4 Ideas for When Your Association’s Revenue Goes Flat

YourMembership Blog

But what do you do when your association’s revenue goes flat? It may be time to diversify your revenue stream beyond membership dues. The post 4 Ideas for When Your Association’s Revenue Goes Flat appeared first on YourMembership. Membership & Marketing Non-Dues Revenue Job Board Software Learning Management System Non-dues RevenueYou work hard to develop programs that deliver value for your members.

3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement

Higher Logic

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential?

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How to Turn Around Your Sponsorship Revenue

Velvet Chainsaw

If your conference is like most, sponsorship revenue is underperforming. Expo/sponsor revenue ratio — for every $3 in expo revenue, a thriving sponsor program will generate $1 of revenue or more (a 3-to-1 or better ratio).

Skyrocket your association’s revenue through your member education program in 2020

YourMembership Blog

Here are three ways to boost your revenue through your continuing education program in the new year. The post Skyrocket your association’s revenue through your member education program in 2020 appeared first on YourMembership. Membership & MarketingYour members look to you for learning opportunities including everything from continuing education to certification.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.

Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season

Blue Sky eLearn

Below are a few ways to spread some holiday cheer while also boosting end-of-year eLearning revenue. Themed Marketing & Communications. The post Increase Exposure & Maximize Revenue on eLearning Offerings this Holiday Season appeared first on Blue Sky eLearn.

3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. How does each one of these drive more revenue? For Marketers.

Cinco Ways Marketing Can Increase Non-Dues Revenue

Association Adviser

Marketing can be just as instrumental for associations as it is for consumer beverages, when it comes to raising awareness of your non-dues revenue opportunities. In today’s market, increasing. From the Front Lines Marketing & Communications association marketing communications education programs events marketing NDR non-dues revenue podcasts revenue sponsorship opportunities videos webinars

Email Marketing vs. Marketing Automation

Higher Logic

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. That's where marketing automation comes in. The first step is understanding the differences between email marketing and marketing automation tools.

Membership Q&A: Maximizing Revenue AND Participation

Spark Consulting

What dues rates will maximize both revenue and participation? The low-fi way to answer this is to benchmark against some comparable membership organizations, to see if what you’re offering (by way of benefits) and charging (by way of dues) is within, below, or above the general market. The post Membership Q&A: Maximizing Revenue AND Participation appeared first on Spark Consulting. That’s a good one!

Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Marketing Automation Gets RESULTS.

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

this metric is actually an effective growth strategy to help you counteract churn and increase overall revenue. Defining Net Negative Churn (+ How It Relates to Revenue). Net negative churn means that over a given period of time, you lost customers but still grew your overall revenue.

How To Leverage Marketing For Your Career Center Brand

YourMembership Blog

And as leaders, you are responsible for meeting these expectations while increasing revenue for your organization, and at YM Careers we. The post How To Leverage Marketing For Your Career Center Brand appeared first on YourMembership.

3 Ways to Generate Non-Dues Revenue

GrowthZone

Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. When employers pay to boost job opportunities directly to your job board, revenue will follow. Streamline Non-Dues Revenue, to get 10 ideas. Anyone accessing your website is an engaged prospect in a very niche market. Revenue SolutionsTweet.

5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

Is your program effective at increasing non-dues revenue ? Click rates, referrals, and revenue generated by past sponsors can be compelling for those who are on the fence about working with you. Marketing AssociationsSponsorship programs are tricky.

Boost Non-Dues Revenue Through Instagram

Association Adviser

Are you earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram. The post Boost Non-Dues Revenue Through Instagram appeared. Features Marketing & Communications association marketing Instagram non-dues revenue social media technology You''ve heard of Instagram. For more about this topic, click on the headline.

Revenue Numbers Aren't Strategy

YourMembership Blog

But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Got NDR (Non-Dues Revenue)?

Association Adviser

Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require. And can those elements be leveraged into niche events and sub-groups of your market? The post Got NDR (Non-Dues Revenue)?

4 Steps to Identifying Non-Dues Revenue Opportunities

Association Success

Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Sometimes, you might have a product your members love but doesn’t generate revenue due to poor advertising options.

Successful Sales Series: Testing Out New Marketing Tools

Association Adviser

Your association has to market your services for successful sales. Try one or more of these recommended marketing tools for your new sales department. The post Successful Sales Series: Testing Out New Marketing Tools appeared first on Association Adviser.

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Associations Improve Bottom-line with Non-Dues Based Revenue

YourMembership Blog

Improving the Bottom Line with Non-Dues Revenue. While I’m not going to weigh in on either side (that is a decision best made by individual associations on a per case basis), what does become even more important is alternate forms of non-dues revenue.

How a Simple Event Change Increased Association Revenue

GrowthZone

For example, printing associations experienced a decrease in memberships due to consolidations, buy-outs, and increased digital marketing and communications. They determined that, in the past, their awards banquet was the most successful source of non-dues revenue.

Three Reasons Advertising Can Boost Your Community's Revenue (and Success)

Higher Logic

The International Franchise Association (IFA) is a great example of a community that fully understands the power of advertising -- even with simple, strategically placed banner ads, they created a strong revenue generator, more than paying for the platform itself.

From Relevance to Revenue

Association Adviser

Associations now face more competition, more financial pressure and more market volatility than ever before. Some associations and their boards are still too inwardly focused and miss great opportunities to serve membership and generate non-dues revenue. Alex DeBarr.

Adopting Responsive Design Without Abandoning Non-Dues Revenue

Association Adviser

Features From the Front Lines Marketing & Communications ad design ad redesign communications revenue digital communications minimal design mobile ads NDR non-dues revenue responsive design

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns.

So You Think You Know Non-Dues Revenue

Association Adviser

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Features Revenue non-dues revenue

5 questions to better market your career center.

YourMembership Blog

Nothing promotes a career center like putting relevant, niche jobs in front of professionals. When it comes time to look for a new job, professionals turn first to associations, which are among the best places to start.

Association Revenue Trends in the US and UK (Plus 3 Tips for Increasing Your Income)

Higher Logic

Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue.

Need More Non-Dues Revenue?

Association Adviser

Smart associations maintain a year-round dialogue with sponsors and partners, helping them solve marketing challenges and reach business objectives. Improving revenue consistency and forecasting. Generating non-dues revenue, and expanding fundraising.

5 Ways to Power Boost Your Revenue from Member Communication

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list.

5 Ways to Power Boost Your Revenue from Member Communications

Association Adviser

How can we increase non-dues revenue? One of the most valuable revenue-building tools all associations have in their arsenal is member communications. Marketing, production, IT and ad sales are probably next on your priority list.

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit.

How to Produce Revenue-Generating Association Podcasts

Associations Now

Here’s how associations can make use of podcasting—and bring in some nondues revenue dollars in the process. Podcasts are a potential source of nondues revenue. Affiliate marketing is another way to bring in some revenue on association podcasting.

Don’t Ignore Non-Dues Revenue Potential of Digital Badges!

WBT Systems

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

The Dynamic Duo: Careers and Learning

YourMembership Blog

Membership & Marketing Member Engagement Member Retention Learning Management System Non-dues RevenueDid you know that 80% of Millennials are interested in relevant job opportunities based on their current certifications?

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Thankfully, there are varied approaches to increase non-dues revenue (NDR) from member communication. This brings more attention to the publication’s supporting advertisers and helps grow advertiser participation along with non-dues revenue returns.

4 Ideas for 2017 Nondues Revenue Resolutions

Associations Now

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. How can we use marketing to connect with—rather than sell to—our members? What are your 2017 nondues revenue questolutions?

How to Get Your Customers to Sell and Market for You

Socious

Customer Advocacy Marketing Strategy Generating Revenue SalesYou’ll easily pay $300-$500 for a new vacuum cleaner. That’s why, when I needed to buy a new one recently, I didn’t take the decision lightly. I spent over 50 hours researching vacuums online.

Wednesday Buzz: Maximize Sponsorship Revenue

Associations Now

Balancing your revenue needs against what sponsors are willing to pay can be complicated. Also: Why Instagram triumphs over Snapchat when it comes to marketing dollars. Eventbrite shares a few tips for maximizing revenue. First, determine market rate.