Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Similarly, analyzing your event data from many angles can lead to a major impact on revenue. Do a scan of the market to determine if this segment might be obtaining their content from another source.

Revenue 318

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Association Analytics

JANUARY 17, 2024

Learn how to use your data to find non-dues revenue opportunities like new audiences, selling more products to current members and creating new products.

Revenue 169

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Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy – 1/18/23 appeared first on Association Analytics.

Revenue 291

Revenue Member Engagement Resources Strategy 291

Higher Logic

APRIL 3, 2018

The secret to doubling your donation revenues through matching gifts is simply marketing them to your constituents. You can use these four marketing strategies to boost both donor awareness and your matching gifts revenue: Raise awareness by explaining matching gifts to your donors.

Marketing 189

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Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Blue ocean strategy. Seems like a good place to start. Lessons from the podcast world.

Revenue 256

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Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue.

Revenue 296

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Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 210

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EventMobi: Association Events

SEPTEMBER 21, 2023

That’s why having multiple member retention strategies in place is a must! In this blog post, we’ll cover: How to increase membership retention The best member retention strategies Tips on creating an event strategy for member retention What Is Membership Retention and Why Does It Matter? Engage your members.

Strategy 130

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EventMobi: Association Events

JUNE 26, 2023

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

Member Engagement 130

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Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. Tie revenue to prediction buckets – finally, we apply the current year’s dues to the prediction categories which gives you the power to set more realistic dues revenue expectations.

Revenue 315

Revenue Strategy Tools Examples 315

Membersuite

FEBRUARY 17, 2022

The importance of revenue diversification was made painfully obvious during the pandemic. Associations that relied too heavily on one revenue source, like the annual meeting or membership dues, had a tough time. Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward.

Revenue 135

Revenue Certificate eBook Education 135

Achurch

OCTOBER 26, 2023

Organizations that align their data and business strategy are equipped to make the best decisions. A thoughtful data strategy marries purposeful data collection with informed decision-making to achieve goals. Instead of “trusting your gut” or using data sometimes—develop a strategy. What marketing channels have the most impact?

Strategy 83

Strategy Organization Technology Resources 83

Higher Logic

OCTOBER 21, 2020

The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. Email campaigns? Virtual events?

Strategy 317

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Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

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Association Analytics

JANUARY 9, 2023

The post How Smart Associations are Maintaining Relevance & Revenue in Today’s Economy appeared first on Association Analytics.

Revenue 169

Revenue Member Engagement Resources Strategy 169

YourMembership

APRIL 17, 2012

Numbers aren’t Strategy. But knowing what you want to sell from a dollar/revenue standpoint is not the same thing as developing the strategy behind it. To reach your revenue goals you must also have a strategy. . Sadly, some organizations confuse communicating revenue goals with organizational ones.

Revenue 150

Revenue Strategy Software Membership Management 150

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Using integrated mobile apps, there’s an opportunity to drive revenue with: Sponsored ad space and push notifications.

Revenue 211

Revenue Tools Member Engagement Member Experience 211

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 83

Marketing LMS Social Media Course 83

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 256

Revenue Certificate Tools Innovation 256

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. According to new research from LinkedIn , of 1,800 marketers across 13 countries, 85 percent held virtual events last year. And maybe that cut it in 2019, but post-pandemic?

Revenue 52

Revenue Strategy Certificate Class 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

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Florida Condo & HOA Law Blog

NOVEMBER 22, 2023

Financially strapped community associations are always looking for new revenue sources but is a sound investment strategy a possible path to avoiding large budget increases or special assessments?

Strategy 98

Strategy Florida Revenue Marketing 98

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Denver Certificate Case Study 266

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 230

Revenue Certificate Learning Management System Course 230

Higher Logic

JANUARY 18, 2018

Email is an important component of any modern marketing strategy. But, email is just one piece of the modern marketing puzzle. Marketing automation might sound fancy, but it's really just an extension of the functionality that email marketing already provides – the ability to create, deliver and track messages to an audience.

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Email Marketing Marketing Revenue Content 158

Reid All About it

JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. I like looking beyond the association world to see what event planners and marketers for brands are thinking about.

Revenue 256

Revenue Strategy Member Engagement United States 256

Association Adviser

JULY 11, 2022

Associations must engage with their members in order to grow the membership base and drive revenue. So how can a marketing strategy help associations accomplish that? The post Why Your Association Needs to Market its Position appeared first on Association Adviser. It can be anything. You made […].

Marketing 78

Marketing Revenue Strategy Examples 78

Higher Logic

MARCH 19, 2019

By investing in quality digital advertising space, making engagement growth a priority, promoting your space, and striking a good advertising balance, you can increase exposure for your own initiatives or bring in more outside sponsorship, all leading to additional non-dues revenue. You ready for those four tips? Promote, promote, promote.

Revenue 191

Revenue Tips Newsletter Massachusetts 191

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Data strategy. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

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Association Analytics

JANUARY 17, 2024

Learn how to use your data to find new event audiences, segment members for more personalized outreach and show sponsors the value of their participation.

Revenue 169

Revenue How To Member Engagement Resources 169

Velvet Chainsaw

APRIL 14, 2021

For well over a year, we’ve consulted with dozens of associations on their go/no-go event strategies. It remains to be seen if hotels will adjust pricing to market conditions and be more flexible with partial performance and resulting liabilities. Revenue for anchor exhibitors cannot be recognized until that happens.

Revenue 98

Revenue Price Conference Marketing 98

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Find out how to avoid common misconceptions and pitfalls of implementing AI, and stay ahead of the competition by utilizing emerging AI strategies to improve your business operations. Print magazines.

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MemberClicks

DECEMBER 14, 2023

Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. Yes, job boards are a profitable way to diversify your organization’s income, especially if you identify and address a niche market that your organization already appeals to.

Revenue 52

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. How does each one of these drive more revenue? For Marketers. Let’s explore. #1:

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Association Freak

MARCH 16, 2021

Can An Association Multiply Non-Dues Revenue Ten Times In Three Years? As a result, they sought new non-dues revenue ideas and more diverse sources of revenue for the enterprise. How We Grow Non-Dues Revenue. Their Non-Dues Revenue Multiplied. Reading Time: 3 minutes. Here's How We Helped SAE Do It.

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Revenue Industry Innovation Process 72