Revenue Diversification for Associations (6:49) – Association Hustle Podcast Episode 260

Moery Company

Tune in to this week’s episode to learn how you can diversify your association’s revenue. 21st century associations must move forward with a little bit of hustle and revenue development at their core. It’s difficult to rely on only event revenue to pull you through.

4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members.

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3 ways to generate non-dues revenue

Association Success

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. Invigorate Revenu

Cinco Ways Marketing Can Increase Non-Dues Revenue

Association Adviser

Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. In today’s market, increasing. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. Membership & MarketingYour members look to you for learning opportunities including everything from continuing education to certification.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out the Ultimate Guide to Marketing Automation, available below.

4 Tips for Generating More Non-Dues Revenue from Advertising

Higher Logic

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. Related: 5 Steps to Create a Sponsorship Program That Increases Non-Dues Revenue. On top of that, you can use marketing automation to retarget advertisements.

Rescue Your Non-Dues Revenue with Your AMS

Association Adviser

The post Rescue Your Non-Dues Revenue with Your AMS appeared first on Association Adviser. Features Marketing & Communications Technology association management software

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.

Now is the Time to Explore New Digital Non-Dues Revenue Streams

Association Adviser

Despite this disruption in the market, there’s more of a need than ever for your members to […]. The post Now is the Time to Explore New Digital Non-Dues Revenue Streams appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue Technology communications digital non-dues revenue

Boost Non-Dues Revenue Through Instagram

Association Adviser

Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This data is also the golden ticket to amplifying the impact of your marketing automation efforts, allowing you to strategically segment your audience to strengthen your automated emails and increase conversions.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Association Adviser

The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications Revenue advertising association communications non-dues revenueRelationships and partnerships are built and solidified during challenging times. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future.

How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).

Association Revenue Resilience: Build a Foundation with Content Pillars

Protech

We’ve seen reductions in revenue from all sources, including giving, grants, services, and events. To ensure financial resilience, associations are taking quick, decisive and creative actions to expand outside their traditional revenue streams. Guest Post from Refactored .

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. Your family at Blue Sky eLearn wishes you all a happy holiday season and we hope these tips help you spread some holiday cheer while earning your organization more revenue! The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.

3 Ways to Generate Non-Dues Revenue

GrowthZone

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. For Marketers.

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience. That's where marketing automation comes in. 89% of marketing automation campaigns are focused on email, so the two are closely aligned.

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Put glasses on ( AKA marketing automation ) , and you can see the bark, the leaves, and the squirrel dropping acorns on your head. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.

Revenue Numbers Aren't Strategy

YourMembership Blog

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones. Communicate your organization’s goals outside of the revenue cycle. Smith is the Director, Inbound Marketing at YourMembership.com. Membership Software Association Management Software.

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. Joseph Ricci , CAE, president and CEO of textile and rental services association TRSA , said his fastest-growing source of non-dues revenue is industry certification programs that help members market themselves by authenticating their sustainability (Clean Green) and cleanliness (Hygienically Clean) efforts.

Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue. There was a great planning article posted in ASAE several years ago – and still very fitting today – that spoke to the business planning involved in creating non-dues revenue programs.

From Relevance to Revenue

Association Adviser

Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Relevance is what ultimately drives both dues and non-dues revenue. They’re missing opportunities to serve their membership better and increase dues and non-dues revenue while doing so. Alex DeBarr.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue. This SaaS metric focuses solely on existing customers and does not factor in any new customer revenue. The Key: Use Customer Marketing Data to Improve Net Negative Churn.

Adopting Responsive Design Without Abandoning Non-Dues Revenue

Association Adviser

Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design Responsive design is likely to become the standard format for websites, emails, and digital publications. If you are considering the switch to a responsive design, plan to give your existing ad. For more about this topic, click on the headline.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Industry News + Trends Member Engagement + Retention Membership Management Product Information association management software association membership growth email marketing marketing automation member engagement member renewal membership growth membership management membership marketing membership retention

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, and advertisers and sponsors. The post Draw from New Buckets to Fill Your Non-Dues Revenue Needs appeared first on Blue Sky eLearn.

5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. But for some associations, it’s difficult to find more or better non-dues revenue sources. Having the right opportunities available to meet the needs of your potential advertisers is important to maximizing non-dues revenue.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Look at what other organizations are offering and their price level to find a general market rate for your offers. And if they get value, they’re also more likely to renew their contract, increasing your recurring non-dues revenue. Marketing Associations

5 questions to better market your career center.

YourMembership Blog

Career Centers Industry News + Trends Member Engagement + Retention Membership Management Product Information Resource Center Resource Home Revenue Solutions association management software business productivity solution career center cloud-based technology job board software marketing automation member engagement membership growth professional development professional education Nothing promotes a career center like putting relevant, niche jobs in front of professionals.

Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Hank Berkowitz, Editor-in-Chief.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. A lack of confidence in the ability to show sponsors or advertisers a return on their investment can hinder an association’s enthusiasm to pursue non-dues revenue opportunities,” Andreu added. Features Revenue non-dues revenue

4 Steps to Identifying Non-Dues Revenue Opportunities

Association Success

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Look at the impact of your communication channels through readership analysis, operational cost and revenue generation to determine which are successful. Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options.

How to Promote Your Career Center and Generate Additional Revenue at Your Onsite Event

Association Adviser

They strengthen your community, increase brand recognition, provide networking opportunities, establish thought leadership and generate revenue. This will help keep your association top of mind the next time that employer needs to advertise hiring opportunities, and possibly increase your non-dues revenue margins from paid job listings. Engaging your career center audience with your events more will increase registrations and possibly additional dues revenue for your association.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Marketing, production, IT and ad sales are probably next on your priority list.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. While there is no one-size-fits-all solution to the question at hand, there are a handful of strategies that associations can implement to boost their non-dues revenue from print and digital media: 1. Marketing, production, IT and ad sales are probably next on your priority list.

How a Simple Event Change Increased Association Revenue

GrowthZone

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. A New Idea: One printing association in particular, when faced with lost membership and non-dues revenue, recognized it was critical to evaluate their programs and member benefits. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue. Increased sponsorship revenue.

How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership. Membership & Marketing Job Board Software Career Center SolutionsYour brand is what sets you apart from your competitors, but are you leveraging all your resources to drive career center traffic?

Looking Ahead: A Digital Products Portfolio Generates Non-Dues Revenue and Engagement

Delcor

These days more than ever, associations are seeking new sources of non-dues revenue to replace the income they used to rely upon from in-person meetings and events. In response to this growing market demand, associations are ramping up their online learning programs.