobs in front of professionals.
Association Adviser
APRIL 16, 2013
Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. Alex DeBarr.
Blue Sky eLearn
JUNE 15, 2020
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. Relationships and partnerships are built and solidified during challenging times.
Association Adviser
NOVEMBER 10, 2014
Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design Responsive design is likely to become the standard format for websites, emails, and digital publications. If you are considering the switch to a responsive design, plan to give your existing ad. For more about this topic, click on the headline.
YourMembership Blog
MAY 2, 2017
How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Industry News + Trends Member Engagement + Retention Membership Management Product Information association management software association membership growth email marketing marketing automation member engagement member renewal membership growth membership management membership marketing membership retention
Association Adviser
APRIL 16, 2013
Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Hank Berkowitz, Editor-in-Chief.
Protech
OCTOBER 13, 2020
We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Guest Post from Refactored .
Moery Company
APRIL 22, 2021
What is happening in the association market with meetings, association staffing, and membership? 21st century associations must move forward with a little bit of hustle and revenue development at their core. One thing drives their participation in membership is marketing.
GrowthZone
OCTOBER 30, 2018
For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Increased sponsorship revenue.
Association Adviser
OCTOBER 25, 2017
Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.
Moery Company
OCTOBER 25, 2021
This is a new era for us, non dues revenue outputs continue to be a little bit uncertain, and that’s going to probably continue for the foreseeable future. The post What’s Going on in the Association Market?
Association Adviser
OCTOBER 13, 2016
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue
Association Adviser
DECEMBER 20, 2019
Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department. The post Successful Sales Series: Testing Out New Marketing Tools appeared first on Association Adviser.
Higher Logic
JULY 10, 2019
this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. The Key: Use Customer Marketing Data to Improve Net Negative Churn.
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